Gianluca Fiorelli
With almost 20 years of experience in web marketing, Gianluca Fiorelli is a Strategic and International SEO Consultant who helps businesses improve their visibility and performance on organic search. Gianluca collaborated with clients from various industries and regions, such as Glassdoor, Idealista, Rastreator.com, Outsystems, Chess.com, SIXT Ride, Vegetables by Bayer, Visit California, Gamepix, James Edition and many others.
A very active member of the SEO community, Gianluca daily shares his insights and best practices on SEO, content, Search marketing strategy and the evolution of Search on social media channels such as X, Bluesky and LinkedIn and through the blog on his website: IloveSEO.net.
The Unified Framework: Connecting Knowledge Graphs, Entity Search, and Search Insights for Topical Authority
Gianluca Fiorelli shares the AI search visibility framework: build entity-aligned content, win messy middle, and drive awareness, attention, and memorability.
Nov 13, 2025
Understanding AI-Powered Search – Global Lessons from Italy | Ivano Di Biasi
Ivano Di Biasi explores AI's impact on search: traffic decline, visibility vs clicks, keyword clustering, and why SEO still matters for visibility in AI search.
Nov 10, 2025
Staying Grounded in an AI-Driven SEO World | MJ Cachón
Spanish SEO expert MJ Cachón and Gianluca Fiorelli discuss how AIOs, AI Mode and LLMs are transforming SEO strategy, branding, and client communication in 2025.
Nov 3, 2025
Beyond the 'Engine': Applying the Complete SEO Ontology to Master Search Experience and AI Search
Learn how SEO Ontology unites traditional SEO with AI Search—and why GEO, AIVO, and RAG aren't revolutions, but a new layer of Search Experience Optimization.
Oct 30, 2025
E-Commerce in the Age of AI and Omnichannel Search | Marco Loguercio
Gianluca Fiorelli and Marco Loguercio explore how ChatGPT, AI Overviews, and omnichannel search are transforming SEO and eCommerce in Italy and beyond.
Oct 27, 2025
Leveling Up SEO for the AI Era |Tom Critchlow
Tom Critchlow joins Gianluca Fiorelli on The Search Session to unpack how Google is evolving, why links will return in search, and how SEO teams must level up.
Oct 20, 2025
Enterprise SEO in the Age of LLMs: Testing What Matters Now | Martin MacDonald
From pre-Google tactics to AI search, hear how enterprises can win: query fan-out, experimentation frameworks, structured data, and breadth over keywords.
Oct 13, 2025
Building Resonant Brands with AI | Joanna Lord
Brand expert Joanna Lord shares how AI reshapes organizations, marketing, strategy, and brand resonance in The Search Session podcast with Gianluca Fiorelli.
Oct 6, 2025
Mastering Topical Authority in a Multi-Platform Search World | Andy Chadwick
Discover Andy Chadwick’s insights on topical authority, AI-driven search, and multi-platform visibility in The Search Session podcast with Gianluca Fiorelli.
Sep 29, 2025
SEO Post-AI: Build Value, Measure Lift | Ian Lurie
Listen to Ian Lurie's SEO insights post-AI: using AI as a collaborator, chunking optimization, quick performance wins, and lift-based measurement strategies.
Sep 22, 2025
Content That Wins: Smarter Strategy in the AI Era | Shelley Walsh
Learn how to master content strategy in the AI era—Shelley Walsh shares expert insights on SEO shifts, creative approaches, and building real audience trust.
Sep 15, 2025
SEO Meets Community: Blending Growth, AI, and Networking | Yagmur Simsek
SEO, AI, startups, and community with Yagmur Simsek on The Search Session podcast—insights on growth, automation, and building meaningful connections.
Sep 8, 2025
Why Informational Content Still Matters in the AI Search Era
Learn why informational content is still vital for visibility, brand authority, and trust—shaping awareness and driving conversions in the AI search era.
Sep 4, 2025
Branding in the Age of AI and Zero-Click SERPs | Rand Fishkin
Explore Rand Fishkin’s take on AI, zero-click SERPs, SEO’s growth, and why branding and memorability are the real game changers in marketing and search today.
Sep 1, 2025
Web Guide, AI Mode/Overviews, and the Rise of AI Search SEO: How Query Fan-Out is Reshaping Google Search
Discover how Web Guide, AI Mode, and AI Overviews are reshaping Google Search — and what SEOs must do to adapt in the era of AI Search SEO.
Aug 28, 2025
From People Also Ask to AI Search — Reading the Signals That Matter | Mark Williams-Cook
Insightful SEO chat with Mark Williams-Cook on AI search, People Also Ask, query fan-out, user signals, branding, and how agencies adapt to rapid change.
Aug 25, 2025
Affiliate Marketing in the AI Era: New Tactics, Old Fundamentals | Gareth Hoyle & Rishi Lakhani
Gareth Hoyle & Rishi Lakhani discuss affiliate marketing in the AI search era and share tips on LLM visibility, traffic beyond Google, and link strategies.
Aug 18, 2025
International SEO Insights from China | Natalia Witczyk
Explore international SEO insights from China with Natalia Witczyk, covering Baidu SEO, WeChat, cross-cultural challenges, and AI's impact on global strategies.
Aug 11, 2025
AI Is Not Your Expert: Post-Purchase SEO, AI Pitfalls & Adaptive Strategy | Judith Lewis
Explore how AI is transforming SEO with Judith Lewis—covering search trends, building flexible strategies, and the real risks of AI in digital marketing.
Aug 4, 2025
SEO Beyond the Funnel: From Personalization to Brand Salience in the Age of AI | Jes Scholz
Learn how to build brand salience in the age of AI with Jes Scholz as she unpacks the shift to category entry points, prompt tracking, and search personalization.
Jul 28, 2025