Gianluca Fiorelli
With almost 20 years of experience in web marketing, Gianluca Fiorelli is a Strategic and International SEO Consultant who helps businesses improve their visibility and performance on organic search. Gianluca collaborated with clients from various industries and regions, such as Glassdoor, Idealista, Rastreator.com, Outsystems, Chess.com, SIXT Ride, Vegetables by Bayer, Visit California, Gamepix, James Edition and many others.
A very active member of the SEO community, Gianluca daily shares his insights and best practices on SEO, content, Search marketing strategy and the evolution of Search on social media channels such as X, Bluesky and LinkedIn and through the blog on his website: IloveSEO.net.
Future Search for SaaS: A New Era of Growth and Discovery | Gaetano DiNardi
Master SaaS growth in the AI search era. Gaetano DiNardi explores how LLMs, video, and dark funnel behavior are transforming B2B search and conversion paths.
Dec 22, 2025
The Convergence of Brand Authority and Search Algorithms
An in-depth look at Google’s new Search Console filters for brand queries and social channels, AI entity recognition, and how brand authority now shapes search.
Dec 18, 2025
Human-Centered AI: Using Data Without Losing Perspective | Michelle Robbinson
Michelle Robbins joins The Search Session to discuss human-centered AI, data maturity, SEO, ethics, and why understanding people matters more than tools.
Dec 15, 2025
Bridging Information Retrieval and SEO Practice | Dawn Anderson
Learn how information retrieval and SEO connect as Dawn Anderson clarifies myths & confusions, AI-era shifts, and the timeless principles shaping modern search.
Dec 8, 2025
Decoding Google’s Updates: What Truly Drives Visibility Today | Cyrus Shepard
Learn what truly drives search visibility today as Cyrus Shepard unpacks Google’s updates and explains how authenticity, strong brands, and smart testing win.
Dec 2, 2025
Rethinking Measurement: Smarter Data, Attribution, and AI | Arnout Hellemans
Explore smarter data, attribution, and AI in PPC as Arnout Hellemans shares insights on GA4, privacy shifts, blended metrics, and future-ready analytics.
Nov 24, 2025
Beyond the AI Hype: How SEOs Can Lead Through Change | Sophie Brannon
Gianluca Fiorelli and Sophie Brannon cut through AI hype with practical SEO tactics: workflows, LLM visibility, strategy shifts, and when creativity leads.
Nov 17, 2025
The Unified Framework: Connecting Knowledge Graphs, Entity Search, and Search Insights for Topical Authority
Gianluca Fiorelli shares the AI search visibility framework: build entity-aligned content, win messy middle, and drive awareness, attention, and memorability.
Nov 13, 2025
Understanding AI-Powered Search – Global Lessons from Italy | Ivano Di Biasi
Ivano Di Biasi explores AI's impact on search: traffic decline, visibility vs clicks, keyword clustering, and why SEO still matters for visibility in AI search.
Nov 10, 2025
Staying Grounded in an AI-Driven SEO World | MJ Cachón
Spanish SEO expert MJ Cachón and Gianluca Fiorelli discuss how AIOs, AI Mode and LLMs are transforming SEO strategy, branding, and client communication in 2025.
Nov 3, 2025
Beyond the 'Engine': Applying the Complete SEO Ontology to Master Search Experience and AI Search
Learn how SEO Ontology unites traditional SEO with AI Search—and why GEO, AIVO, and RAG aren't revolutions, but a new layer of Search Experience Optimization.
Oct 30, 2025
E-Commerce in the Age of AI and Omnichannel Search | Marco Loguercio
Gianluca Fiorelli and Marco Loguercio explore how ChatGPT, AI Overviews, and omnichannel search are transforming SEO and eCommerce in Italy and beyond.
Oct 27, 2025
Leveling Up SEO for the AI Era |Tom Critchlow
Tom Critchlow joins Gianluca Fiorelli on The Search Session to unpack how Google is evolving, why links will return in search, and how SEO teams must level up.
Oct 20, 2025
Enterprise SEO in the Age of LLMs: Testing What Matters Now | Martin MacDonald
From pre-Google tactics to AI search, hear how enterprises can win: query fan-out, experimentation frameworks, structured data, and breadth over keywords.
Oct 13, 2025
Building Resonant Brands with AI | Joanna Lord
Brand expert Joanna Lord shares how AI reshapes organizations, marketing, strategy, and brand resonance in The Search Session podcast with Gianluca Fiorelli.
Oct 6, 2025
Mastering Topical Authority in a Multi-Platform Search World | Andy Chadwick
Discover Andy Chadwick’s insights on topical authority, AI-driven search, and multi-platform visibility in The Search Session podcast with Gianluca Fiorelli.
Sep 29, 2025
SEO Post-AI: Build Value, Measure Lift | Ian Lurie
Listen to Ian Lurie's SEO insights post-AI: using AI as a collaborator, chunking optimization, quick performance wins, and lift-based measurement strategies.
Sep 22, 2025
Content That Wins: Smarter Strategy in the AI Era | Shelley Walsh
Learn how to master content strategy in the AI era—Shelley Walsh shares expert insights on SEO shifts, creative approaches, and building real audience trust.
Sep 15, 2025
SEO Meets Community: Blending Growth, AI, and Networking | Yagmur Simsek
SEO, AI, startups, and community with Yagmur Simsek on The Search Session podcast—insights on growth, automation, and building meaningful connections.
Sep 8, 2025
Why Informational Content Still Matters in the AI Search Era
Learn why informational content is still vital for visibility, brand authority, and trust—shaping awareness and driving conversions in the AI search era.
Sep 4, 2025