Gianluca Fiorelli
With almost 20 years of experience in web marketing, Gianluca Fiorelli is a Strategic and International SEO Consultant who helps businesses improve their visibility and performance on organic search. Gianluca collaborated with clients from various industries and regions, such as Glassdoor, Idealista, Rastreator.com, Outsystems, Chess.com, SIXT Ride, Vegetables by Bayer, Visit California, Gamepix, James Edition and many others.
A very active member of the SEO community, Gianluca daily shares his insights and best practices on SEO, content, Search marketing strategy and the evolution of Search on social media channels such as X, Bluesky and LinkedIn and through the blog on his website: IloveSEO.net.
How Publishers Can Survive (and Thrive) in the Age of AI Search | Lily Ray
Explore how publishers can thrive as AI reshapes search. Lily Ray shares SEO insights for surviving AI Overviews, LLMs, and the cross-platform future of search.
Jun 10, 2025
From Organic to AI: Navigating the Video Marketing Landscape | Phil Nottingham
Join a deep dive discussion on video marketing with Phil Nottingham, covering organic growth, creator strategies, AI tools, and the future of video content.
Jun 2, 2025
The Attention Economy: AI, Search, and the Future of Measurement | Duane Forrester
Duane Forrester and Gianluca Fiorelli discuss the future of search, AI attention mechanisms, their SEO impact, and the new role of digital professionals.
May 26, 2025
AI's Impact on Global Search: The Next Era of International SEO | Michael Bonfils
Discover how AI is transforming international SEO with Michael Bonfils and Gianluca Fiorelli: explore AIOs, localization, and the future of global search.
May 19, 2025
What's Next in Search? From SEO to AR, AI & TikTok | Gerry White
Gerry White explores how AI, AR, TikTok, and more are transforming search in this wide-ranging chat with Gianluca Fiorelli on The Search Session podcast.
May 12, 2025
Nerding Out on SEO with Jono Alderson
Dive into a deep technical SEO nerd talk with Jono Alderson and Gianluca Fiorelli as they explore the SEO profession, its biases, EEAT, technical SEO, and more.
May 5, 2025
Journey Optimization, Not Just Keywords: The Future of Google Search | Cindy Krum
Explore the shift from keyword optimization to journey optimization in Google SERPs with Cindy Krum, as she discusses AI, personalized search, and SEO's future.
Apr 28, 2025
Your Audience, Your Edge: Unpacking Zero-Click Marketing | Amanda Natividad
Amanda Natividad joins Gianluca Fiorelli to talk zero-click content, audience research, brand visibility, and smarter strategies in the age of AI and platforms.
Apr 22, 2025
Redefining Conversion in the Multi-Touch Era | Talia Wolf & Ricardo Tayar
Dive into the future of conversion with Talia Wolf & Ricardo Tayar! AI, meaningful experimentation, breaking silos, and redefining what conversion truly means.
Apr 14, 2025
Human-First Content Strategy in a Machine-First World | Purna Virji
Join Gianluca Fiorelli & Purna Virji as they explore AI's impact on content marketing strategies and the future of search. Discover how to stay memorable!
Apr 7, 2025
Being an in-house SEO for an Enterprise business company | Gus Pelogia
Gus Pelogia joins Search Session to share SEO career insights, AI experiments, and lessons from working in both enterprise in-house SEO and agency-side SEO.
Mar 31, 2025
The Increasing Importance of Local Search | Greg Gifford
Join Gianluca Fiorelli & local SEO expert Greg Gifford as they explore the latest local SEO trends, AI’s growing impact, and how local businesses can adapt.
Mar 17, 2025
New Challenges for Digital Agencies | Heather Physioc & Kevin Gibbons
Join Heather Physioc and Kevin Gibbons to explore AI’s impact on agencies—boosting efficiency, shifting client expectations, and redefining talent retention!
Mar 10, 2025
The Old and New of Content Marketing and PR | Lexi Mills & Ross Simmonds
Discover how content consumption is evolving, the changing role of PR in SEO, and the impact of AI on brand visibility from guests Lexi Mills and Ross Simmonds.
Feb 27, 2025
Evolution of Search Behavior | Giulia Panozzo & Garrett Sussman
Join host Gianluca Fiorelli as he explores cognitive biases, brand trust, and evolving search behavior in 2025 with guests Giulia Panozzo and Garrett Sussman.
Feb 20, 2025
Navigating Agentic AI in the World of SEO | Andrea Volpini
Join Andrea Volpini and Gianluca Fiorelli to explore the evolution of AI-powered SEO, structured data's critical role, and how AI agents are reshaping search.
Feb 13, 2025