Gianluca Fiorelli

Garrett Sussman reveals how emails, search history, and personal context influence AI search results, brand discovery, GEO, and the future of personalization.

AI search optimization best practices, fact-checked: learn what’s proven, plausible, inert, or hype across GEO, AEO, AI visibility, schema, and content.

Learn how AI agents are reshaping search, websites, marketing, and publishing, and what businesses can do today to stay visible and competitive.

Veteran Grant Simmons explores practical SEO and AI search strategies, from technical SEO and site architecture to query drift, information gain, and ROI.

Discover how a semantic data layer helps AI understand your brand, connect entities, and improve visibility across search engines and generative AI platforms.

Digital marketing expert Lee Odden joins Gianluca Fiorelli to unpack B2B marketing, creator economy strategies, AI search optimization, and top-funnel content.

Discover what AI search crawlers actually read, from raw HTML and JavaScript to indexing and live retrieval, and learn how to test AI visibility with real logs.

Discover how Will Scott explains zero-exit search, AI visibility, building custom AI tools, and why brands must be everywhere to succeed in modern search.

Jarno van Driel explains the real role of structured data, Schema.org, knowledge graphs, and semantic SEO in the age of AI, LLMs, and agentic search.

Explore Alex Moss's insights on AI search, Schema, WebMCP, agentic commerce, semantic SEO, and how search behavior is reshaping the future of SEO.

Learn how a master AI content brief prompt uncovers information gain, beats SEO consensus, and creates differentiated content for search and AI visibility.

Discover how the rise of the agentic web, AI bots, and agentic commerce are transforming technical SEO, web performance, and developer workflows.

Explore enterprise SEO with Roxana Stingu: crawl strategy, image optimization, internal search, AI search, automation, and product-led SEO for scalable growth.

Discover what Google’s AI Search recommendations really mean, from agent-friendly websites and query fan-out to WebMCP, SEO, and AI visibility.

Myriam Jessier and Gianluca Fiorelli explore AI search, multimodal SEO, brand depth, and why video is the canonical source of truth for LLMs.

SEO expert Eli Schwartz joins Gianluca Fiorelli to break down the reality of AI, agent-led search, and why brand remains the ultimate visibility signal.

Discover how travel brands can win AI Search with unique content architecture, information gain, and narrative design that drives citations and visibility.

Learn how digital PR shapes brand visibility in the AI search era. Britt Klontz shares insights on earned media, journalist outreach, campaign longevity, and more.

Gianluca Fiorelli and Laura Iancu explore SXO, entity building, legal content, and LLM visibility, as search evolves into human experience optimization.

SEO is under pressure. Daniel Foley Carter unpacks why organic clicks are declining, how Google uses trust and links for AI search, and how to fight burnout.

Learn how WebMCP, UCP, and Schema.org form a new machine-readable substrate, allowing AI agents to directly invoke website functions and complete transactions.

Darren Shaw explains how AI, reviews, community signals, Merchant Center and brand prominence are reshaping local SEO, visibility, and discovery today.

Learn how Google core updates assess quality, diagnose ranking drops, reduce quality debt, and build authority that drives lasting SEO and AI search resilience.

Explore how SEO, branding, and omnichannel strategy work together in the AI era with Silvia Martin’s framework for better brand visibility and business growth.

Discover how AI search is transforming SEO. Expert Ramon Eijkemans shares insights on language models, utility writing, UX, and scalable SERP analysis.

Master the vocabulary of video marketing with this essential glossary defining key terms from film theory, semiotics, and platform studies.

Learn how B2B brands can build visibility and reputation in AI search. Viola Eva discusses LLM optimization, accuracy challenges, and smarter AI workflows.

Learn how AI is changing SEO strategy with Aimee Jurenka. Explore agentic search, building knowledge graphs, and using vibe coding to boost brand visibility.

Stop falling for viral SEO prompt myths. Learn why "miraculous" AI prompts fail, the risks they create, and how to use real data and context instead.

Explore the hidden complexity of international SEO with Jonathan Moore. Learn why localization, business logic, and human wisdom still beat AI in global search.

Explore how AI and SXO are transforming local search. Learn about Ask Maps, review sentiment, UX signals, and short-form video strategies for better visibility.

Learn why balancing consensus and information gain drives SEO and AI search visibility, and how to create content that earns rankings, trust, and citations.

SEO isn’t broken, it’s marketing. Amanda King joins Gianluca Fiorelli to discuss AI-era SEO, LLMs, entities, strategy, data skills, and human-first growth.

Explore SEO testing in the AI era with Ryan Jones—experiments, AI visibility, and real performance insights.

Gianluca Fiorelli and Will Kennard discuss Next.js, technical SEO for AI, and GEO strategies. Learn how to balance modern JS frameworks with search visibility.

Beatrice Gamba explains how knowledge graphs, ontologies, and structured data help brands organize information, guide AI, and build semantic authority online.

Dixon Jones joins Gianluca Fiorelli on The Search Session to explore entity SEO, internal linking, topic hubs, and AI visibility strategies for modern search.

Explore how brand archetypes evolve for the age of agentic AI, shaping AI personas, narrative modes, semantic identity, and trust in machine-mediated search.

Explore how SEO and PPC align with authentic brand authority through human connection, smart channel strategy, and digital PR in an AI-driven search landscape.

Explore modern SaaS SEO beyond Google: aligning visibility with revenue, leveraging AI, GA4, and multi-channel strategy to drive real business impact.

Technical SEO leader Tory Gray joins The Search Session to explore AI disruption, entity search, log analysis, and building growth-driven agencies in 2026.

Explore entity search, query fan-out, and practical ML for SEO. Learn how AI reshapes intent, brand visibility, and why task-specific ML beats generative AI.

Explore UCP and ACP protocols, architecture, differences, and impact on AI-driven commerce, structured data, and visibility in the agent-mediated web.

Explore how AI is reshaping technical SEO with Jamie Indigo. Learn about crawling complexities, AI bias, JavaScript, and the future of bot etiquette on the web.

Why international SEO breaks in AI search: semantic collapse, geo-drift, hreflang limits, and a framework to fix multilingual, multi-market visibility.

Join Gianluca Fiorelli and Metehan Yeşilyurt as they discuss AI search, log-file insights, AIO vs AI Mode, multimodal SEO, and spam risks for modern SEO.

A no-BS framework for AI content that ranks, reads well, and doesn’t suck—tested across Claude, ChatGPT, Gemini, and Copilot with real prompts that scale.

Explore brand-led SEO in the AI search era, focusing on visibility without clicks, trust, social signals, and aligning SEO with brand, product, and people.

Growth strategist Himani Kankaria on unlearning outdated SEO rules, building full-funnel content, and blending AI, social, and SEO to boost brand visibility.

Explore how AI transforms SEO with Kevin Indig. Learn about entity-driven SEO, agentic search, metrics for modern SEO, and shifting beyond keywords and clicks.

Google vs ChatGPT: data from Similarweb, Datos, and Advanced Web Ranking shows why Google will win the AI search race by integrating AI without losing dominance

Explore what’s next for news SEO as John Shehata discusses AI Overviews, Google Discover, creators, and strategies publishers need to stay visible in 2026.

Master SaaS growth in the AI search era. Gaetano DiNardi explores how LLMs, video, and dark funnel behavior are transforming B2B search and conversion paths.

An in-depth look at Google’s new Search Console filters for brand queries and social channels, AI entity recognition, and how brand authority now shapes search.

Michelle Robbins joins The Search Session to discuss human-centered AI, data maturity, SEO, ethics, and why understanding people matters more than tools.

Learn how information retrieval and SEO connect as Dawn Anderson clarifies myths & confusions, AI-era shifts, and the timeless principles shaping modern search.

Learn what truly drives search visibility today as Cyrus Shepard unpacks Google’s updates and explains how authenticity, strong brands, and smart testing win.

Explore smarter data, attribution, and AI in PPC as Arnout Hellemans shares insights on GA4, privacy shifts, blended metrics, and future-ready analytics.

Gianluca Fiorelli and Sophie Brannon cut through AI hype with practical SEO tactics: workflows, LLM visibility, strategy shifts, and when creativity leads.

Gianluca Fiorelli shares the AI search visibility framework: build entity-aligned content, win messy middle, and drive awareness, attention, and memorability.

Ivano Di Biasi explores AI's impact on search: traffic decline, visibility vs clicks, keyword clustering, and why SEO still matters for visibility in AI search.

Spanish SEO expert MJ Cachón and Gianluca Fiorelli discuss how AIOs, AI Mode and LLMs are transforming SEO strategy, branding, and client communication in 2025.

Learn how SEO Ontology unites traditional SEO with AI Search—and why GEO, AIVO, and RAG aren't revolutions, but a new layer of Search Experience Optimization.

Gianluca Fiorelli and Marco Loguercio explore how ChatGPT, AI Overviews, and omnichannel search are transforming SEO and eCommerce in Italy and beyond.

Tom Critchlow joins Gianluca Fiorelli on The Search Session to unpack how Google is evolving, why links will return in search, and how SEO teams must level up.

From pre-Google tactics to AI search, hear how enterprises can win: query fan-out, experimentation frameworks, structured data, and breadth over keywords.

Brand expert Joanna Lord shares how AI reshapes organizations, marketing, strategy, and brand resonance in The Search Session podcast with Gianluca Fiorelli.

Discover Andy Chadwick’s insights on topical authority, AI-driven search, and multi-platform visibility in The Search Session podcast with Gianluca Fiorelli.

Listen to Ian Lurie's SEO insights post-AI: using AI as a collaborator, chunking optimization, quick performance wins, and lift-based measurement strategies.

Learn how to master content strategy in the AI era—Shelley Walsh shares expert insights on SEO shifts, creative approaches, and building real audience trust.

SEO, AI, startups, and community with Yagmur Simsek on The Search Session podcast—insights on growth, automation, and building meaningful connections.

Learn why informational content is still vital for visibility, brand authority, and trust—shaping awareness and driving conversions in the AI search era.

Explore Rand Fishkin’s take on AI, zero-click SERPs, SEO’s growth, and why branding and memorability are the real game changers in marketing and search today.

Discover how Web Guide, AI Mode, and AI Overviews are reshaping Google Search — and what SEOs must do to adapt in the era of AI Search SEO.

Insightful SEO chat with Mark Williams-Cook on AI search, People Also Ask, query fan-out, user signals, branding, and how agencies adapt to rapid change.

Gareth Hoyle & Rishi Lakhani discuss affiliate marketing in the AI search era and share tips on LLM visibility, traffic beyond Google, and link strategies.

Explore international SEO insights from China with Natalia Witczyk, covering Baidu SEO, WeChat, cross-cultural challenges, and AI's impact on global strategies.

Explore how AI is transforming SEO with Judith Lewis—covering search trends, building flexible strategies, and the real risks of AI in digital marketing.

Learn how to build brand salience in the age of AI with Jes Scholz as she unpacks the shift to category entry points, prompt tracking, and search personalization.

Discover Giorgio Taverniti’s groundbreaking insights on liquid search and the future of SEO in the AI era in this must-listen episode of The Search Session.

Explore how SEO evolves in the age of AI with Aleyda Solís, as she shares insights, strategies, and practical advice to adapt and thrive in this new era.

Mike King joins The Search Session to reveal how relevance engineering and AI tools are reshaping SEO—from passages to omnimedia, and metrics to mindshare.

On this podcast episode, Chris Green unpacks AI, audits, and why “it depends” isn’t enough—context, clarity, and curiosity are the new keys to search success.

Explore the future of news SEO with Barry Adams: challenges, AI’s impact, business model shifts, and strategies for publishers to stay visible and thrive.

Join Maria White as she shares SEO insights from fashion to travel—covering brand, data, visual search, and cross-channel collaboration in today’s AI era.

Explore how publishers can thrive as AI reshapes search. Lily Ray shares SEO insights for surviving AI Overviews, LLMs, and the cross-platform future of search.

Join a deep dive discussion on video marketing with Phil Nottingham, covering organic growth, creator strategies, AI tools, and the future of video content.

Duane Forrester and Gianluca Fiorelli discuss the future of search, AI attention mechanisms, their SEO impact, and the new role of digital professionals.

Discover how AI is transforming international SEO with Michael Bonfils and Gianluca Fiorelli: explore AIOs, localization, and the future of global search.

Gerry White explores how AI, AR, TikTok, and more are transforming search in this wide-ranging chat with Gianluca Fiorelli on The Search Session podcast.

Dive into a deep technical SEO nerd talk with Jono Alderson and Gianluca Fiorelli as they explore the SEO profession, its biases, EEAT, technical SEO, and more.

Explore the shift from keyword optimization to journey optimization in Google SERPs with Cindy Krum, as she discusses AI, personalized search, and SEO's future.

Amanda Natividad joins Gianluca Fiorelli to talk zero-click content, audience research, brand visibility, and smarter strategies in the age of AI and platforms.

Dive into the future of conversion with Talia Wolf & Ricardo Tayar! AI, meaningful experimentation, breaking silos, and redefining what conversion truly means.

Join Gianluca Fiorelli & Purna Virji as they explore AI's impact on content marketing strategies and the future of search. Discover how to stay memorable!

Gus Pelogia joins Search Session to share SEO career insights, AI experiments, and lessons from working in both enterprise in-house SEO and agency-side SEO.

Join Gianluca Fiorelli & local SEO expert Greg Gifford as they explore the latest local SEO trends, AI’s growing impact, and how local businesses can adapt.

Join Heather Physioc and Kevin Gibbons to explore AI’s impact on agencies—boosting efficiency, shifting client expectations, and redefining talent retention!

Discover how content consumption is evolving, the changing role of PR in SEO, and the impact of AI on brand visibility from guests Lexi Mills and Ross Simmonds.

Join host Gianluca Fiorelli as he explores cognitive biases, brand trust, and evolving search behavior in 2025 with guests Giulia Panozzo and Garrett Sussman.

Join Andrea Volpini and Gianluca Fiorelli to explore the evolution of AI-powered SEO, structured data's critical role, and how AI agents are reshaping search.