Gianluca Fiorelli

With almost 20 years of experience in web marketing, Gianluca Fiorelli is a Strategic and International SEO Consultant who helps businesses improve their visibility and performance on organic search. Gianluca collaborated with clients from various industries and regions, such as Glassdoor, Idealista, Rastreator.com, Outsystems, Chess.com, SIXT Ride, Vegetables by Bayer, Visit California, Gamepix, James Edition and many others.

A very active member of the SEO community, Gianluca daily shares his insights and best practices on SEO, content, Search marketing strategy and the evolution of Search on social media channels such as X, Bluesky and LinkedIn and through the blog on his website: IloveSEO.net.

International SEO Insights from China | Natalia Witczyk

Explore international SEO insights from China with Natalia Witczyk, covering Baidu SEO, WeChat, cross-cultural challenges, and AI's impact on global strategies.

Aug 11, 2025

AI Is Not Your Expert: Post-Purchase SEO, AI Pitfalls & Adaptive Strategy | Judith Lewis

Explore how AI is transforming SEO with Judith Lewis—covering search trends, building flexible strategies, and the real risks of AI in digital marketing.

Aug 4, 2025

SEO Beyond the Funnel: From Personalization to Brand Salience in the Age of AI | Jes Scholz

Learn how to build brand salience in the age of AI with Jes Scholz as she unpacks the shift to category entry points, prompt tracking, and search personalization.

Jul 28, 2025

Essence Over Form: The Age of Liquid Search | Giorgio Taverniti

Discover Giorgio Taverniti’s groundbreaking insights on liquid search and the future of SEO in the AI era in this must-listen episode of The Search Session.

Jul 21, 2025

SEO Reloaded: Adapting the Old SEO Rules in the New AI World | Aleyda Solís

Explore how SEO evolves in the age of AI with Aleyda Solís, as she shares insights, strategies, and practical advice to adapt and thrive in this new era.

Jul 14, 2025

Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King

Mike King joins The Search Session to reveal how relevance engineering and AI tools are reshaping SEO—from passages to omnimedia, and metrics to mindshare.

Jul 7, 2025

From “It Depends” to Action: Rethinking SEO in the Age of AI | Chris Green

On this podcast episode, Chris Green unpacks AI, audits, and why “it depends” isn’t enough—context, clarity, and curiosity are the new keys to search success.

Jun 30, 2025

News SEO: Challenges, Revenue Models, and Unchanging Truths | Barry Adams

Explore the future of news SEO with Barry Adams: challenges, AI’s impact, business model shifts, and strategies for publishers to stay visible and thrive.

Jun 23, 2025

From Fashion to Travel: Lessons in SEO, Brand & Data | Maria White

Join Maria White as she shares SEO insights from fashion to travel—covering brand, data, visual search, and cross-channel collaboration in today’s AI era.

Jun 16, 2025

How Publishers Can Survive (and Thrive) in the Age of AI Search | Lily Ray

Explore how publishers can thrive as AI reshapes search. Lily Ray shares SEO insights for surviving AI Overviews, LLMs, and the cross-platform future of search.

Jun 10, 2025

From Organic to AI: Navigating the Video Marketing Landscape | Phil Nottingham

Join a deep dive discussion on video marketing with Phil Nottingham, covering organic growth, creator strategies, AI tools, and the future of video content.

Jun 2, 2025

The Attention Economy: AI, Search, and the Future of Measurement | Duane Forrester

Duane Forrester and Gianluca Fiorelli discuss the future of search, AI attention mechanisms, their SEO impact, and the new role of digital professionals.

May 26, 2025

AI's Impact on Global Search: The Next Era of International SEO | Michael Bonfils

Discover how AI is transforming international SEO with Michael Bonfils and Gianluca Fiorelli: explore AIOs, localization, and the future of global search.

May 19, 2025

What's Next in Search? From SEO to AR, AI & TikTok | Gerry White

Gerry White explores how AI, AR, TikTok, and more are transforming search in this wide-ranging chat with Gianluca Fiorelli on The Search Session podcast.

May 12, 2025

Nerding Out on SEO with Jono Alderson

Dive into a deep technical SEO nerd talk with Jono Alderson and Gianluca Fiorelli as they explore the SEO profession, its biases, EEAT, technical SEO, and more.

May 5, 2025

Journey Optimization, Not Just Keywords: The Future of Google Search | Cindy Krum

Explore the shift from keyword optimization to journey optimization in Google SERPs with Cindy Krum, as she discusses AI, personalized search, and SEO's future.

Apr 28, 2025

Your Audience, Your Edge: Unpacking Zero-Click Marketing | Amanda Natividad

Amanda Natividad joins Gianluca Fiorelli to talk zero-click content, audience research, brand visibility, and smarter strategies in the age of AI and platforms.

Apr 22, 2025

Redefining Conversion in the Multi-Touch Era | Talia Wolf & Ricardo Tayar

Dive into the future of conversion with Talia Wolf & Ricardo Tayar! AI, meaningful experimentation, breaking silos, and redefining what conversion truly means.

Apr 14, 2025

Human-First Content Strategy in a Machine-First World | Purna Virji

Join Gianluca Fiorelli & Purna Virji as they explore AI's impact on content marketing strategies and the future of search. Discover how to stay memorable!

Apr 7, 2025

Being an in-house SEO for an Enterprise business company | Gus Pelogia

Gus Pelogia joins Search Session to share SEO career insights, AI experiments, and lessons from working in both enterprise in-house SEO and agency-side SEO.

Mar 31, 2025