Gianluca Fiorelli

Join Gianluca Fiorelli and Metehan Yeşilyurt as they discuss AI search, log-file insights, AIO vs AI Mode, multimodal SEO, and spam risks for modern SEO.

A no-BS framework for AI content that ranks, reads well, and doesn’t suck—tested across Claude, ChatGPT, Gemini, and Copilot with real prompts that scale.

Explore brand-led SEO in the AI search era, focusing on visibility without clicks, trust, social signals, and aligning SEO with brand, product, and people.

Growth strategist Himani Kankaria on unlearning outdated SEO rules, building full-funnel content, and blending AI, social, and SEO to boost brand visibility.

Explore how AI transforms SEO with Kevin Indig. Learn about entity-driven SEO, agentic search, metrics for modern SEO, and shifting beyond keywords and clicks.

Google vs ChatGPT: data from Similarweb, Datos, and Advanced Web Ranking shows why Google will win the AI search race by integrating AI without losing dominance

Explore what’s next for news SEO as John Shehata discusses AI Overviews, Google Discover, creators, and strategies publishers need to stay visible in 2026.

Master SaaS growth in the AI search era. Gaetano DiNardi explores how LLMs, video, and dark funnel behavior are transforming B2B search and conversion paths.

An in-depth look at Google’s new Search Console filters for brand queries and social channels, AI entity recognition, and how brand authority now shapes search.

Michelle Robbins joins The Search Session to discuss human-centered AI, data maturity, SEO, ethics, and why understanding people matters more than tools.

Learn how information retrieval and SEO connect as Dawn Anderson clarifies myths & confusions, AI-era shifts, and the timeless principles shaping modern search.

Learn what truly drives search visibility today as Cyrus Shepard unpacks Google’s updates and explains how authenticity, strong brands, and smart testing win.

Explore smarter data, attribution, and AI in PPC as Arnout Hellemans shares insights on GA4, privacy shifts, blended metrics, and future-ready analytics.

Gianluca Fiorelli and Sophie Brannon cut through AI hype with practical SEO tactics: workflows, LLM visibility, strategy shifts, and when creativity leads.

Gianluca Fiorelli shares the AI search visibility framework: build entity-aligned content, win messy middle, and drive awareness, attention, and memorability.

Ivano Di Biasi explores AI's impact on search: traffic decline, visibility vs clicks, keyword clustering, and why SEO still matters for visibility in AI search.

Spanish SEO expert MJ Cachón and Gianluca Fiorelli discuss how AIOs, AI Mode and LLMs are transforming SEO strategy, branding, and client communication in 2025.

Learn how SEO Ontology unites traditional SEO with AI Search—and why GEO, AIVO, and RAG aren't revolutions, but a new layer of Search Experience Optimization.

Gianluca Fiorelli and Marco Loguercio explore how ChatGPT, AI Overviews, and omnichannel search are transforming SEO and eCommerce in Italy and beyond.

Tom Critchlow joins Gianluca Fiorelli on The Search Session to unpack how Google is evolving, why links will return in search, and how SEO teams must level up.

From pre-Google tactics to AI search, hear how enterprises can win: query fan-out, experimentation frameworks, structured data, and breadth over keywords.

Brand expert Joanna Lord shares how AI reshapes organizations, marketing, strategy, and brand resonance in The Search Session podcast with Gianluca Fiorelli.

Discover Andy Chadwick’s insights on topical authority, AI-driven search, and multi-platform visibility in The Search Session podcast with Gianluca Fiorelli.

Listen to Ian Lurie's SEO insights post-AI: using AI as a collaborator, chunking optimization, quick performance wins, and lift-based measurement strategies.

Learn how to master content strategy in the AI era—Shelley Walsh shares expert insights on SEO shifts, creative approaches, and building real audience trust.

SEO, AI, startups, and community with Yagmur Simsek on The Search Session podcast—insights on growth, automation, and building meaningful connections.

Learn why informational content is still vital for visibility, brand authority, and trust—shaping awareness and driving conversions in the AI search era.

Explore Rand Fishkin’s take on AI, zero-click SERPs, SEO’s growth, and why branding and memorability are the real game changers in marketing and search today.

Discover how Web Guide, AI Mode, and AI Overviews are reshaping Google Search — and what SEOs must do to adapt in the era of AI Search SEO.

Insightful SEO chat with Mark Williams-Cook on AI search, People Also Ask, query fan-out, user signals, branding, and how agencies adapt to rapid change.

Gareth Hoyle & Rishi Lakhani discuss affiliate marketing in the AI search era and share tips on LLM visibility, traffic beyond Google, and link strategies.

Explore international SEO insights from China with Natalia Witczyk, covering Baidu SEO, WeChat, cross-cultural challenges, and AI's impact on global strategies.

Explore how AI is transforming SEO with Judith Lewis—covering search trends, building flexible strategies, and the real risks of AI in digital marketing.

Learn how to build brand salience in the age of AI with Jes Scholz as she unpacks the shift to category entry points, prompt tracking, and search personalization.

Discover Giorgio Taverniti’s groundbreaking insights on liquid search and the future of SEO in the AI era in this must-listen episode of The Search Session.

Explore how SEO evolves in the age of AI with Aleyda Solís, as she shares insights, strategies, and practical advice to adapt and thrive in this new era.

Mike King joins The Search Session to reveal how relevance engineering and AI tools are reshaping SEO—from passages to omnimedia, and metrics to mindshare.

On this podcast episode, Chris Green unpacks AI, audits, and why “it depends” isn’t enough—context, clarity, and curiosity are the new keys to search success.

Explore the future of news SEO with Barry Adams: challenges, AI’s impact, business model shifts, and strategies for publishers to stay visible and thrive.

Join Maria White as she shares SEO insights from fashion to travel—covering brand, data, visual search, and cross-channel collaboration in today’s AI era.

Explore how publishers can thrive as AI reshapes search. Lily Ray shares SEO insights for surviving AI Overviews, LLMs, and the cross-platform future of search.

Join a deep dive discussion on video marketing with Phil Nottingham, covering organic growth, creator strategies, AI tools, and the future of video content.

Duane Forrester and Gianluca Fiorelli discuss the future of search, AI attention mechanisms, their SEO impact, and the new role of digital professionals.

Discover how AI is transforming international SEO with Michael Bonfils and Gianluca Fiorelli: explore AIOs, localization, and the future of global search.

Gerry White explores how AI, AR, TikTok, and more are transforming search in this wide-ranging chat with Gianluca Fiorelli on The Search Session podcast.

Dive into a deep technical SEO nerd talk with Jono Alderson and Gianluca Fiorelli as they explore the SEO profession, its biases, EEAT, technical SEO, and more.

Explore the shift from keyword optimization to journey optimization in Google SERPs with Cindy Krum, as she discusses AI, personalized search, and SEO's future.

Amanda Natividad joins Gianluca Fiorelli to talk zero-click content, audience research, brand visibility, and smarter strategies in the age of AI and platforms.

Dive into the future of conversion with Talia Wolf & Ricardo Tayar! AI, meaningful experimentation, breaking silos, and redefining what conversion truly means.

Join Gianluca Fiorelli & Purna Virji as they explore AI's impact on content marketing strategies and the future of search. Discover how to stay memorable!

Gus Pelogia joins Search Session to share SEO career insights, AI experiments, and lessons from working in both enterprise in-house SEO and agency-side SEO.

Join Gianluca Fiorelli & local SEO expert Greg Gifford as they explore the latest local SEO trends, AI’s growing impact, and how local businesses can adapt.

Join Heather Physioc and Kevin Gibbons to explore AI’s impact on agencies—boosting efficiency, shifting client expectations, and redefining talent retention!

Discover how content consumption is evolving, the changing role of PR in SEO, and the impact of AI on brand visibility from guests Lexi Mills and Ross Simmonds.

Join host Gianluca Fiorelli as he explores cognitive biases, brand trust, and evolving search behavior in 2025 with guests Giulia Panozzo and Garrett Sussman.

Join Andrea Volpini and Gianluca Fiorelli to explore the evolution of AI-powered SEO, structured data's critical role, and how AI agents are reshaping search.