As summer gives way to autumn, we’re crisping up your SEO workflow with a fresh batch of updates. September brings automated topic grouping, an MCP Server integration for your Questions report, brand-new table presets for personalized ranking views, and 19 interface language options.
So let’s get right into it - use the sidebar on the right to jump to a particular update.
Keyword Clusters
Your keywords with overlapping Google results are now automatically grouped into topic clusters, showing you exactly which terms every single page can rank for. Related clusters are then merged into topic groups (or superclusters) so you can easily plan and power your main content pillars.
Here's what you can do using the newly added Keyword Clusters report*:
- Prioritize High-Value Themes: Evaluate broad search topics by total search volume rather than looking at isolated terms.
- Spot Gaps & Quick Wins: Uncover missing content opportunities and identify page-2 keywords ready for a top-10 push.
- Fix Page Targeting: Match designated URLs to target clusters, resolve mixed-intent conflicts, and analyze your SERP competitors.
- Take Instant Action: Save clusters as keyword groups or export data in one click.
*Keyword Clusters report is available on Agency plans and higher.
For full details, please visit our Help Center guide.
Questions Report MCP Server Integration
You can now access and manage your Questions report data directly within your AI workflows using the Advanced Web Ranking MCP server*.
By bringing this data into your MCP environment, you can instantly convert high-impact search query data into actionable editorial roadmaps and track competitive answer ownership - saving your team hours of manual research and accelerating your AI search optimization strategy.
Refer to the setup guide for more details on configuring your AWR MCP server, and explore the custom prompts included to get started right away.
*the connector is available for Agency plans and higher.
Keyword Ranking Table Presets
You can now tailor your Keyword Ranking report to match your workflow using presets in the table section.
Easily switch between the three default views (SEO + AI, SEO Focus, and AI Visibility) or build custom configurations with your preferred combination of columns, sorting, and filters.
Multi-language Support
You can now experience Advanced Web Ranking in 19 different languages. Easily switch to your preferred language at any time from your General Settings page, using the Interface language dropdown.
And that’s pretty much it for September! 🙂
Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our Product Updates collection.
And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!
P.S. Make sure to check out the ‘How-to’ series to find out how to get the most out of AWR.
Article by
Dan Popa
Dan Popa is an Online Marketing Strategist at Caphyon. He is passionate about both Online and Offline Marketing and he's always looking for new ways of applying the basic principles of marketing in the fast-evolving SEO field. He's always in the mood to chat about new creative ideas for campaigns, so you can find him on Twitter.
