business type
B2C
Industry
Home Improvement Services
employees
200
headquarters
Western States, US
Data is the gold of our age, the oil fueling the future. In this century, those who harness it will shape the world.
SEO Specialist at Advantage Services Group
Challenges
Limited Focus on Local Traffic
The problem there is that a lot of the keyword tracking tools out there are built for national traffic.
Outdated Data
Some tools provided data that was from a few hours to a week old, making it challenging to keep up with rapidly changing local search trends. "It's nearly impossible to find up-to-date data—most sources lag by a week."
Inconsistent Local Data
The team struggled to obtain consistent, up-to-date information at the local level, hindering their ability to make timely decisions.
Insufficient Granular Tracking
Other tools lacked the capability for detailed, location-specific keyword tracking, making it difficult to align SEO efforts with local search intent.
Solutions
Custom Visual Dashboards
Utilizing the AWR API, the client developed color-coded dashboards that provided significant insights into growth in rankings, allowing the team to easily track performance at a glance. "With AWR API, we’ve built a lot of custom dashboards to analyze keyword behavior by trend, topic, season, and demographic."
Dynamic Keyword Analysis
The tool enabled the team to discover shifts in search intent for keywords across different days and times, ensuring they stayed ahead of changing customer needs. "AWS drives almost every decision we make, offering the accuracy and user insights we need to reach our goals."
Optimized Operational Hours
By analyzing search patterns, the team identified optimal operational hours, allowing them to align their services with peak demand periods.
Outcome
With AWR, the Advantage Services Group achieved a notable improvement in local search visibility within a month. This boost empowered their small SEO team to perform tasks requiring a team five times their size, thanks to AWR’s streamlined data integration.
The group is now on track to capture a broader local audience and deepen its engagement with neighborhood-specific customers.
Lawrence Parmisana, SEO Manager of Advantage Services Group remarked on AWR’s profound impact.
"AWR is the largest data aggregator that views clients as partners rather than just paid users.”
Lawrence plans to continue refining its local SEO strategy with AWR, aiming to capture an even broader client base across diverse neighborhoods.
Lawrence recommends AWR for any team seeking accurate, actionable local SEO data: "AWR’s data is invaluable. It’s changed how we see the impact of our efforts, and we couldn’t imagine our strategy without it."
Discover how Advanced Web Ranking can revolutionize your local SEO strategy - schedule a personalized demo today and see the difference precise, actionable data can make for your business!
Customer Success Team
Bogdan Muntean
Larisa Rosu
Robert Dinu
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