We kicked off the year with new updates designed to help you work faster and smarter, including the MCP Server connection, AI responses API, and a refreshed Import rankings UI.
So let’s get right into it - use the sidebar on the right to jump to a particular update.
MCP Server Connection
Available for Claude & ChatGPT, the MCP remote server connection enables AI agents to securely connect directly to AWR and enrich their answers with real-time data from tracked campaigns. With no coding and server setup needed, you can analyze rankings, identify trends, generate actionable insights, and more across SEO and AI Search visibility with greater speed and accuracy.
For more details on configuring your AWR MCP server, please refer to our setup guide. Additionally, don't forget to explore the custom prompts we’ve prepared to help you get started right away.
You can find the connector* in the Settings - Connectors & API section.
*the connector is available for Agency plans and higher.
AI Responses API
You can now integrate the AI responses data directly into your custom reporting solutions.
Our API export* provides comprehensive insights, including text snippets, citations, inline links, and mentions.
Check out our API documentation to view output samples for ChatGPT, Perplexity, and Google AIO and learn how to streamline your integration.
*developer API is available starting with Agency monthly plans and all our yearly subscriptions.
Import Rankings UI
The Import Rankings section just got a fresh new look. This update simplifies the process of uploading and mapping your CSV files so you can get back to your analysis faster.
And that’s pretty much it for January! 🙂
Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our Product Updates collection.
And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!
P.S. Make sure to check out the ‘How-to’ series to find out how to get the most out of AWR.
Article by
Dan Popa
Dan Popa is an Online Marketing Strategist at Caphyon. He is passionate about both Online and Offline Marketing and he's always looking for new ways of applying the basic principles of marketing in the fast-evolving SEO field. He's always in the mood to chat about new creative ideas for campaigns, so you can find him on Twitter.
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