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ChatGPT Tracking in AWR: Stay Ahead in the Era of Conversational Search

See how your brand appears in ChatGPT results. AWR helps you track visibility, analyze competitors, and grow your AI search presence.

AI-powered search is redefining how users find and consume information and ChatGPT is leading the way. As it continues to include more source citations and website references, your brand’s visibility in ChatGPT responses is becoming an essential part of your SEO strategy.

That’s why Advanced Web Ranking now lets you track your website’s performance in ChatGPT, uncovering keyword ranking insights, visibility trends, and discover new opportunities to grow your presence in conversational search while strengthening your overall strategy in this new era.

What Sets Advanced Web Ranking's ChatGPT Tracking Apart?

While other tools only detect when your brand is mentioned or offer basic visibility checks, Advanced Web Ranking provides a comprehensive rank tracking view of your website’s performance in ChatGPT citations. By combining keyword rankings, visibility metrics, and competitor data specific to ChatGPT results, AWR helps you see how your content is referenced in AI-generated responses and how you can strengthen your presence.

Here’s what makes our ChatGPT tracking stand out:

1.Accurate Keyword Tracking for both Your Website and Competitors

AWR retrieves keyword rankings directly from ChatGPT, giving you a clear view of your ranking performance in AI-powered responses. This feature is currently available for the US, UK, Germany, France, Italy, and Japan markets, with more countries coming soon, helping you keep your SEO strategy ahead in this new era of search.

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2.Track Ranking Positions and Measure Visibility Across ChatGPT Citations

See the full picture of how your site performs in ChatGPT’s cited sources. AWR tracks both ranking positions and visibility share, helping you understand how your website compares to other referenced sources and helping you uncover new opportunities to boost your presence in conversational search.

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3.SERP Snapshot Showing Actual ChatGPT Results

AWR goes beyond displaying rankings and visibility metrics by also showing a snapshot of the actual ChatGPT chat page, including the full Citations section with each source’s title and description. This gives you instant insight into how your content appears in AI responses, allowing you to optimize it for stronger engagement and higher click-through rates.

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4.Competitor Benchmarks and Market Share Insights

Spot which competitors are consistently mentioned and visible in ChatGPT’s responses. AWR’s reporting highlights market share dynamics across AI citations, helping you benchmark your site’s performance, monitor shifts in authority, and refine your strategy to stay ahead.

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How to Compare Website Performance in Traditional Search vs. AI-Driven Search

Advanced Web Ranking’s Search Engine Comparison report lets you easily compare your website’s performance in traditional search engines like Google and Bing alongside AI-powered ones such as ChatGPT and Perplexity.

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This side-by-side view offers clear, practical insights into your strong points and areas that need improvement. Understanding these performance differences allows you to refine your SEO strategy and increase your chances of being recognized as a trusted source in the changing world of AI-driven search.

How to Track Rankings for the Perplexity AI Search Engine

You can start tracking your website’s performance for ChatGPT by selecting the project to which you want to add this search engine from the Projects drop-down list.

To add the ChatGPT search engine either open the Search engines drop-down from most UI reports (e.g. Keyword Ranking

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or go to the Project Settings > Search engines section. 

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In the search engine wizard, select your target country, then choose ChatGPT from the list of available search engines.

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After adding ChatGPT to your project, AWR will begin collecting data, which will be available starting with the next scheduled or once you trigger an on-demand update.

Tracking ChatGPT uses keyword units just like any other search engine in AWR. For more details on keyword unit consumption, check out this article.

Tracking ChatGPT uses keyword units just like any other search engine in AWR. For more details on keyword unit consumption, check out this article.

Tracking ChatGPT uses keyword units just like any other search engine in AWR. For more details on keyword unit consumption, check out this article.

What ChatGPT Data Is Available in AWR ?

For every tracked keyword, AWR gathers and displays the URLs listed in the “Sources” section of ChatGPT results.

This data is available in the Top Sites report, where you’ll find a complete list of all cited sources along with the title and URL of each page.

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To view how your content is displayed in ChatGPT, click the “View SERP” button to open the actual chat page with the full Citations section. This page lists the URLs that ChatGPT used to generate its AI responses, highlighting the trusted sources behind the information. If your website appears there, it means your content is acknowledged as a reliable source, which can boost your visibility and credibility in AI-driven search results.

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The SERP Similarity report allows you to compare how the order of sources has changed between two updates. You can see whether new sources have appeared, existing ones have disappeared, or if their positions have shifted. This gives you a clearer view of your content’s performance over time and helps you spot trends, enabling smarter decisions to refine your SEO strategy.

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To see which keywords your website ranks for in ChatGPT’s list of sources and their ranking positions, go to the Keyword Ranking report. This offers valuable insights into your keyword performance, allowing you to spot high-performing terms, identify opportunities for improvement, and monitor your progress to boost visibility in AI-powered search results.

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Adding ChatGPT tracking goes beyond a simple product update; it’s a move to stay ahead in the changing search landscape. With AWR’s advanced tracking capabilities, you gain the insights needed to lead in the transition to AI-driven search, giving your brand a competitive advantage over those slower to adapt.

Do you have any further questions or need more information about this product update? Don't hesitate to get in touch with our dedicated support team.

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