AI Overviews now appear on 83.5% of the US Google searches we track, a new record. Most of the growth is coming from industries that had relatively few of them until recently. Here are this week's Google AI Overviews stats, compared with last week and with four weeks ago.
Key AI Overviews stats this week
83.5% of the US searches we track show an AI Overview, a new record.
10 of the 15 industries we track hit all-time highs.
Transactional queries trigger an AI Overview 61.4% of the time.
The average AI Overview is 330 words long, up from 265 four weeks ago.
AI Overviews in SERP: the biggest gains this week
We track AI Overviews weekly across 15 industries. This week, 10 of them hit all-time highs. These five industries had the biggest gains since last week:
Industry | Last week (Nov 2) | This week (Nov 9) | Change |
|---|---|---|---|
Entertainment | 90.6% | 92.6% | +2.0 pts |
SEO | 96.2% | 98.2% | +2.0 pts |
Automotive | 63.8% | 65.7% | +1.9 pts |
eCommerce | 61.6% | 63.3% | +1.7 pts |
Education | 89.0% | 90.6% | +1.6 pts |
Google AI Overviews stats over the last four weeks
Over four weeks the picture is clearer. These are the industries where the share of SERPs with AI Overviews grew the most:
Industry | Four weeks ago (Oct 5) | This week (Nov 9) | Change |
|---|---|---|---|
Food & Beverage | 47.3% | 71.7% | +24.4 pts |
Entertainment | 78.6% | 92.6% | +14.0 pts |
Insurance | 65.0% | 77.7% | +12.7 pts |
Travel | 49.4% | 61.6% | +12.2 pts |
Transactional queries now trigger AI Overviews too
Looking at search intent instead of industry, transactional queries had the biggest jump this week. In our data, these "buy" and "book" searches used to be mostly free of AI Overviews and now trigger one 61.4% of the time. That's a record and almost 14 points higher than a month ago.
AI Overviews are getting longer
The average AI Overview is 330 words, up from 265 four weeks ago. With the overview collapsed, the first organic result now starts about 1,800 pixels down the page.
FREE TOOL
Explore these AI Overviews stats yourself
Our free Google AI Overview Tool tracks how AI Overviews change in Google search week by week. Filter by industry or search intent, view the history behind every chart, and see which domains and URLs AI Overviews link to.
About this data
These stats come from a dataset of US desktop Google SERPs that we track weekly across 15 industries. As with any SERP tracking, these results are directional, not definitive. The exact figures will differ from other datasets, but the patterns are what to take from them: how quickly AI Overviews are spreading, which industries and search intents see them most, and how that changes week to week.
For what AI Overviews do to clicks, see our quarterly Google CTR changes study, which draws on a separate dataset.
Google AI Overviews stats: FAQ
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Which industries have the most AI Overviews in SERP?
Which industries have the fewest AI Overviews?
Did AI Overviews decrease in any industry this week?
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Article by
Dan Popa
Dan Popa is an Online Marketing Strategist at Caphyon. He is passionate about both Online and Offline Marketing and he's always looking for new ways of applying the basic principles of marketing in the fast-evolving SEO field. He's always in the mood to chat about new creative ideas for campaigns, so you can find him on Twitter.
