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The international SEO tool that speaks your team's language
Track rankings in 170+ countries and AI visibility where supported, with each teammate in their own language: Japanese, German, French, Italian and 16 more.
Advanced Web Ranking (AWR) tracks rankings in 170+ countries and AI visibility where supported, and your team can now work in it in Japanese, German, French, Italian and 16 other languages.
The language picker for the AWR user interface
Why a translated interface changes how teams work
Growth in a new market depends on the people working in it. Local specialists, country managers and clients make the daily SEO decisions, and a tool they have to read through English is a tool they open less. When AWR reads in their language, the people closest to each market use the data themselves instead of waiting for someone to translate it.
Faster onboarding for local hires, who learn the reports in the language they think in.
Clients who log in instead of asking for another export.
One platform for every market instead of a separate local tool per country.
Every screen in AWR, translated down to the last tooltip
Every label, tooltip and definition your team reads in AWR is translated, close to 7,500 strings per language. SEO terms stay in English, the same way teams actually use them. For the full breakdown of what stays in English and why, see What is and isn't translated.
A metric tooltip in French
Scale by adding people, not tools
Expanding into a new country or market doesn't mean buying a separate SEO tool that speaks that language, with your data split across yet another account. Add local specialists to your existing AWR account, let them pick their language, and they see the same projects and dashboards as the rest of the team, but in their own language. Exports, the API and connectors stay in English, so nothing breaks on the data side. See how teams set it up →
Built for the markets you're growing in
Here's how some of the most common international markets look in AWR:
Japan: Japanese teams and clients read every report in 日本語, with Yahoo! Japan and Bing tracked next to Google. Lifull, which describes itself as Japan's largest marketplace for jobs, cars and real estate, uses AWR to follow competitors across Japanese regions. How Lifull tracks Japan.
Germany, Austria, Switzerland: One German interface can serve teams across all three markets, each tracked country by country with its own Google and Bing results, plus any other engines each market uses.
France and French-speaking markets: One French interface for teams in France, Belgium, Switzerland and Quebec, each tracking its own market's results down to city level.
Italy: Italian teams work in Italiano while SEO terms stay in English, which matches how Italian SEOs search: the English "seo tool" gets roughly four times more searches in Italy than the Italian "strumenti seo."
The same KPI card in 日本語, Deutsch, Français and Italiano
Why international teams choose AWR
Beyond the translated interface, here's what makes AWR a great fit for international teams:
Local results you can trust: rankings from 170+ countries and up to 50,000 search engine and location combinations, down to city and ZIP code.
Traditional and AI Search together: keywords and prompts for every market in one platform.
Unlimited projects and users: every market and every local specialist fits in one account, for agencies and enterprise teams alike.
Whitelabel branding:clients in every country see your brand, not AWR's..
Guidance for every market: the international SEO guide covers hreflang, market selection and local search engines.
Ready to set it up? Read the workflow for running several markets in one account.
Frequently Asked Questions
Is AWR a good rank tracker for Japan?
Is AWR a good rank tracker for Germany, France and Italy?
Is the translated interface included in every plan?
Can I try AWR in my language before buying?
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