Advice and answers from the Advanced Web Ranking Team
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[SERP Features Tracking in AWR] Recipes
Learn what the Recipes result is, how it looks on SERPs and how to track its presence on SERPs to evaluate its impact.
What is the Recipes result?
The Recipes SERP feature makes it easier for users to discover food recipes within search results.
On desktop, it appears as a set of three rich cards, with an option to expand and view more. Each card displays essential details like the recipe name, an image, user ratings, preparation time, and a list of ingredients.
On mobile, these recipes are presented in an image carousel. The featured recipes are sourced from top-ranking organic pages, and clicking on a card directs users to the original website for the full recipe.
Recipes on Desktop
Recipes on Mobile
How do you track a Recipes result using Advanced Web Ranking?
In Advanced Web Ranking, you can monitor the presence of the Recipes results in SERPs for both desktop and mobile search results using the Google Universal search engine.
To start tracking these Google search engines, go to Project Settings > Search Engines and add them to your project.
How is the Recipes result reported in AWR?
When identified in the SERPs from Google, the websites included in the Recipes section will be reported on the same ranking position, as they belong to the same search result element.
Although users can see more recipes by clicking the "Show more" button on the search results pages, it's important to note that in Advanced Web Ranking, only the URLs of the recipes displayed directly in the list are reported as ranking.
How can you identify the keywords that trigger a Recipes result in AWR?
You can easily identify the keywords that have triggered a Recipes result and track their performance in SERPs by using the SERP Features filter within the Ranking>Keywords report.
In the filtered results, the SERP Features column highlights the features found on Google's search results pages for each keyword, making it easy to identify Recipes and other result types.
If the chosen website (whether main or competitor) ranks for a specific SERP feature, the corresponding icon will be highlighted in green. If the website does not rank for any available SERP features, the icon will be displayed in blue.
How can your website get featured in a Recipes result?
To improve your chances of getting featured in Google’s Recipes SERP feature, you can give a try to these tips:
Implement Recipe Structured Data
Use Recipe structured data to provide search engines with essential details such as ingredients, cooking time, calories, and reviews. This markup helps Google understand your content and display it in rich results.
It’s important to note that implementing Recipe structured data does not guarantee that your pages will appear in Google Search results for this feature. That also depends on various ranking factors, such as the quality of your recipe content, its ability to rank on the first page, user location, and the device used for the search.
Create Comprehensive Recipe Content
Ensure your recipe includes clear step-by-step instructions, a full list of ingredients, preparation and cooking times, serving sizes, and nutritional details. Adding helpful tips, substitutions, and variations can make your content more valuable to users.
Use High-Quality Visuals
Google favors content that includes engaging images and videos. Use high-resolution photos of your dish and consider adding a video tutorial to enhance user engagement and increase the likelihood of appearing in recipe carousels.
Optimize for User Intent
Use descriptive titles and headings that match common search queries. Incorporate keywords like easy, quick, healthy, or best in your recipe titles and descriptions to align with user intent and improve discoverability.
Do you have any other questions? Don’t hesitate to get in touch and we will keep building the FAQ.
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