Just like February's commonly known for, this month's updates are short but crafted with love :)
Let's get right into it - use the sidebar on the right to jump to a particular update.
KPIs in Keyword Ranking Report
Introducing KPIs in Ranking-Keywords, for easier aggregated amounts of some of the most important keyword metrics in AWR.
The KPIs are calculated based on the keyword rankings displayed below, in the listed table, therefore the values are being updated each time the filters / selected inputs change.
They currently include Visibility metrics, Search volumes, Click Share, and Estimated Visits and soon we plan to extend this functionality to showcase even more insights.
SERP Properties Export
The newly added SERP features properties (types and sub-types) are now available for export directly from both the user interface and API. These options can be used for the Ranking-Keywords and Ranking-Top Sites views.
Keyword Groups Comparison
You can now compare multiple keyword categories' performance side-by-side, by selecting them using the newly added checkboxes available in the Visibility-Keyword Groups menu (from the upper-left '(All) Keyword Groups' drop-down).
UI / UX features
Improved Date Picker
After updating it for the Trends-Summary report and receiving very positive feedback, the improved date picker component has been extended to the rest of the UI reports. Using this new, cleaner, and more user-friendly date picker, you'll now be able to confirm the date selection in order to properly load the report data.
That’s all for February! :)
Liked this update? Please reach out if you have any feedback on this. We’d love to hear your thoughts!
P.S. Have you checked the best of AWR in 2021 already? :)
Dan Popa is an Online Marketing Strategist at Caphyon. He is passionate about both Online and Offline Marketing and he's always looking for new ways of applying the basic principles of marketing in the fast-evolving SEO field. He's always in the mood to chat about new creative ideas for campaigns, so you can find him on Twitter.
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