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Getting Started with Advanced Web Ranking

How to choose the right AWR plan for your SEO needs

This guide breaks down keywords and features by plan, including reporting options or integrations to help you make an informed decision.

written by

Larisa Rosu

When choosing the right plan for your ranking tracking needs, Advanced Web Ranking offers various plans to cater to businesses of varying sizes. The available paid plans, Pro, Agency, Enterprise, and Custom Enterprise, each offer features designed to accommodate flexible levels of tracked keywords, ranking and difficulty updates, or reporting.

The Pro plan is ideal for small businesses, freelance SEO professionals, marketing consultants, or website owners who need a reliable tracking solution with essential features like visibility, market share and ranking position monitoring, competitor insights, and dynamic reporting dashboards.

The Agency plan is better suited for mid-size businesses or in-house SEO teams that need more tracked keywords and advanced features like 1-hour on-demand updates, a Looker Studio connector, or local search volumes.

The Enterprise plan is designed for agencies and businesses that require high levels of tracked keywords, priority customer support, assistance when migrating their data from other tools, and advanced integrations like the BigQuery connector.

The Custom Enterprise plans are tailored for large-scale businesses with specific needs, offering custom billing quotes for flexible pricing, enterprise scaling to handle large datasets and teams, security audits to ensure compliance with your organization’s standards, and a dedicated account manager for personalized support and guidance.

Additionally, AWR offers a 7-day free trial that allows you to try out AWR’s core features without requiring a credit card. This is a great opportunity to explore the platform before committing to a paid plan.

Each plan is designed to meet specific tracking needs, and the differences between them primarily lie in the number of keyword units included and the advanced features available.

Each plan includes a specific number of keyword units, which can be further used to complete ranking and difficulty updates for the keywords added to the platform.

The default number of keywords that can be updated within the number of units included in each plan is calculated based on one scheduled ranking update completed per week on one search engine, single location, and device.

	Trial	Pro	Agency	Enterprise	Custom Enterprise
Price	7 days free	$99/month	$199/month	$499/month	from $700/month
Keywords Updated with rankings once a week, on one search engine.	up to 150 (tracked daily on one search engine)	7,000	14,500	35,500	From 50,000

For instance, with the Pro plan, you can update the ranking position for 7,000 keywords once a week on 1 search engine.

Changing the updating frequency and the number of tracked search engines will result in a different number (lower or higher, depending on the configuration selected) of keywords that can be updated with each plan.

Running on-demand ranking updates or performing difficulty updates will use additional units from your quota. Your account unit consumption can be accessed in the Resources section.

No matter the paid plan, all come with a 30-day money-back guarantee (within 30 days of your purchase of the first payment), and opting for an annual will save you 10%.

Below, you can find a breakdown of features for each plan.

Core Features

Feature	Trial	Pro	Agency	Enterprise	Custom Enterprise
4,000+ Search engines More than 4k search engine variations from 170 countries.	✔️	✔️	✔️	✔️	✔️
Daily, weekly, bi-weekly, monthly ranking updates Automatically update keyword ranking position according to desired frequency.	✔️	✔️	✔️	✔️	✔️
12hs and 48hs on demand ranking updates Manual updates you can trigger whenever you need your ranking positions refreshed.	✔️	✔️	✔️	✔️	✔️
1-hour ranking updates Fast manual update you can use to refresh keyword rankings in up to 60 minutes.	-	- *Unlocked with the annual subscription	✔️	✔️	✔️
Weekly & monthly scheduled difficulty updates Automatically update keyword difficulty scores every week or month.	✔️	✔️	✔️	✔️	✔️
On demand difficulty updates Manually refresh keyword difficulty scores whenever you need the latest insights.	✔️	✔️	✔️	✔️	✔️
Local search & Maps rankings Track keyword rankings with pinpoint accuracy from any region, city, or zip code.	✔️	✔️	✔️	✔️	✔️
Desktop and Mobile rankings See ranking positions by result type —organic, SERP features, and sponsored— in one place.	✔️	✔️	✔️	✔️	✔️
Organic, SERP features & sponsored rankings See ranking positions by result type - organic, SERP features, and sponsored - in one place.	✔️	✔️	✔️	✔️	✔️
YouTube, Amazon, Yahoo, Bing, Naver, Baidu rankings Support for a wide range of popular platforms and search engines, extending beyond just Google.	✔️	✔️	✔️	✔️	✔️
Forecasting Predict future performance trends based on ranking and traffic data, estimating the organic visits, conversions, and revenue once targeted positions are achieved.	1 forecast per account	1 forecast per project *Unlimited forecasts for the annual subscription	Unlimited	Unlimited	Unlimited
Keywords Search Intent Understand user intent behind keywords, categorized as informational, navigational, transactional, or commercial.	✔️	✔️	✔️	✔️	✔️
Pixel Position & Above the Fold URLs analysis Check your website’s pixel distance from the top of the SERP to see if it appears above or below the fold, helping you assess its visibility on the search results page.	✔️	✔️	✔️	✔️	✔️
CTR Trends weighted by SERP Features presence Personalized click-through rate (CTR) trends for your website, calculated based on the type and number of SERP features appearing in the search results tracked by AWR.	✔️	✔️	✔️	✔️	✔️
SERP snapshots and history Access the SERPs retrieved for your keywords in HTML format, along with historical snapshots, to gain deeper insights into ranking trends and the structure of search results over time.	✔️	✔️	✔️	✔️	✔️
Country-specific search volumes View search volume data for the country selected at the search engine level.	✔️	✔️	✔️	✔️	✔️
Local & global search volumes Access search volume data segmented by specific location or global averages across all supported regions.	-	- *Unlocked with the annual subscription	✔️	✔️	✔️
Quarterly search trends Evolution of search trends over the last three months compared to those of the previous three months.	✔️	✔️	✔️	✔️	✔️
Visibility & Click Share metrics Get insights into your website's visibility on search engine results pages and the share of clicks it captures.	✔️	✔️	✔️	✔️	✔️
Estimated visits Amount of traffic your website could receive in a month from its top 20 ranking keywords, based on their click share and search volume.	✔️	✔️	✔️	✔️	✔️
Local estimated visits Amount of traffic your website could receive in a month from its top 20 ranking keywords, using their click share and local search volume.	-	- *Unlocked with the annual subscription	✔️	✔️	✔️
Branded vs non branded estimated visits Distribution of estimated traffic between branded and non-branded keywords, providing insights into the effectiveness of your brand strategy.	✔️	✔️	✔️	✔️	✔️
Traffic cost Estimate how much you would need to spend on paid ads to achieve the same traffic as organic results. It’s calculated using the Estimated Visits and the Cost Per Click (CPC) at the country level.	✔️	✔️	✔️	✔️	✔️
Local Traffic Cost Estimate how much it would cost to achieve the same traffic via paid ads for local-targeted keywords, using Local Estimated Visits and CPCs.	-	- *Unlocked with the annual subscription	✔️	✔️	✔️
Dynamic keyword groups Group keywords automatically using filters like position, intent, or SERP features to organize them and analyze their performance more effectively.	✔️	✔️	✔️	✔️	✔️
Automatic detection and labeling of branded keywords Detect, label, and group branded keywords automatically, with options to manually refine and organize them for a more focused SEO strategy.	✔️	✔️	✔️	✔️	✔️
Automatic detection of Close Variants keywords Identify keywords that share similar search volume, search intent, and SERP relevance so you can quickly assess which keyword variations are most effective for your website.	✔️	✔️	✔️	✔️	✔️
Keyword cannibalization detection Automatically detect keywords that are competing for multiple pages on your website, helping you identify and resolve potential cannibalization issues.	✔️	✔️	✔️	✔️	✔️
Target URL tracking Monitor whether your preferred landing pages align with the URLs your keywords are ranking for in SERPs, and identify opportunities for optimization when discrepancies arise.	✔️	✔️	✔️	✔️	✔️
Title Tags automatic changes detection Track and compare the title tags defined in your page’s metadata with the title links displayed in SERPs, highlighting any changes over time.	✔️	✔️	✔️	✔️	✔️
Position trends Ascending or descending trends of keyword ranking positions over selected time intervals, helping you assess performance changes.	✔️	✔️	✔️	✔️	✔️
Ranking distribution Total count of keywords across different ranking positions (from 1 to 100 and not ranked) to measure the distribution of your keyword performance.	✔️	✔️	✔️	✔️	✔️

Competitor Analysis Features

Feature	Trial	Pro	Agency	Enterprise	Custom Enterprise
Keyword Difficulty scores Reveal how challenging it would be to rank in top 10 for a specific keyword, based on the content and link profiles of competing domains.	✔️	✔️	✔️	✔️	✔️
Market Share comparison See the percentage of search traffic your website captures compared to the top-ranking domains in your niche, helping you assess your competitive position.	✔️	✔️	✔️	✔️	✔️
Keyword Gap insights Compare your website's keyword profile with competitors to uncover exclusive keywords, shared terms, and SEO opportunities.	✔️	✔️	✔️	✔️	✔️
SERP Features spread & trends Track your website’s performance by feature type —SERP, Organic, Products, or Ads. Monitor the distribution and changes in these features over time, and understand how gains and losses impact your search visibility and estimated traffic.	✔️	✔️	✔️	✔️	✔️
Top ranking domains Access the top sites (up to 100) retrieved from the SERPs for each keyword, offering a complete view of the competitive landscape and helping you identify which websites rank highly for the same keywords you're targeting.	✔️	✔️	✔️	✔️	✔️
SERP volatility analysis The "Top Sites in Time" report tracks ranking fluctuations over time, displaying URL movements (up, down, new, or dropped) and stability (not changed) within the top 10, 15, or 20 results retrieved for each keyword.	✔️	✔️	✔️	✔️	✔️

Project Management Features

Feature	Trial	Pro	Agency	Enterprise	Custom Enterprise
Projects per account Create as many paused and scheduled projects for as many websites as you wish, with no limit other than staying within your monthly unit quota for scheduled projects.	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Search engines per project Track search visibility across unlimited search engines, locations, devices, and languages, with limits tied only to your unit quota.	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Competitors per project Add up to 50 competitors per project to monitor their rankings alongside your website.	✔️	✔️	✔️	✔️	✔️
Flexible search depth Select how many search engine pages to track, from 1, 2, 3, 5, or 10 pages deep.	✔️	✔️	✔️	✔️	✔️
Chart notes Add custom notes or view predefined annotations for algorithm updates, providing context for your SEO campaign changes.	✔️	✔️	✔️	✔️	✔️

Reporting Features

Feature	Trial	Pro	Agency	Enterprise	Custom Enterprise
Dynamic, fully customizable dashboards Build personalized dashboards to track key metrics, monitor SEO progress, and organize ranking data with a wide variety of highly customizable widgets and easy sharing for team alignment.	Predefined dashboards	Predefined dashboards *Custom dashboards unlocked with the annual subscription	✔️	✔️	✔️
Cross-projects reporting View and compare data from multiple projects in one dashboard for a unified view of your overall SEO performance.	-	- *Unlocked with the annual subscription	- *Unlocked with the annual subscription	✔️	✔️
Secure permalink sharing Easily share a project via a link with flexible access levels, including read-only or editing permissions.	1 permalink per project	1 permalink per project *10 permalinks per project with the annual subscription	10 permalinks per project	10 permalinks per project	10 permalinks per project
Scheduled reporting tasks Automate report generation and delivery, ensuring timely insights are sent directly to recipients' emails with each ranking update. Each task can be assigned to multiple projects.	5 scheduled reports per account	5 scheduled reports per account	10 scheduled reports per account	Unlimited	Unlimited
PDF, CSV, XLSX, and Google Sheets exports Easily export your data to PDF, CSV, or XLSX format, or directly save it to Google Sheets for further analysis and sharing.	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Alert notifications Stay updated on ranking changes, visibility shifts, SERP features, market share, and more with notifications via email or Slack.	✔️	✔️	✔️	✔️	✔️
White label summary reports Deliver fully branded reports to clients with your custom logo, colors, and messaging, offering a seamless experience and a professional touch.	✔️	✔️	✔️	✔️	✔️
Custom domain Provide clients access to their projects and reports through your own custom domain, ensuring full branding control over both the login experience and the AWR interface, making it feel like an in-house service.	✔️	✔️	✔️	✔️	✔️

User Management Features

Feature	Trial	Pro	Agency	Enterprise	Custom Enterprise
Multiple User Types: Admins, Team Members, and Clients Roles tailored to each user—admins, team members, or clients. Invite colleagues or clients to collaborate on shared projects, each with their own login credentials.	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Roles and Rights Management Easily manage user roles and permissions to ensure every team member or client has the appropriate level of access. This allows for secure and streamlined collaboration.	✔️	✔️	✔️	✔️	✔️
Activity Log The activity log provides a detailed overview of actions performed by each user, offering full transparency and accountability. Track updates, report downloads, and other key activities to stay informed on how your team is using AWR.	✔️	✔️	✔️	✔️	✔️

Integrations

Feature	Trial	Pro	Agency	Enterprise	Custom Enterprise
Looker Studio Connector Automatically upload AWR stats into Google Looker Studio and build comprehensive dashboards with data collected from a variety of 3rd party data providers.	-	- *Unlocked with the annual subscription	✔️	✔️	✔️
Google Search Console Have your GSC stats into AWR reports to better understand your website's appearance in SERPs.	✔️	✔️	✔️	✔️	✔️
Google Analytics Have your Analytics stats into AWR reports to better understand how organic visibility impacts your business’s goals.	✔️	✔️	✔️	✔️	✔️
Bing Webmaster Tools Correlate your website’s performance on Bing with AWR data to get a unified view of your search metrics beyond just Google.	✔️	✔️	✔️	✔️	✔️
Google Drive & Google Sheets Automatically upload AWR reports (PDF and CSV) to your Google Drive folders or directly to Google Sheets for easy storage, sharing, and further analysis.	✔️	✔️	✔️	✔️	✔️
Slack Receive report notifications and alerts directly to your preferred workspace channel	✔️	✔️	✔️	✔️	✔️
API Access Pull keyword rankings, search visibility metrics, search volume, market share, and Google Search Console data to create custom integrations and automate workflows tailored to your business needs.	-	- *Unlocked with the annual subscription	✔️	✔️	✔️
Adverity Integrate AWR stats into Adverity and have all your SEO & marketing data in one place.	-	- *Unlocked with the annual subscription	✔️	✔️	✔️
SeoTools for Excel Integrate AWR stats into Excel to create meaningful create actionable SEO reports enriched with data from various sources.	-	- *Unlocked with the annual subscription	✔️	✔️	✔️
Upload to FTP Simplify data management by automating CSV ranking exports to any FTP location. Ensure your data is always where you need it, ready for processing or sharing.	-	- *Unlocked with the annual subscription	- *Unlocked with the annual subscription	✔️	✔️
TapClicks Integrate AWR stats into your TapClicks dashboards to unify SEO performance with other marketing metrics.	-	- *Unlocked with the annual subscription	- *Unlocked with the annual subscription	✔️	✔️
Google BigQuery Store and manage your AWR ranking data at scale with Google BigQuery for deeper analysis.	-	- *Unlocked with the annual subscription	- *Unlocked with the annual subscription	✔️	✔️

Administration, Security, and Customer Support

Feature	Trial	Pro	Agency	Enterprise	Custom Enterprise
Two-Factor authentication An extra layer of protection for your account login, ensuring enhanced security.	✔️	✔️	✔️	✔️	✔️
SSL whitelabel domain Access your account and reports via a branded whitelabel subdomain, secured with an SSL certificate for safe communication.	✔️	✔️	✔️	✔️	✔️
Email support Get assistance from our expert support team to address any AWR-related inquiries or challenges.	✔️	✔️	✔️	✔️	✔️
Phone support Speak directly with our support team for personalized assistance with your account or features.	-	-	✔️	✔️	✔️
Free demo and 1-1 training Discover how AWR works through a free demo and personalized 1-on-1 training sessions with your team to help you fully leverage the platform's potential.	-	-	✔️	✔️	✔️

Key limitations for trial users

While the 7-day free trial gives you access to many features, it comes with a few limitations compared to paid plans:

Keywords: During the trial you can track up to keywords up to 150 keywords, on a daily basis and one search engine.
Forecasting restrictions: During the trial, you can generate only one forecast per account, while paid plans allow unlimited forecasts.
Limited search volume insights: Local & global search volumes and local estimated visits are not available.
Fewer reporting options: Only one permalink per project can be shared, and cross-project reporting is locked.
Fewer scheduled reports: You can generate up to 5 scheduled PDF reports, while paid plans offer more flexibility.
No 1-hour updates: Unlike the Agency, Enterprise, and Custom Enterprise plans, trial users can’t refresh rankings within 60 minutes.
No API or premium integrations: Trial users do not have access to API and premium integrations such as the Looker Studio Connector or BigQuery.

Conclusion

AWR offers flexible plans tailored to different business sizes and needs, from freelancers and small businesses to large enterprises. Whether you need essential SEO tracking or advanced reporting and integrations, AWR has a plan for you.

If you're just starting, the free trial is a great way to explore the platform and find the best plan for your needs.

Core Features

Competitor Analysis Features

Project Management Features

Reporting Features

User Management Features

Integrations

Administration, Security, and Customer Support

Key limitations for trial users

Conclusion

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Advice and answers from the Advanced Web Ranking Team

Search for articles

Search for articles

Search for articles

How to choose the right AWR plan for your SEO needs

Core Features

Competitor Analysis Features

Project Management Features

Reporting Features

User Management Features

Integrations

Administration, Security, and Customer Support

Key limitations for trial users

Conclusion

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