Brand Intelligence
See how AI understands your brand
Discover the topics AI engines associate with your brand, the competing brands that share that space, and the citations shaping those answers.
ChatGPT
Claude
Gemini
Perplexity
The big picture
Perception, not ranking
Brand Intelligence maps how AI engines perceive your brand: the topics they link to you, the brands they place beside you, and the sources they draw on.
It’s the wider view you can’t track — not where you rank, but how you’re understood. To measure your presence in AI answers over time, that lives in AI Search, AWR’s dedicated AI search tracking.
Brands report
Discover who shares your brand’s space
Start from your tracked brand. AWR suggests the topics AI engines link to you, or add your own — then see which brands show up alongside you for each one.
Suggested or your own topics
Begin with the topics AI already links to your brand, or add your own to probe a specific space.
Catch emerging competitors early
See which brands AI engines place beside you for each topic — surfacing up-and-comers targeting your space before they show up anywhere else.
Narrow by location and language
Focus the picture on a specific market and language to see how perception shifts by region.
Citations report
See where AI learns about your brand
Every association an AI engine makes rests on sources. The Citations report shows the domains and pages AI draws from when it describes your brand.
See what AI cites
Surface the exact sources shaping how each AI engine talks about you.
Understand what shapes AI’s view
See which domains carry the most weight in how AI describes you, so you know where its perception comes from.
Topics report
Explore the topics AI links to you
See the full topic space AI engines connect to your brand, ranked by association strength, and decide where to build next.
Know what you’re known for
See which topics AI engines genuinely associate with you — and how strongly.
Find adjacent topics
Spot themes you could own but aren’t yet linked to, and the intent behind them.
Prioritize with confidence
Turn the topic map into a content and PR plan grounded in what AI references.
Why Brand Intelligence
The big picture AI search can’t track
AWR’s AI Search report already tracks the granular signals — which sources AI cites in the answers people read, and who gets mentioned. Brand Intelligence is the complement: the wider view of how AI engines perceive your brand across topics and competitors. Tracking tells you what happened in an answer; this tells you how you’re understood.
Perception, not position
Map how AI understands your brand, beyond any single answer.
Map real competitors
Discover the brands AI engines place beside you.
Complements AI Search
Pairs the big picture with granular AI search tracking.
Four AI engines, one view
ChatGPT, Claude, Gemini, and Perplexity together.
★★★★★
“AWR gives me the granularity and flexibility I need to understand how the brands I track show up, now across AI answers too, not just search results.”
Aleyda Solis
Founder, Orainti
Common questions
Frequently asked questions
Read How Brand Intelligence works, or our guide to measuring brand presence in AI search.
What is Brand Intelligence?
Brand Intelligence is a discovery feature in AWR that shows how AI engines represent your brand: the topics they associate with you, the competing brands in that space, and the citations behind those associations. It covers ChatGPT, Claude, Gemini, and Perplexity.
How is this different from AI Search?
Brand Intelligence is for discovery — mapping how AI engines perceive your brand across topics and competitors. AI Search is for tracking — monitoring the granular signals (which sources AI cites, who gets mentioned) in AI answers over time. They’re complementary: use Brand Intelligence for the big picture of perception, AI Search to track what happens in the answers themselves.
Does Brand Intelligence track my rankings in AI?
No. It’s a discovery and competitive-intelligence tool that maps how AI engines perceive your brand. For ongoing tracking of your presence in AI answers, use the AI Search report.
Which reports are included?
Three: Brands (competitors sharing your space), Citations (sources behind the answers), and Topics (themes AI links to your brand).
Which AI engines does it cover?
ChatGPT, Claude, Gemini, and Perplexity, with new AI engines added as they gain adoption.
Do I need keywords to start?
No. You start from your brand — Brand Intelligence surfaces the topics and brands from there.
See your brand through the eyes of AI
Start with your brand. Discover the topics, competitors, and sources shaping how AI answers.