Besides the arrival of autumn, the first fallen leaves announce the GA4 integration in Advanced Web Ranking, permalink enhancements, as well as some pretty neat UI/UX improvements.
So let’s get right into it – use the sidebar on the right to jump to a particular update.
Google Analytics 4 Integration
As you might already know, starting from July 1, 2023, Google Universal Analytics will be discontinued and replaced with Google Analytics 4. So, we thought to do our homework in time and make GA4 integration available in Advanced Web Ranking already.
Although GA4 is still in beta version, metrics such as Visits (split by channel source - Direct, Organic, Social, etc.), Revenue, Page Views, Bounce Rate, Conversion Rate, or Goal conversion have just been made available in AWR.
Permalinks were turned into an enhanced reporting system, making it easier to share ranking data with your clients, colleagues, you name it. The nice thing about it is that you now have the option to give read-only access to the data you’re sharing, so let’s have a more detailed look at what’s new to the share link functionality.
Viewer Interaction Options
You can now choose how your clients or other users interact with permalinks, between 'View Only' mode (where users can only change the dates in the report they are given access to) and 'Interactive' mode (where those accessing the permalink can change inputs, table preferences, export data, etc.).
The permalinks can now be used as a friendly reporting system. The 'Notify by email' option will generate a performance summary email, reminding the recipient that a new update is available.
User Interface / User Experience Upgrades
You'll also notice some UI/UX improvements right away, starting with the new modal packed with options and finishing with the entire adding/edit permalink flow.
A series of UI/UX enhancements were made, to make your AWR experience even more pleasant:
tooltips on hover were added for each metric, in the table header for better report comprehension.
KPI dismissal options were added to all reports where KPIs / charts are available so you can focus on what’s really important to your analysis.
the values and changes for metrics were aligned vertically, as well as the expand arrow icons for each table row and their containers, making them easier to follow.
ATF to Pixel
The 'ATF Display' filter in the Comparison and Visibility UI reports has been renamed to 'Pixel Position' and it now offers more precise options.
Besides the existing predefined filters (Above the fold, Below the fold & Out of display), you can now set a pixels threshold where to look for keyword opportunities, using the newly added 'From' and 'To' fields.
This comes in handy when looking, for example, for keywords that rank just above the fold, but in the upper side of the 'Below the fold' area, and improving their rankings by just a bit translates into an important amount of new traffic.
And that’s pretty much it for September! 🙂
Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our changelog.
And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!
Dan Popa is an Online Marketing Strategist at Caphyon. He is passionate about both Online and Offline Marketing and he's always looking for new ways of applying the basic principles of marketing in the fast-evolving SEO field. He's always in the mood to chat about new creative ideas for campaigns, so you can find him on Twitter.
stay in the loop