Spring's last month brings some pretty new updates to Advanced Web Ranking. We have AI brand insights, overlapping keyword analysis, refined data filtering options, and more.
So let’s get right into it – use the sidebar on the right to jump to a particular update.
AI Brand Visibility
AI Brand Visibility will help you uncover how your brand is represented in AI-powered search results. This report uses 4 of the most popular LLMs (Chat GPT, Perplexity, Claude & Gemini) to analyze and display brand–entity associations from AI-generated search results. You’ll get fresh insights and their evolution on:
- Topics most commonly associated with your brand
- Competing brands related to these topics
- The way LLMs perceive your brand
- Sentiment and brand positioning among competitors
- Market share and visibility in AI-driven search landscapes
This information is structured in 2 reports:
- Topics View – See what topics are the most relevant for your monitored brand
- Brands View – Discover which competing brands dominate visibility across these topics
The AI Brand Visibility updates can be scheduled on a daily, weekly, biweekly, and monthly basis or can be run on demand. These settings, as well as the number of competitors tracked, influence the number of resources consumed.
'Common keywords' KPI
The 'Common keywords' KPI in the Keyword Gap report will display a matrix with all the domains on both axes. When clicking on any number in this matrix, the common keywords will be displayed in the table below.
New Keyword Groups Filtering Options
Managing your keyword groups just got a revamp in the Ranking-Keywords view!
You can now choose to view a combined list of keywords from selected groups (Sum) or only the keywords shared across them (Common). To do this, use the All keywords drop-down, select your desired groups, and use one of the Sum or Common options.
Dashboards Widget Upgrade
The [GSC] Search Performance Trend widget just got upgraded!
You'll now get an overview and evolution of your keywords by easily comparing Google Search Console performance metrics over different time frames (year-over-year, month-over-month, etc.). To do this, use the Dashboards - [GSC] Search Performance Trend widget.
And that’s pretty much it for May! :)
Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our Product Updates collection.
And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!
P.S. Make sure to check out the ‘How-to’ series to find out how to get the most out of AWR.
Article by
Dan Popa
Dan Popa is an Online Marketing Strategist at Caphyon. He is passionate about both Online and Offline Marketing and he's always looking for new ways of applying the basic principles of marketing in the fast-evolving SEO field. He's always in the mood to chat about new creative ideas for campaigns, so you can find him on Twitter.
stay in the loop