The Easter Bunny brought some pretty exciting features to Advanced Web Ranking. We're introducing a revamped SERP Volatility report, the brand-new Keyword Changes report, more flexible user access rights, the Perplexity AI search engine, and more.
So let’s get right into it – use the sidebar on the right to jump to a particular update.
SERP Volatility
Formerly known as the Top Sites in Time report, its core utility has been kept, making it an even more powerful tool in your SERP analysis arsenal with these newly added options:
- SERP URL Changes. Easily detect major ranking shifts and filter URLs based on whether they improved, declined, remained stable, appeared, or dropped from the search results.
- Volatility Trend. Get a clear view of how stable or dynamic a keyword's SERP has been over time.
- Search Intent Changes. Gain insights into how shifts in search intent are affecting your rankings.
- Domain URLs in Time. Track the consistency and volatility of your domain and competitors’ ranking URLs.
Keyword Changes
This newly added report will help to:
Prioritize your SEO efforts by instantly identifying the keywords with the highest volatility.
Correlate the YoY or MoM ranking shifts with the search performance metrics.
Evaluate the potential traffic impact of those ranking shifts.
Custom Permissions for Users
The Users section just got a fresh design to streamline your SEO process further and offers advanced customization of permissions for your team and clients. You can easily enable or disable access for each user across four categories: Project Management, Features Access, Billing & Account Resources, and Team Permissions.
Perplexity AI Search Engine
Perplexity AI is now available as a new search engine option for the US market. The results retrieved by AWR are Perplexity's cited URLs in Sources. The resources consumed for tracking these rankings are the same as those of any other search engine, meaning it is treated as a search engine unit in AWR.
'Groups' and 'All SERP Features' Columns in Looker Studio
Gain deeper insights into your keyword performance in Looker Studio* with the newly added Groups and All SERP Features columns.
These columns are available for the Keyword Ranking Date Comparison and Keyword Ranking Evolution In Time report types.
*Looker Studio integrations are available for all types of Yearly plans and, for monthly subscriptions, starting with Agency and higher.
And that’s pretty much it for April! :)
Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our Product Updates collection.
And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!
P.S. Make sure to check out the ‘How-to’ series to find out how to get the most out of AWR.
Article by
Dan Popa
Dan Popa is an Online Marketing Strategist at Caphyon. He is passionate about both Online and Offline Marketing and he's always looking for new ways of applying the basic principles of marketing in the fast-evolving SEO field. He's always in the mood to chat about new creative ideas for campaigns, so you can find him on Twitter.
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