What’s New at Advanced Web Ranking? (October & November 2025)
During the last couple of months, we've been busy expanding Google AI and Perplexity tracking on new markets, introducing the AI keyword performance report, and more.
So let’s get right into it – use the sidebar on the right to jump to a particular update.
AI Keyword Performance Report
The newly added report helps you understand how your brand appears, performs, and competes inside AI-generated results: Google AIO, Google Universal & AI Mode.
Here's a glimpse of the newly added metrics you can track:
- AI Visibility: Your share of potential exposure, calculated by weighting brand mentions and citations.
- AI Brand Mentions: References to your brand within the AI-generated response, including linked sources and unlinked plain text mentions.
- AI Traffic Potential: Estimated monthly website visits your brand could receive from AI results, based on Google search volume and weighted citations.
- AI Citations: A list of the source URLs that the LLMs used to generate the AI response.
- Brand Share of Voice: A competitive metric comparing your brand's overall AI footprint against your tracked competitors.
Perplexity New Markets
Perplexity is now available in seven new countries: the Netherlands, Australia, Switzerland, Spain, Canada, Brazil, and Portugal.
Gain new insights into your rankings on these newly added markets by adding them as dedicated search engines in Advanced Web Ranking.
Google AI Tracking Expansion in New Countries
Tracking your visibility in Google’s AI Mode and AI Overviews has been extended across 170+ countries.
Big Query Improvements
Two new additions are ready for the Big Query connector*: you'll be able to choose the location and the different regions where data is stored, as well as to include your competitors in the visibility exports.
*Big Query connector is available starting with Enterprise monthly plans and all our yearly subscriptions
And that’s pretty much it for October & November! 🙂
Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our Product Updates collection.
And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!
P.S. Make sure to check out the ‘How-to’ series to find out how to get the most out of AWR.
Article by
Dan Popa
Dan Popa is an Online Marketing Strategist at Caphyon. He is passionate about both Online and Offline Marketing and he's always looking for new ways of applying the basic principles of marketing in the fast-evolving SEO field. He's always in the mood to chat about new creative ideas for campaigns, so you can find him on Twitter.
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