The last month of summer is all about AI: from AI brand mentions tracking, to new Perplexity markets and Google AI mode available for US mobile queries.
So let’s get right into it – use the sidebar on the right to jump to a particular update.
AI Brand Mentions Tracking
AI brand mentions tracking helps you discover how your brand is referenced in AI search results, specifically in Google Universal, Google Search + AIO, and Google AI Mode search engines. This includes:
Plain text mentions (your brand name appears directly in the AI-generated text).
Inline links (a link to your site is included within the snippet).
Citation URLs (your website is cited as a source for the information).
You can use AI brand mentions to track both your own brand and your competitors. To get the most complete data, including plain text mentions, you'll need to add a Brand reference as a website alias. If you skip this step, the tool will only track link mentions (no plain text).
The data is also deduplicated and normalized to ensure you're seeing accurate, not inflated, values.
To see it in action, head to the Keyword Ranking view, access the Table Settings button, check the AI Brand Mentions option, and hit Apply changes.
Google AI Mode Mobile US
Google AI Mode is now available for mobile searches in the US. Just like the desktop version, you can now expand your analysis by adding it as a dedicated search engine in Advanced Web Ranking.
Reminder: AI Mode cannot be combined with other search engines. Therefore, to keep your tracking data clean and prevent it from being overwritten, we highly suggest you create a separate project for it.
Perplexity New Markets
You'll now be able to expand your Perplexity tracking beyond the US market in five new countries: the United Kingdom, Germany, France, Italy, and Japan.
And that’s pretty much it for August! 😊
Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our Product Updates collection.
And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!
P.S. Make sure to check out the ‘How-to’ series to find out how to get the most out of AWR.
Article by
Dan Popa
Dan Popa is an Online Marketing Strategist at Caphyon. He is passionate about both Online and Offline Marketing and he's always looking for new ways of applying the basic principles of marketing in the fast-evolving SEO field. He's always in the mood to chat about new creative ideas for campaigns, so you can find him on Twitter.
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