Summer's gone and we thought to lift your spirit up by making the Keyword Difficulty tool, well ... less difficult :)
In addition to a bunch of quality of life improvements, we added new metrics & KPIs to streamline your SEO process further more.
The Market Share view also got upgraded, so let’s get right into it – use the sidebar on the right to jump to a particular update.
Keyword Difficulty Improvements
- A friendlier filtering option has been added, allowing you to focus your SEO efforts on the next set of keywords based on their difficulty: Easy, Pretty Easy, Doable, Tough One, Painful and Impossible.
- In the 'Keywords' view you can now see the CPC values for each of your keywords as a table column. In addition to this, two new KPIs are available in this view: 'Click Share' (which shows you the estimated percentage of clicks that your website may receive from organic search, based on its Top 20 keyword positions and displayed as a trend across the last 7 project updates completed) and 'Keywords Distribution' (which presents the number of keywords corresponding to each level of difficulty in the Easy-Impossible newly added scale).
- The 'SERP Difficulty' view was renamed 'SERP Overview' and upgraded with the Backlinks table column (displaying the total number of external links each URL has) and an extensive KPIs widget. This new widget will show you the 'Cost per Click', 'Search Intent', and 'Estimated Visits' metrics, as well as the SERP features 'Click Share' curve for each of your selected keywords.
Market Share Upgrade
The Market Share view has just been enhanced with a new option to enjoy a more granular view of the data at URL level. You’ll now see a number next to each domain representing the total count of URLs. When expanding the domains, you’ll get details about each URL such as Market Share, Keywords, and Total Search volume.
And that’s pretty much it for August! 🙂
Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our changelog.
And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!
Dan Popa is an Online Marketing Strategist at Caphyon. He is passionate about both Online and Offline Marketing and he's always looking for new ways of applying the basic principles of marketing in the fast-evolving SEO field. He's always in the mood to chat about new creative ideas for campaigns, so you can find him on Twitter.
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