Sam Underwood
Sam Underwood, a digital marketing expert with proficiencies in SEO, data analysis, site speed, CRO/UX and content strategy. Sam has experience working on enterprise search strategies for some of the UK's largest brands such as AO, Reiss & Compare The Market.
SEO Techniques
Sam Underwood helps you uncover the top SEO techniques you'll need to know for your SEO strategy, all the way from basics to advanced.
SEO Analytics
In this article, Sam Underwood talks about how SEO Analytics works, how to choose your KPIs, and what tools to use for data collection and reporting.
Technical SEO
Technical SEO forms the foundation of organic performance. Explore the key concepts for optimizing the technical components of your website.
Amazon SEO
In this complete guide to Amazon SEO, you can discover how to boost your Amazon product rankings, increase sales, and measure the results.
Ecommerce SEO
A complete eCommerce SEO guide that helps you grow the search traffic of your online shop. It includes tips on keyword research, on-page & technical SEO.
Core Web Vitals
Dive into the fundamentals of Core Web Vitals, how to improve your website's score, and nifty tools to help you measure and monitor your performance.
Local SEO
This guide shows how you can improve your local SEO to drive more foot traffic to your brick-and-mortar business and compete with larger enterprises.
Semantic Search
This guide explains what Semantic Search is and how you can integrate it into your SEO strategy step by step, for better results.
YouTube SEO
This guide shows how you can make YouTube work for you and drive more traffic to your videos.
International SEO
Dive deep into what international SEO is, how to use it to get ahead of the competition, and how you can build it into your strategy step by step.
Mobile SEO
Ins and outs of mobile SEO, how SEO has changed with the influx of mobile searches, UX considerations, and the elements of a mobile-focused SEO strategy.
SEO Dashboard
Learn how to create an SEO dashboard to get instant insights and save time with client reporting. Free template included.
SEO Report
Impress clients and management with your SEO Reports by following this guide and using the included FREE template for your monthly SEO reports.
SEO Strategy
An SEO strategy is the planning and implementation of activities that will boost your search traffic. This guide shows how to start building yours today.
Rich Snippets
This guide shows how to use Rich Snippets to increase your CTR and make your listing stand out in SERPs.
Featured Snippets
This guide shows how featured snippets impact organic listings, a few examples of featured snippets, and how to implement a featured snippets strategy.
Long Tail Keywords
Discover what long-tail keywords are, how to find them, and how to use them to improve your CTR and conversion rates.