Ian Lurie is the founder and CEO of Portent Inc., an Internet marketing agency founded in 1995 that provides digital marketing services, including search, social, and analytics. He recently co-published the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics.
It Starts With Key Performance Indicators
A KPI is the ultimate goal of a business. It’s the one critical number the business must attain to be successful. KPIs absolutely dominate strategy.
Apr 17, 2014