Advice and answers from the Advanced Web Ranking Team
AWR MCP Server Use Cases: 15 prompts for SEOs & digital marketers
Explore 15 practical MCP prompts for Advanced Web Ranking, from basic SEO performance checks to deeper analysis using real-time AWR data.
The Advanced Web Ranking MCP Server allows AI agents to securely connect to the AWR API and enhance their responses with livedata from your tracked projects. By linking AI assistants directly to your AWR account, you can analyze rankings, spot trends, and generate actionable insights for SEO and AI Search visibility more quickly and accurately.
Below are 15 practical prompts for SEOs and digital marketers, covering everything from basic performance checks to more insightful, in-depth analysis.
LEVEL ONE: Simple prompts to get started
Project Management - Check overall project health and performance trends
Show me a summary of all my tracked projects and how they're performing this month. Include visibility trends, ranking changes, and highlight any projects that need immediate attention.
Rankings - Identify your biggest ranking wins and losses
What are my top 10 keywords that improved the most compared to the previous update? Also show me which keywords dropped significantly so I can investigate what happened.
Competitor Analysis - Compare your visibility against competitors
How does my SEO visibility compare to my competitors? Show me who's leading in market share and which competitor represents the biggest threat to my rankings.
Landing Pages - Discover which pages drive the most organic traffic
List my top 15 landing pages by estimated visits. Show me which pages rank for the most keywords and their visibility scores. Include traffic potential estimates.
AI Search - Track your presence in AI-generated answers
What's my AI visibility across ChatGPT, Perplexity, and Google AI Overviews? How many times has my brand been cited in AI responses this month? Compare with previous period.
LEVEL TWO: Intermediate, decision-making & opportunity analysis
Keyword Research - Find low-difficulty keywords with high traffic potential
Show me keywords with low to medium difficulty scores (under 40) that have high search volume and where I'm currently ranking between positions 11-30. These are my quick-win opportunities. Sort by traffic potential.
Visibility - Analyze keyword group performance to prioritize efforts
Compare visibility and click share across all my keyword groups. Which groups are performing best? Which ones are underperforming and need more content or optimization work? Show me brand vs. non-brand performance.
Competitor Analysis - Discover where competitors outrank you
For competitor example.com, show me all keywords where they rank in the top 10 but I'm ranking below position 20. Include their ranking position, my position, search volume, and difficulty scores. These are my competitive gap opportunities.
Performance - Evaluate cross-search engine performance
Compare my keyword rankings across Google US, Google UK, and Bing. Show me where I perform significantly better on one search engine versus another, and identify opportunities to optimize for underperforming engines.
Rankings - Identify ranking distribution patterns
How are my rankings distributed across positions? How many keywords are in top 3, top 10, top 20, etc.? Compare this to my main competitors and show me where there's the biggest gap. Include movement trends.
LEVEL THREE: Advanced, resource-intensive prompts
Competitor Analysis - Comprehensive competitive SERP analysis
Analyze the top 20 keywords in my product category keyword group. For each keyword, show me the SERP difficulty breakdown: who ranks in top 10, their domain/URL difficulty scores, content scores, and backlink metrics. Create a prioritization matrix showing which keywords I should target based on difficulty vs. opportunity. Identify content gaps and ranking patterns.
Overall Strategy - Multi-project portfolio performance audit
Analyze all my projects over the last quarter. Show me which projects are growing, declining, or stagnating. Calculate the overall visibility growth rate, estimate total organic traffic across all properties, and provide strategic recommendations for resource allocation. Identify which projects need urgent attention vs. which ones are performing well. Include trend comparisons.
AI Search - AI search visibility strategy development
Provide a comprehensive overview of my AI search performance across ChatGPT, Perplexity, and Google AI. For each AI engine, analyze: citation frequency, brand mentions, citation rank position, and competitor citations. Identify keywords where competitors are being cited but I'm not. Build an action plan to improve AI visibility. Include examples of successful competitor citations.
Landing Pages - Landing page optimization roadmap
Analyze all landing pages ranking for 5+ keywords. For each page, show: current keywords, average position, click share, estimated traffic, and underperforming keywords (ranking 11-50). Identify pages with the highest optimization potential. Create a prioritized list of pages to optimize based on traffic opportunity. Include suggested target keywords for each page.
Overall Strategy - Strategic SEO recommendations report
You're an SEO expert. Analyze my complete AWR data: rankings, visibility, competitors, keyword difficulty, landing pages, and AI search performance. Provide data-driven strategic recommendations to increase organic traffic by 30% in the next quarter. Prioritize quick wins, medium-term opportunities, and long-term strategic initiatives. Include specific keywords, competitors to monitor, content gaps, and technical considerations. Make this actionable.
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