We've looked at how different types of search results influence users behaviour, what role does user intent play in determining the distribution of clicks between search results and much more.
BONUS: To perform your own CTR research, you will also get access to the complete data set behind this study.
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Nowadays Google is mixing the SERPs with dozens of distracting elements like images, video, news, carousels, entities and so on - reasons why, in 2014, it is close to impossible to predict what will catch the reader's eye on a search results page.
This study is based on the analysis of 465 thousand keywords across 5 thousand websites, for the month of July, 2014, and delivers insights into the users CTR behaviour in organic search.
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