The impact of blended search results on organic CTR in 2014
Nowadays Google is mixing the SERPs with dozens of distracting elements like images, video, news, carousels, entities and so on - reasons why, in 2014, it is close to impossible to predict what will catch the reader's eye on a search results page.
What percentage of Google traffic will your website receive from each position?
This study is based on the analysis of 465 thousand keywords across 5 thousand websites, for the month of July, 2014, and delivers insights into the users CTR behaviour in organic search
We've looked at how different types of search results influence users behaviour, what role does user intent play in determining the distribution of clicks between search results and much more.
Download your free copy of Google Organic CTR study 2014!
BONUS: To perform your own CTR research, you will also get access to the complete data set behind this study.