International US
 
Exact Average
 


  • This chart shows the organic click-through rates for searches coming from 964,307 keywords for 21,385 websites.
  • You can compare the CTR for searches coming from desktop devices (web) versus mobile devices.

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  • This chart shows the organic click-through rates for branded versus unbranded searches.
  • The CTR was calculated for data coming from 964,307 keywords and 21,385 websites.
  • A branded search is defined as having a keyword that is contained in the domain name.


  • This chart shows the organic click-through rates for searches that have a certain intent versus searches that do not.
  • The CTR was calculated for data coming from 964,307 keywords and 21,385 websites.
  • A commercial intent is defined as having the following words in the keyword: buy, purchase, cheap, pricing, etc.
  • An informational intent is defined as having the following words in the keyword: what, when, where, how, restaurant, hotel, flight, news, etc.
  • A location intent is defined as having the following words in the keyword: near, nearby, from, directions, airport, route, maps, etc.
  • The specific intent line sums up the keywords with all three intents described above.


  • This chart shows the organic click-through rates for searches that have a certain amount of words in the query.
  • The CTR was calculated for data coming from 964,307 keywords and 21,385 websites.


  • This chart shows the categories click-through rates.
  • The CTR was calculated for data coming from 964,307 keywords and 21,385 websites.