Google Organic CTR History


International US
 
Exact Average
 



  • This chart shows the organic click-through rates for searches coming from 1,453,679 keywords for 37,351 websites.
  • You can compare the CTR for searches coming from desktop devices (web) versus mobile devices.


  • This chart shows the organic click-through rates for searches that contain Ads versus searches that do not contain Ads.
  • The CTR was calculated for data coming from 1,453,679 keywords and 37,351 websites.
  • You can also see how the CTR is affected for searches that contain only Top Ads, Right side Ads or Bottom Ads.
  • 1 Top Ad means that there was just one ad listing above the organic search results.
  • 3 Top Ads means that there were 3 ad listings above the organic search results.


  • This chart shows the organic click-through rates for branded versus unbranded searches.
  • The CTR was calculated for data coming from 1,453,679 keywords and 37,351 websites.
  • A branded search is defined as having a keyword that is contained in the domain name.


  • This chart shows the organic click-through rates for searches that have a certain intent versus searches that do not.
  • The CTR was calculated for data coming from 1,453,679 keywords and 37,351 websites.
  • A commercial intent is defined as having the following words in the keyword: buy, purchase, cheap, pricing, etc.
  • An informational intent is defined as having the following words in the keyword: what, when, where, how, restaurant, hotel, flight, news, etc.
  • A location intent is defined as having the following words in the keyword: near, nearby, from, directions, airport, route, maps, etc.
  • The specific intent line sums up the keywords with all three intents described above.


  • This chart shows the organic click-through rates for searches that have a certain amount of words in the query.
  • The CTR was calculated for data coming from 1,453,679 keywords and 37,351 websites.


  • This chart shows the categories click-through rates.
  • The CTR was calculated for data coming from 1,453,679 keywords and 37,351 websites.


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