business type
B2B
industry
Digital Marketing
employees
5k - 10k
headquarters
London, UK
Challenges
Desktop Software
The legacy desktop version of AWR, while powerful, became limited in terms of accessibility, requiring constant manual updates, local installation, and resource-heavy operation. Users needed more flexibility to access data from multiple devices without the burden of managing software updates.
Scalability Issues
With growing data needs and expanding SEO projects, the desktop software struggled to handle large-scale tracking and reporting. Users found it increasingly difficult to manage and process large volumes of keyword ranking data efficiently.
Collaboration and Team Accessibility
The desktop version did not facilitate seamless collaboration across teams. Sharing data between team members and clients required manual exports and data-sharing processes, slowing productivity and decision-making.
Limited Real-Time Data
Desktop-based software often faced delays in delivering fresh, real-time SEO data, hindering agile decision-making and prompt reporting for clients. The need for timely and up-to-date insights became critical in fast-paced SEO environments.
Solutions
Seamless Cloud Transition
AWR shifted from desktop to cloud, offering a web-based solution that allows users to access their ranking data from any device, at any time. No more manual installations or updates - everything is automated, enhancing the user experience and saving time.
Scalable, High-Performance SEO Tracking
Advanced Web Ranking Cloud handles large volumes of data effortlessly, providing iProspect robust tracking and analysis tools. It caters to enterprise-level SEO needs with the ability to track millions of keywords, supporting the growth of SEO campaigns without performance bottlenecks.
Enhanced Collaboration & Reporting
iProspect's teams can now collaborate easily within the cloud environment, with shared access to data and real-time reporting features. AWR Cloud integrates with various third-party tools, making collaboration with clients and internal teams much more streamlined.
Real-Time Data for Informed Decision-Making
The cloud platform provides real-time ranking data and insights, allowing iProspect to make agile decisions based on current information. This results in faster reactions to market changes and improved campaign performance.
We were long time customers of AWR’s desktop version. In time, our needs evolved and we needed to move over to a more efficient and functionally robust platform that also made it easy to share rankings with clients. AWR Cloud met our quality demands.
Julien Beaulieu
Earned Media Team Lead
Team
Bogdan Muntean
Larisa Rosu
Robert Dinu
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