Here’s the plain spoken truth of online rank tracking: It’s hard to get new keyword rankings when you need them. And it’s even harder if you have to wait a whole week to see how your website evolved in the search. But the fact is that you need fresh rankings to make decisions and keep your clients happy.
In this article, I will show you how to use the AWR Cloud to get fresh keyword rankings on-demand, in less than 24 hours.
Here’s how it works
Keyword rankings change a lot faster than they used to. If your client’s site moves down 5 positions, you need to be the first to know when it happened. So, let’s see together how to get online rankings on demand in 5 easy steps:
1. Add your website and keywords to the AWR Cloud
Once you sign up for the new AWR Cloud version, you can add your website and the targeted keywords manually, by clicking on the “Add website” button in the projects dashboard, or you can import from a CSV file with the new “Import from Authority Labs” feature available in the Data -> Import menu.
When you manage a large number of keywords, it’s best to also use the new keyword groups in order to tag your terms according to relevant criteria. To do this, navigate to the Settings -> Keywords menu and select the keywords you want to group. Then click on the “Manage” button and assign the selected terms to a new group.
You will further be able to use the keyword groups in the ranking reports in order to filter your data accordingly.
2. Start the keyword rankings update
Now that everything is setup on the AWR Cloud, fresh rankings are just a few clicks away. Simply navigate to the projects dashboard and choose the new “Update now” to start the on-demand rankings update. This will open a new dialog, where you can choose your update preferences:
Here, choose the Fast option and let AWR Cloud do all the hard work for you.
3. See the newly gathered data in beautiful reports
Once the fresh data is gathered, you will be able to see your keyword positions in the Rankings menu, with comprehensive, interactive reports that allow you to:
- compare your keyword rankings side-by-side on different search engines, in the Website Overview:
- compare your ranking positions to the search volumes and cost per click values for the keywords that matter most, in the Keyword Ranking view:
- learn who your competitors are for each keyword, in the new Website Ranking – Top Sites view:
The new AWR Cloud version has a neat new feature that allows you to see how the actual ranking results looked like when we fetched them from the search engine. This allows you to see the differences between personalized and non-personalized results and whether you need to use a local search engine to get the correct results.
To get all this info, just click on the “SERPs” button in the Website Ranking view.
4. Show your progress to clients
Now it’s time to show your business results and prove your worth to your client! This is very easy to do with the new AWR Cloud version. Just choose the ranking report view you like and click on the “HTML” or “PDF” reporting button, to generate the file in the format you are interested in.
Let’s choose PDF for this example:
This will open a new dialog where you can choose if you want to send the report notification to an existing AWR Cloud user, or to a new client:
Then click on “Send”, and the client will receive an email notification with a link to the PDF report you requested. Once she receives the report notification, the client can easily click on the link and see her report, without having to sign in on the cloud.
If you want to send this report on a weekly or monthly basis, you can easily create a report template from the Reports -> Templates menu and the AWR Cloud will send the report automatically, according to the preferences you have selected.
5. “Wow” your clients with branded reports
Take SEO reporting one step further and make the AWR Cloud look like it’s your own reporting software.
How? Very easy :). By enabling the whitelabel mode from your “Profile settings” page, you can invite your client to join the cloud. Turning the AWR Cloud into a re-branded reporting service will allow you to send all email notifications from your own email address and display your own domain name and company logo in the reports that the client receives.
That’s about it! I hope you have enjoyed reading this article.
Take advantage of the free 30 days trial of AWR Cloud and explore all the new features and tools. I look forward to reading your thoughts in the comments section below.