How to Use Google’s Tag Manager on Accelerated Mobile Pages

Isn’t it great when things come together? Google’s Tag Manager (aka GTM) was launched in 2012. It allows marketers and business owners to collect measuring and marketing data for their websites and apps without having to go through a web developer. You work with the GTM instead of tweaking the code directly on a website. … Continue reading "How to Use Google’s Tag Manager on Accelerated Mobile Pages"

Google Adwords: 100% Increase in Number of Conversions for a Local Company

Wasting $1,000 per Month Might not be much (for some), but Wasting 50% of Budget Is. This is the success story of a local home window repair company that was wasting half of their budget (about $1,000 per month) on PPC with Google Adwords because of an awfully setup campaign. I started working on the … Continue reading "Google Adwords: 100% Increase in Number of Conversions for a Local Company"

Google Analytics Tips for Ecommerce

The stakes are high. Really high. Global retail ecommerce was worth $1.55 trillion USD in 2015 (that’s trillion with a “T”), and it’s predicted to top $4 trillion by 2020. By comparison, it brought in “only” $342.96 billion in the United States last year. Amazon held the top spot with $79.3 billion in annual sales, followed … Continue reading "Google Analytics Tips for Ecommerce"

What Google’s new Pixel Smartphone Will do for Mobile SEO

If you haven’t been paying attention to Google’s new Pixel smartphone, you should certainly take notice. It may be reshaping SEO with a few key features such as Google Assistant and Voice Search Optimization. The Pixel smartphone by Google is also doing rather well in the market. After the Pixel’s first week, its market share … Continue reading "What Google’s new Pixel Smartphone Will do for Mobile SEO"

Social Media Trends You Should Keep An Eye On In 2017

Currently, over 2.5 billion people worldwide are actively using social media and this number is increasing, at the rate of 9% per year. Their battle for our attention has grown ever fiercer, as the amount of money and resources social networks have spent has risen to a whopping $10.9 billion. This is a little over … Continue reading "Social Media Trends You Should Keep An Eye On In 2017"

Google’s Mobile First Index: What It Means for the Future of SEO

Searches on mobile devices grow higher every year. In 2015, there were more searches on mobile than on desktop – a first for the industry, and a sign of the booming mobile user base. Shifts such as these result in big changes from Google, and nothing feels the effects more than the world of SEO. … Continue reading "Google’s Mobile First Index: What It Means for the Future of SEO"

Build an Effective Reputation Management Strategy – The Importance of Being Proactive

In today’s internet controlled age, there’s no way to avoid negative online publicity. Every business will attract an unflattering comment at some point and it is significantly more economical to take a proactive approach to shield your brand from undesirable feedback rather than to attempt damage control at the point of crisis. The key to … Continue reading "Build an Effective Reputation Management Strategy – The Importance of Being Proactive"

5 Reasons to Consider Pumping the Brakes on Google AMP for Your Website

Google’s new AMP (accelerated mobile pages) feature has been marketed as a revolutionary tool for increasing the loading speed of your web pages on mobile devices and possibly even offer SEO benefits. Google AMP is supposed to solve this common website problem: About 40 percent of people abandon websites if they don’t load in three … Continue reading "5 Reasons to Consider Pumping the Brakes on Google AMP for Your Website"

7 Effective Email Outreach Tactics To Get More Replies

This problem is as old as Adam: Online marketers send tons of outreach emails to connect with influencers, let them know about content, ask for backlinks, or get any other marketing goal. They learn and implement different tactics to increase open rates and get more replies, but big fish isn’t yet in a hurry to … Continue reading "7 Effective Email Outreach Tactics To Get More Replies"