Getting the attention of powerful industry influencers can be a challenge. People ask big names in any niche to help promote their products every day. But what if instead of targeting celebrities with a huge social following, you work with hundreds or thousands of micro-influencers to get even better results? In general, micro-influencers are bloggers … Continue reading "How to Automate Your Micro-Influencer Marketing Campaign"
In terms of telling a story with your collateral, marketers are just now learning what many others have known for years – data visualization is the key to dramatic storytelling and resonating with your target audience. Media theorist John Berger said that data visualization is important because people “think in pictures.” Set aside the fact … Continue reading "How to Identify Themes Within Data for Compelling Stories"
We often think fondly about our pasts. Whether we’re reminiscing about our childhood or our high school days, it’s comforting to remember all the products, items and brands we loved growing up. Because of these strong feelings and connections, it’s no wonder today’s companies are jumping to nostalgia to market their products or services. Nostalgia … Continue reading "7 Ways B2Cs Should Promote Their Products Through Nostalgia"
“Originality” is the original sin of marketing. Blame it on the valorization of Don Draper-esque figures, but there is a widespread belief that to be successful in marketing, you have to come up with wildly original ideas. The end result is marketers who chase originality just for the sake of being original. I have the … Continue reading "Why “Original Ideas” Are Killing Your Content Marketing Campaigns"
Social media plays a huge role in how we run our businesses these days, but this is still a relatively new concept for some. For instance, Citipost Mail have been looking into what social media platforms can work best for you and your business, in particular Instagram, which is fast becoming the most popular way … Continue reading "How to Use Instagram for Business"
Depending on the size of your organization and what your particular KPIs look like, you may not get a whole lot of time to focus on the big picture. When it comes to UX and CRO, this can be particularly challenging even for the most experienced marketers and specialists. The reason is simple, there’s too … Continue reading "Checklist for Optimizing Your Funnel from Top to Bottom"
One of the most important quotes to live by in business is, “You can’t manage what you don’t measure.” If you’re not certain how you’re progressing towards a goal, how can you possibly reach it? Smart marketers know what metrics they should be tracking, such as: • Clicks: How many people expressed interest in my … Continue reading "Tracking Conversion Data: Are You Doing it Right?"
Have you already heard that you should not be doing a “one-size fits all” kind of marketing? Of course you have. Probably a million times, I bet. You’ve also heard of segmentation and that you should hack and slash your customers into separate groups called “segments”. All good, but you never started doing it, simply … Continue reading "Quick & Actionable Guide to eCommerce Customer Segmentation"
Research from W3Techs suggests that more than half (54.4 percent) of all websites on the Internet use Google Analytics, including popular sites like YouTube, Tumblr, Reddit and even WordPress. Google Analytics offers in-depth traffic analyses on a wide variety of metrics, but in my experience, one of the most telling is direct traffic. Here’s what … Continue reading "The Value of Direct Traffic in Google Analytics and How to Report on It"
Social media like Facebook, Twitter, Instagram and others are great platforms for marketing your business, as they will help you reach and interact with a lot of potential customers. If utilized properly, it will give you the publicity that will positively affect your business. Related to this are Chrome Extensions, which are small applications or … Continue reading "10 Chrome Extensions That Every Social Media Marketer Should Know"