People don’t like advertising; it’s a fact of life. Do you know what they like? Content, and lots of it. Content is educational, entertaining, and to be honest, what makes the marketing world turn. Whoops, almost forgot, content marketing can also yield 4x better ROI than traditional marketing. When people share our content, it creates … Continue reading "10 Trendy Tips to Improve Social Media ROI with Content Marketing"
A few months ago, we set out to accomplish a major project, different from anything we handled before at Advanced Web Ranking: to create and share an industry survey focused on SEOs from around the world. Our survey tried to take the pulse of SEO and perhaps meet new and recurring needs related to business … Continue reading "We Surveyed Hundreds of SEOs and This is What We Found"
In this era of immense competition, digital media is playing a crucial role in the corporate world. Research shows that 64% of people use social media channels to find inspiration for shopping. Thus, designing a top-notch digital marketing campaign is essential for both newly emerging and well-established brands. Even the best marketing connoisseurs can sometimes … Continue reading "Mistakes to Avoid When Planning a Digital Marketing Campaign"
Video SEO 2017 may make or break some brands. Because video is the most highly consumed digital media, if your business has not yet introduced a video marketing campaign, you are falling behind. But producing videos is only the beginning. The next and quite possibly the most important step is optimizing that content for search … Continue reading "13 SEO Tips for Videos That Only the Experts Know"
Marketing with content is a subtle science. We’re constantly being bombarded with content marketing advice – whether that’s in expert podcasts, webinars, or blog posts. But if you’re pushed for time and can’t afford a full overhaul of your content strategy – what can you do today? Thankfully, sometimes it’s enough to just make a … Continue reading "6 Small Changes That’ll Make a Big Difference to Your Content Marketing"
We all are savvy marketers and content evangelists here. We know how to write compelling web content and optimize it for efficient communication with the audience. We realize how to structure writings and what content types work best for successful marketing campaigns. But let’s face it: As marketers, we play a verbal symphony of content … Continue reading "8 Blunders of Content Usability That Make You Lose Readers"
To create successful marketing campaigns, at some point, every business will have to make content outreach a part of its daily routine. The key to great results is to do it right. Running a successful outreach campaign requires specific activities, consistency of daily tasks and a commitment to do the work. Proper planning and awareness … Continue reading "5 Ways To Stay On Course With Effective Content Outreach"
Google’s rollout of a mobile-first indexing algorithm is big news in the industry of late, and for good reason. Opinions broadly vary over the magnitude and impact of this change. For some, it seems a matter of tweaks, for others it’s a wait-and-see situation. This blog treats the update as a queue for a good … Continue reading "How to Do An SEO Audit for The Mobile-First Index"
One of the newest hot trends in digital marketing is influencer marketing. There’s evidence of large ROIs in specific industries when influencer marketing is done the right way. It’s not just a tool for larger corporations. As more social influencers crop up and start growing their audiences, you can work with them at that early … Continue reading "How to Do Influencer Marketing the Right Way"
Imagine explaining the human anatomy to your audience with only chunky texts. No matter how eloquent your written communication is, it will be mission impossible to get your ideas across without the help of a well-designed illustration. That’s why infographic design has been and will continue to be so relevant to communicating complex ideas: information … Continue reading "Learn How to Design Infographics with These Top Resources"