One of the biggest challenges that marketers face is creating content that stands out. With the rising popularity of content marketing, creating content that is engaging is necessary to stand out from the crowd and get noticed. So how does a content creator stand out from the thousands of other content creators out there? Here … Continue reading "5 Proven Techniques for Creating Engaging Content"
If you’re not using video as a content marketing tool, you’re losing out. In a recent study by Cisco, it was estimated that global internet traffic from videos will constitute 80% of all internet traffic by 2019. With the widespread adoption of high-speed internet (and in recent years, mobile internet), people can finally fulfill their … Continue reading "How to Do Keyword Research for Your YouTube Videos"
As the digital hub of your business, your website should be compelling, intuitive, conversion-focused, and easy on the eyes. More than ever before, websites today have to be sales-ready and fully equipped to convert leads into buyers. But getting people to convert to your brand is no small feat, and this why turning shoppers into … Continue reading "5 Design Elements That Can Improve Your eCommerce Store’s Conversion Rate"
We could make you try and guess the right answer by the end of the article. But to prove our point, we’ll say it right here, at the very beginning – no. That’s it! You don’t always have to follow writing rules to be a successful blogger. But if you want to be a successful … Continue reading "Do You Always Have to Follow Writing “Rules” to Be a Successful Blogger?"
Over the years, many backlink checking tools have come and gone. They left us with stronger link profiles, a greater understanding of our competitors, and other advantages. But most importantly, they have left us with the question – what is the best backlink checking tool today in 2017? We decided to review some of the … Continue reading "What is the Best Backlink Checker Tool in 2017? [A Data Driven Post]"
Who else remembers the wild west days of SEO? When genuinely linkable content was great to have. But hardly crucial. When you could build a few tiers of Squidoo lenses and Hubpages, then launder a few bucks to the third world for thousands upon thousands of backlinks from every corner of the web. Ba da … Continue reading "Killer Resources to be More Linkable"
When it’s time to decide what pages to promote through link building, do you have a solid strategy? Many of us have been trained to dig for good keyword ranking opportunities and base our SEO promotion strategies there. Do you have pages that are on the cusp of page one for a given keyword? Point … Continue reading "Why Your SEO Strategy Needs to Take Lead Generation and Sales into Account"
Traditionally, Microsoft’s Bing Ads have played second fiddle to Google AdWords. Always the bridesmaid, never the bride. The less attractive cousin that struggles to attract PPC suitors. However, the Bing Network (which powers ads for Yahoo, Amazon and AOL, as well as Bing) has rapidly extended its reach in recent times, achieving 9% of the … Continue reading "Are Bing Ads Finally Hitting Their Stride?"
Chances as you’ve already asked yourself this – how can I mark my page in featured snippets? The short answer is – you can’t. Google programmatically determines if a page contains a good answer to the user’s question (query), and displays the result as a featured snippet. This is precisely what we found in our … Continue reading "Google Featured Snippets – What Makes Them Appear"
There are a ton of processes that go into a successful eCommerce platform. First, there’s the website and retail front. Then, you have the shipping and arrival experience. How you package your products matters, especially since unboxing videos are so popular. Then, there’s customer support and marketing. Finally, there’s market research and analytics to worry … Continue reading "What’s Holding Back Your eCommerce Site and How You Can Fix It"