How to Properly Measure Your Social Media ROI

Many years ago, the method through which companies would acquire new customers was by putting up promotional material and hoping that this reaches more people. Marketing was never an exact science and it is no different today. In the age of the internet, however, there are a couple of things about it that have since … Continue reading "How to Properly Measure Your Social Media ROI"

12 Free Content Creation Apps You Need Now

Whether you are a small local business or a regional enterprise, content marketing is today’s norm and you should consider using this to your advantage. One of the best ways to start exploring and exploiting everything that content marketing has to offer is to dive into the sea of free apps and tools. It’s just … Continue reading "12 Free Content Creation Apps You Need Now"

The Rise of Artificial Intelligence and What It Means from an SEO Perspective

What Is Artificial Intelligence? Generally, when people think of Artificial Intelligence, a sort of ominous, futuristic image comes to mind. Killer robots that are out to destroy all humans and inextricably, the universe. Only Will Smith can save us! Thanks to the invention of B grade Blockbuster films, this public perception is fairly understandable. However, … Continue reading "The Rise of Artificial Intelligence and What It Means from an SEO Perspective"

Build Your Startup Success – How to Combine Promotion Methods

Nowadays, launching your own startup business is truly possible and attainable. The current marketplace conditions are very attractive for those who wish to make a name within the industry. Pay attention, possible and attainable doesn’t mean easy or fast. In fact, to be honest – most contemporary startups tend to fail. To be more precise, … Continue reading "Build Your Startup Success – How to Combine Promotion Methods"

Want to Build Your Brand? 5 Things Your Content Needs to Have

It’s hard, isn’t it? Establishing your brand name, generating new leads, and securing new clients are crucial to the success of your business organization. Yet it’s hard doing all that while also taking care of the regular business processes of minimizing savings and maximizing profits. This is why you need to look into the most … Continue reading "Want to Build Your Brand? 5 Things Your Content Needs to Have"

5 Essential Tips for Training a New SEO Team

A company is only as good as its employees. In the world of SEO, the landscape is constantly shifting and there will always be a pressing need for quality employees. In fact, over the past decade, there has been more than a 1900% increase in companies looking for SEO-experienced workers over the past decade. Luckily, … Continue reading "5 Essential Tips for Training a New SEO Team"

The Four Sneaky Ways to Write Irresistible Email Subject Lines

It happens to the best marketers sometimes. You’ve something great to share with your email subscribers. You’re excited and write an email. You craft each sentence carefully, use power words to make your email content more appealing. You include a compelling CTA and write a subject line. You click the send button with high hopes … Continue reading "The Four Sneaky Ways to Write Irresistible Email Subject Lines"

Building the Case for Case Studies

If you’re a regular reader of this blog, you’ll be well-versed in best practice advice for digital marketing success. I’ve learnt some great things from this community, lessons which have helped drive targeted traffic to both my site and those of my clients, and tips that have helped ensure the content we produce works harder … Continue reading "Building the Case for Case Studies"

Stand Out in the Crowd on Facebook with Effective Storytelling

Facebook is the most widely used social media outlet with over 55% of marketers using the platform for their promotion efforts on some level. Second place is not even close, with LinkedIn at 18% of professionals citing that they use this medium on a regular basis. With 1.79 billion monthly users, organizations and brands should … Continue reading "Stand Out in the Crowd on Facebook with Effective Storytelling"

10 Predictions for 2017 in SEO & Web Marketing

Slowly but surely, the world is moving into a digitalized and online-only era. We will soon not only stop using printed advertising and reliance on paper, but forget that we ever did so in the past. More and more businesses are turning to online-only strategies to promote eco-friendliness and create cost-efficient campaigns. There is no better … Continue reading "10 Predictions for 2017 in SEO & Web Marketing"