Influencer Marketing Strategy: Its Benefits and Challenges

The influence of social media has changed brand marketing strategies and the focus has shifted towards influencer marketing. On Instagram alone, it has become a billion-dollar industry. Using influencer marketing is one of the best ways to organically target an engaged audience and promote brand awareness. A recent survey showed that over 40% of marketers … Continue reading "Influencer Marketing Strategy: Its Benefits and Challenges"

How to Develop a Systemic Plan for Scaling Your SEO Agency

They say that the first million is the hardest. This is especially true for SEO agencies. Starting out and landing a few early clients is (relatively) easy. The SEO market is immense and there are countless resources like this blog to help you out. But growing from a small team to a seven-figure business requires … Continue reading "How to Develop a Systemic Plan for Scaling Your SEO Agency"

12 Low-Budget Yet Solid Strategies to AMP Up Your Social Media Game in 2018

Social media is no more a nice-to-have strategy for businesses these days. It’s become a necessity. And why shouldn’t it be? Customer Engagement. Leads. Conversions. Google Rankings. There’s so much riding on social media’s shoulders these days. There’s so much at stake. Not surprisingly, both big and small businesses are punching above their weight to … Continue reading "12 Low-Budget Yet Solid Strategies to AMP Up Your Social Media Game in 2018"

3 Reasons Site Traffic Can go to Hell & What You Should do Instead

There is something seriously wrong with the way websites approach their SEO goals. This is true even for companies looking to create inbound leads for the first time. Let’s take the landing of the Neil Patel Blog. Neil Patel needs no introduction and he is arguably one of the best online marketers around. Why is … Continue reading "3 Reasons Site Traffic Can go to Hell & What You Should do Instead"

Key Takeaways from Google’s Latest Algorithm Update

On 1st August 2018, Google announced a broad search algorithm update, which lead to a frenzy of SEO communities and forums reporting of ranking and traffic fluctuations. Whilst Google updates its algorithm on pretty much a daily basis, this was considered a significant update and the third main update this year. In fact, some SEO … Continue reading "Key Takeaways from Google’s Latest Algorithm Update"

How the GDPR Will Affect Conversational Marketing

By now, you almost certainly know that one of the main expectations of the modern consumer is for the interactions they have with their favorite brands to be authentic. Whether engaging with a company’s customer service and support teams, or being marketed (or even sold) to, it’s generally understood that the modern customer wants said … Continue reading "How the GDPR Will Affect Conversational Marketing"

How to Lower the Bounce Rate & Increase the CTR to Boost Rankings

If you are able to lower the Bounce Rate and increase the CTR of your site, you send Google some very good signals. Google loves nice content on websites – and there are no better signals than engaged users on a specific site. The bounce rate doesn’t have a direct effect on SEO, but indirectly … Continue reading "How to Lower the Bounce Rate & Increase the CTR to Boost Rankings"

4 Essential eCommerce Marketing Tactics to Boost Your Business

If you’re struggling to generate the kind of ROI you dreamed of when you established your eCommerce enterprise, you’re not alone. We live in a world where almost anyone with an internet connection and an idea can launch their own business. However, while it’s simple enough to buy a website or set up your own … Continue reading "4 Essential eCommerce Marketing Tactics to Boost Your Business"

5 Things to Experiment With When Optimizing Your Buyer’s Journey

Reality check: converting customers doesn’t just happen by accident. These days, B2B marketers need to proactively engineer the buyer’s journey. Your ability to convert strangers into qualified leads often hinges on your ability to “light up” where you want people to go next as you nurture them from Point A to Point B. But doing … Continue reading "5 Things to Experiment With When Optimizing Your Buyer’s Journey"