As an SEO consultant, I hear all manner of concerns relating to site ranking. However, one of the last to be mentioned, if at all, is the ‘spider trap.’ With so much focus given to great content, acquiring links and creating a dynamic social network, the importance of the web crawler is often overlooked. We … Continue reading "Avoid the SEO Spider Trap: How to Get Out of a Sticky Situation"
Selling something is easy. Inspiring brand loyalty? Not so much. Nowadays, getting your brand to sell just isn’t enough. Businesses don’t sell products anymore – they’re replaced by user experiences, and customers judge you not on how good your product (or service) is, but on how well you deliver the whole package. Satisfying customers in … Continue reading "Effective Email Marketing at Every Stage of the Customer Cycle"
Google has rolled out a new security standard this month, and site owners, as well as SEO experts, may notice a significant dip in their search ranking if they don’t make changes to their site now. With the new Google Chrome 62 update, the search engine will mark any HTTP page that contains a form … Continue reading "Update Your Site Before Google Chrome 62 Kills Your Rankings"
I’ve worked with a lot of local businesses, and most of them are really old school. Take dentists, for example. The profession is one that makes much use of modern technology, and the average dentist has no problem operating complex machinery that me or you would be mystified by. Unfortunately, this same level of tech … Continue reading "7 Fundamentals of Local SEO That Still Matter in 2018 (and Beyond)"
It’s time to shift gears. Trust me when I say just being mobile-centric is not enough to drive traffic to your site. With the Millennial population reaching miracle proportions, it’s equally important for you and your neighboring sites to have millennially-aligned strategies baked into your sites right from day one, if traction and traffic is … Continue reading "How to AMP Up Your Mobile SEO for Millennial Onslaught"
The great writer Ernest Hemingway once said: “There is nothing to writing. All you do is sit down at a typewriter and bleed.” While writing may not be as gruesome as what Hemingway describes, I am certain we can all understand what he means. When you’re inspired, content creation is a piece of cake. The … Continue reading "10 Blog Post Formulas That Help You Create More Articles In Less Time"
Own a profitable business at the click of a button. A website with quality content, steady traffic, and consistent monthly revenue – sounds too good to be true? Well it doesn’t have to be – there are plenty of high-quality sites for sale on the web. Whether you are looking for tech websites, eCommerce businesses, … Continue reading "How to Find Good Niche Websites to Buy & Sell"
When it comes to marketing, there are two things that determine the efficiency of the method in use – reach and credibility. The latter is probably the strongest trait of the influencer marketing since recent studies have demonstrated that about 70 percent of younger audiences trust influencers more than any other source of information. This … Continue reading "What Will Shape Influencer Marketing in 2018"
Pinterest is now more than just a social networking site where people look for new ideas and inspiration. It is currently one of the top online shopping platforms that drives a huge amount of sales for businesses. A study conducted by Shopify found that the referral traffic to Shopify stores from Pinterest and Twitter are … Continue reading "How to 3X eCommerce Sales with Pinterest Buyable Pins"
It’s old news that video is a key point in the process of converting more customers, more sales, and more engagement. Video content has taken over, and it takes a lot of creativity to stand out successfully. Despite the popularity of video, there is not yet any risk of potential customers being overwhelmed by video … Continue reading "Top 7 Strategies to Convert More Customers Using Video"