The Power of Web Push Notifications Over Emails

Web push notifications have become the most powerful and easy medium of communication. They are widely used by marketers to convey messages to users instantly. Earlier on, people depended on emails and it was the most common medium used vigorously for communication. With time, web push notifications became the winner and emails just became an … Continue reading "The Power of Web Push Notifications Over Emails"

How to Drive Niche-Specific Clients to Your Agency

You can’t win everyone. Even if your expertise is top tier, and your marketing strategies can outmatch the competition in many different ways, there’s no guarantee that everyone will turn to your B2B marketing agency. Think of it this way: there are hundreds – thousands, even – of B2B marketers targeting all types of businesses. … Continue reading "How to Drive Niche-Specific Clients to Your Agency"

How to Boost Your Instagram Engagement

Instagram has become a popular social network among brands because of its ability to drive heaps of engagement. But everybody won’t get the same levels of engagement. The amount you drive will depend on the content you share, how you share it and other important steps. Therefore, to help you get the highest engagement on Instagram, … Continue reading "How to Boost Your Instagram Engagement"

GDPR and Analytics: What do Online Businesses Need to Know?

The EU’s General Data Protection Regulation (GDPR) comes into force on May 25th. The GDPR is intended to give EU citizens – and non-citizens located in the EU – control over personally identifiable data. That means big changes for companies that collect and process data, regardless of whether analytics is carried out by a third-party … Continue reading "GDPR and Analytics: What do Online Businesses Need to Know?"

3 of the Biggest Mistakes You Need to Avoid in eCommerce Replatforming

Change is inevitable in life and in the eCommerce world. What may have started out as a dream match between your online store and your original eCommerce platform might have eventually taken a turn for the worse. Maybe your store’s grown too much, and your initial platform can’t accommodate or scale properly for your needs. … Continue reading "3 of the Biggest Mistakes You Need to Avoid in eCommerce Replatforming"

How to Write Your Personal Brand – Online Tools and Hacks

As a professional, you don’t work only for the benefit of your company but also build your personal reputation along the way. It basically means that you are trying to build a self-brand and position yourself as one of the key opinion leaders in the industry. This is very important because it raises your authority … Continue reading "How to Write Your Personal Brand – Online Tools and Hacks"

4 Challenges Franchisers Face When Creating Digital Marketing Strategies

There are a number of challenges franchisors encounter, especially when it comes to local marketing efforts. The digital marketing disconnect between franchisees and franchisors can be subtle, or an issue larger than the franchise itself. Jason Decker of Search Engine Land explained that “Many franchises are not doing these three things”, including a fourth that … Continue reading "4 Challenges Franchisers Face When Creating Digital Marketing Strategies"

5 Experiments That Will Uplift Your SEO in 2018

Did you make any New Year’s resolutions for 2018? Did you want to be more active, be more social, or reach a certain goal in your career? What about your business’ website? Did you make any resolutions for it?Maybe you want to give it a UX overhaul or perhaps you want to make it rank … Continue reading "5 Experiments That Will Uplift Your SEO in 2018"

4 Fundamental Steps to Bolster Your Page Speed in 2018

Page speed is often relegated to an afterthought in marketing strategies. When there are so many other pressing concerns – conversion optimization, content creation, information architecture, lead generation, etc. – why would anyone spend precious hours trying to trim seconds or milliseconds off their average page load time? The answer to that rhetorical question is … Continue reading "4 Fundamental Steps to Bolster Your Page Speed in 2018"