The overall success of SEO is heavily related to keywords. The fact is that most digital marketers are using the same arsenal of tools to research and select their keywords, such as Google Keyword Planner or SEMRush, resulting in the same words being targeted for multiple companies and higher difficulty in ranking for popular industry … Continue reading "4 Steps to Finding Untapped, Low Competition Keywords"
Conventional SEO is dead and gone. Thankfully. We had enough and more of that keyword-stuffed, scraped, spammy, black hat SEO that nearly toppled the internet under the weight of its disruptive practices. Starting with 2010 a wave of algorithm updates swept up the SEO space. Google, seriously bothered by businesses blatantly butchering its SEO game … Continue reading "The 4 Essential Sweet Spots of Modern SEO Copywriting"
When you’re launching a new website, it’s crucially important that your “301 redirect” strategy is in place correctly to avoid unnecessary headaches and frustration down the road. If you’re changing your URL structure or moving to a new domain name, 301 redirects should be used to redirect the “Old URLs” to the “New URLs”. However, … Continue reading "How to Audit Redirects When Launching a New Website"
A couple of years ago it was hard to even imagine a service-related business with no customer service department or a call-center. Well, now it seems like we have to. One topic everybody is talking about is chatbots. However, all we hear is fragmentary information and case-based analysis with rare answers on whether I need … Continue reading "Pros and Cons of Implementing Chatbots to Improve Customer Service"
My grandma was a florist. She used to plant, cultivate and handpick the best examples for her shop. Although there was no such thing as a big profit from her small business, she somehow managed to run it for 40 years on end. Her secret? Every time a customer would stop by, they would have … Continue reading "Set Your Backlink Strategy Straight: Beyond Linkbait"
Link building is a must if you want to improve your website’s visibility & rankings and be on the first page of search engines! Whatever your industry is, the only key to improving your website’s visibility in the search engines is Link Building. But how do you find the right technique? Some practical ways to … Continue reading "11 Powerful Link Building Techniques to Gain the Most Engagement in 2017"
The advent of digital technology and the internet age has opened up some amazing possibilities for professionals around the world. One of the biggest pluses is that people no longer need to congregate in an office to do their jobs. Professionals—myself included—from a variety of different backgrounds can prove to be just as effective working … Continue reading "How I Built a 6-Figure Agency in Just 8 Months (With a Fully Location-Independent Team)"
One of the biggest challenges that marketers face is creating content that stands out. With the rising popularity of content marketing, creating content that is engaging is necessary to stand out from the crowd and get noticed. So how does a content creator stand out from the thousands of other content creators out there? Here … Continue reading "5 Proven Techniques for Creating Engaging Content"
If you’re not using video as a content marketing tool, you’re losing out. In a recent study by Cisco, it was estimated that global internet traffic from videos will constitute 80% of all internet traffic by 2019. With the widespread adoption of high-speed internet (and in recent years, mobile internet), people can finally fulfill their … Continue reading "How to Do Keyword Research for Your YouTube Videos"
As the digital hub of your business, your website should be compelling, intuitive, conversion-focused, and easy on the eyes. More than ever before, websites today have to be sales-ready and fully equipped to convert leads into buyers. But getting people to convert to your brand is no small feat, and this why turning shoppers into … Continue reading "5 Design Elements That Can Improve Your eCommerce Store’s Conversion Rate"