Facebook is the most widely used social media outlet with over 55% of marketers using the platform for their promotion efforts on some level. Second place is not even close, with LinkedIn at 18% of professionals citing that they use this medium on a regular basis. With 1.79 billion monthly users, organizations and brands should … Continue reading "Stand Out in the Crowd on Facebook with Effective Storytelling"
Slowly but surely, the world is moving into a digitalized and online-only era. We will soon not only stop using printed advertising and reliance on paper, but forget that we ever did so in the past. More and more businesses are turning to online-only strategies to promote eco-friendliness and create cost-efficient campaigns. There is no better … Continue reading "10 Predictions for 2017 in SEO & Web Marketing"
You know the technical stuff – proper SEO optimization, good publishing cadence, reader-friendly formatting, but what about the emotional attachment? Your blog posts may be technically perfect, but if they aren’t relatable, you’ll have a hard time keeping people on the page. This reduces your chances of building brand loyalty because readers aren’t sticking around. … Continue reading "How to Make Your Blog Posts More Relatable"
Guest posting/Guest blogging is not just about getting backlinks. It is an opportunity to target new audience, increase subscribers, grow your online audience and build relationships with other niche influencers. Guest blogging can benefit you if you do it right. It’s a game not everyone can play, but to play well and win, you would … Continue reading "150+ Sites to Guest Post in 2017"
Having a great product or service is great, but it’s pretty much pointless if nobody knows about it, which means that marketing is just as important as the quality of our product, because that’s how you get the customers’ attention. But what do you do once you have their attention? Well, the next logical step … Continue reading "How to Boost Engagement and Leads with Interactive Content"
SEO is probably the most important marketing channel for success in ecommerce, since a full 89% of customers begin their buying process with a search engine. If you run a small-to-medium ecommerce store, you probably look to the big shopping carts to learn how to do SEO right. That’s a smart move, but remember that … Continue reading "SEO for Ecommerce: Do the Big Shopping Carts Get It Right?"
Screaming Frog, SEMrush, and other SEO tools provide us with a staggering amount of data to help us understand our internal links. However, making sense of all this data can be overwhelming at times. If you’re looking to make further improvements to your links, you may benefit from seeing things from a fresh perspective. (Screenshot … Continue reading "Visualizing Internal Link Juice Flow and Power with Gephi"
Infographics. That is where you create an informatively friendly presentation in picture to share with a targeted segment of individuals. However, did you know that these little gems can increase your brand’s productivity? They can, here’s how. Business Work Flow Within the structure of business there are 4 major types of people. While distinctly different, … Continue reading "Increase Productivity with Infographics – Facts Everyone Should be Talking About"
The big difference between writers that get read a lot and those that don’t? Editing. There really is no two ways about it. Editing and proofreading not only serves to make your writing better, but it also makes you aware of the problems that you’ve got. And that’s the first step towards solving them and … Continue reading "6 Editing & Proofreading Tips Every Blogger Should Know"
Proving that social media is successfully driving revenue is vitally important for any organisation using the platforms – whether large or small. Whilst tracking social ROI is difficult, it’s not impossible. The “big four” social networks (Facebook, Instagram, Twitter and Instagram) all provide the ability to add conversion pixels onto your website to track the … Continue reading "How To Add Facebook’s Tracking Pixel Using Google Tag Manager"