The big difference between writers that get read a lot and those that don’t? Editing. There really is no two ways about it. Editing and proofreading not only serves to make your writing better, but it also makes you aware of the problems that you’ve got. And that’s the first step towards solving them and … Continue reading "6 Editing & Proofreading Tips Every Blogger Should Know"
Proving that social media is successfully driving revenue is vitally important for any organisation using the platforms – whether large or small. Whilst tracking social ROI is difficult, it’s not impossible. The “big four” social networks (Facebook, Instagram, Twitter and Instagram) all provide the ability to add conversion pixels onto your website to track the … Continue reading "How To Add Facebook’s Tracking Pixel Using Google Tag Manager"
No matter how successful your brand’s marketing is, poor cybersecurity can result in data breaches that have the potential to cause irreversible damage to your reputation. Customers are more likely to stay loyal to brands with which they feel safe doing business, and any data breach can break that trust. About 64% of marketers believe … Continue reading "Can Your Poor Internet Security Hurt Your Marketing Efforts?"
SEOs have long regarded Google with a counter-intuitive mix of wild fascination and aloof suspicion. The technological juggernaut that is Google aggregates a large amount of data – data that many assume is private – and has a great deal of control over how they organize and use that data, whether for good or (don’t … Continue reading "Misbehaving Data: When Direct Traffic Isn’t Direct Traffic"
It’s been a while since we published a release article, but behind the scenes, our developers have been working hard on maintaining and updating the application. And if you’ve read our CEO’s latest article, you know that new and exciting things are under way, with everyone in the company pitching in with ideas for improvement. … Continue reading "AWR Cloud Release: Updated Click Share"
Struggling to get your business to rank high in local search results? Every smart marketer knows that local SEO is the next big thing in digital marketing. The higher you rank in local search, the better your chances of attracting relevant customers to your business. So if you’re ranking low in local search, it’s a … Continue reading "How to Use Content Marketing to Improve Your Local Search Ranking"
Creating content is a hard work. From planning and brainstorming to actually creating content requires time, energy and investment. But what if you don’t have the time to churn out new content consistently? Are you bound to fail? Not quite, especially if you have existing content on your site. By reusing and reframing older content, … Continue reading "How to Get More Conversions from Your Older Content"
Your site’s analytics is a powerful resource when it comes to learning more about your target market. It can tell you how successful you are, help track where people are going, and clue you in on what works and what doesn’t. An analytic that doesn’t get nearly enough attention or thought is bounce rate. For … Continue reading "Use Your Bounce Rates to Make Your SEO Jump-Up"
Back in 2008, when Apple first opened up for the App Store requirements were low, and so were the expectations from users. That meant most apps, even terrible ones, had a good chance of getting downloaded en masse. Not only that, but with the relatively low number of apps, chances of being discovered were also … Continue reading "Mobile App Strategy Considerations: Market Your Startup App Effectively"
Because ongoing testing of the website and marketing campaigns is essential for successful lead generation marketing, a company is only as good as its data. Surprisingly, most lead generation marketers fall short on what is the most important piece of data there is – sales lead production. Most companies track website conversions, the number of … Continue reading "Validate Online Leads To Generate Many More Of Them"