A Beginner’s Guide to HTTP/2 and its Importance

Everyone understands the importance of improving the speed of your website, and HTTP/2 provides a great opportunity to do exactly that. As a relatively new opportunity, it is a great way to beat your competition and start improving the experience of your users today. If you’re new to HTTP/2, don’t worry. We will run through … Continue reading "A Beginner’s Guide to HTTP/2 and its Importance"

6 Ways Mind Mapping Helps SEO Professionals

There are so many elements that make up search engine optimisation. And it all hides neatly behind the scenes; web users search for something on Google and, within seconds, find a website that delivers the exact answer they were looking for. The months of planning, strategizing, implementation and monitoring that go into producing those relevant … Continue reading "6 Ways Mind Mapping Helps SEO Professionals"

How to Sustain a Consistent, High-Quality Blog with Minimal Efforts

Do you remember the first time it came to your mind? … the brilliant idea of starting a blog. I do, and I have captured that moment, and I think about it over and over again. What this idea brought me is a new lifestyle, new challenges, a lot of setbacks, and finally, a lot … Continue reading "How to Sustain a Consistent, High-Quality Blog with Minimal Efforts"

18 SEO QAs That Could Restore your Search Traffic

It’s a webmaster’s worst nightmare: logging in to analytics and seeing a steep decrease in organic traffic. What caused it? Will the decrease in traffic remain? What can be done to regain the traffic? The first step is to identify the potential causes of the decrease, so you can understand and attempt to fix the … Continue reading "18 SEO QAs That Could Restore your Search Traffic"

Getting Seen in Mobile SERPs: 10 Tips for Local Businesses

A study from Nielsen in conjunction with Google discovered that a large majority of mobile users begin researching products on their mobile device. This makes sense, because the average consumer already spends over 15 hours per week using smartphones and tablets. Of those smartphone users who initially research on their mobile device, more than 70% … Continue reading "Getting Seen in Mobile SERPs: 10 Tips for Local Businesses"

How to Configure AWR Cloud for eCommerce Sites

We’ve repeatedly been asked by our users doing SEO for eCommerce websites which would be the best way to configure their AWR Cloud accounts. And tracking the rankings progress for thousands or even hundreds of thousands of items from different product categories might get overwhelming at some point. Each product belongs to a category within … Continue reading "How to Configure AWR Cloud for eCommerce Sites"

Why SEO and Link Building Should No Longer Be Stigmatized

For reasons that still slightly confuse me, link building – and the process of search engine optimization (SEO) in general – is still stigmatized in some circles. If you’ve spoken to business owners and marketers regularly about the state of online marketing, invariably it’s come up for you as well; you’ll encounter people who believe … Continue reading "Why SEO and Link Building Should No Longer Be Stigmatized"

23 Compelling Content Marketing Tips for eCommerce Stores

For most websites, being able to attract visitors is a hit-or-miss affair that is mostly about figuring out what kind of content can make readers come back for more. Meanwhile, ecommerce websites pose a bit of an exception in that the only type of content in them that is supposed to attract visitors is the … Continue reading "23 Compelling Content Marketing Tips for eCommerce Stores"

Why You Need SEO During Website Development and Design

Developing a website is a lot like building a house – without a strong foundation, the house won’t last. A lot of groundwork must be laid before you can live in it. For websites, that groundwork is SEO. Ignoring SEO while building a website is one of the biggest mistakes you can make. Even if … Continue reading "Why You Need SEO During Website Development and Design"

Why Your Keyword Strategy Is Incomplete, Inefficient, and Missing the Mark

A keyword strategy serves as the original base for any Search Engine Optimization (SEO) campaign to launch from. When built correctly, keyword strategies help businesses and brands understand how to: Build out a website that aligns with their target audiences’ top of mind awareness Develop a hierarchy of services, products, and/or information Create a user … Continue reading "Why Your Keyword Strategy Is Incomplete, Inefficient, and Missing the Mark"