Authority is a qualitative measure of any web property that significantly affects the property’s overall visibility and rankings in search engines. As such, authority is a critical focus for most SEO experts, and rightly so. Most common SEO tactics, such as producing informative content and link building, are done with the purpose of increasing authority. … Continue reading "Domain Authority vs. Page Authority: What’s More Important?"
The success of a website – be that in an online store, personal blog, or affiliate site – boils down to providing excellent and meaningful user experience. This takes into account the value your content offers, the overall site design, and the speed in which it performs. It may come as a surprise to you, … Continue reading "Speeding Up WordPress with SEO in Mind"
Your keywords are the heart and soul of your SEO strategy. Without a set of high volume, low competition keywords, all the links you build won’t make a dent in your traffic. The trouble is, finding high quality keywords is hard. Most keyword tools don’t do a great job of finding long-tail, conversion-focused keywords. Even … Continue reading "How to Uncover Conversion Focused Keywords Using Quora and Reddit"
Google recently made a pretty bold move with its paid advertising platform: it ceased to show ads on the right hand side of its desktop search results. Google will continue to display ads above and below the search results and may, for “highly commercial queries” show one additional ad at the top of the search … Continue reading "10 Alternative Traffic Sources to Leverage After Google’s Right-Rail Ad Changes"
Both Google and its billions of users put a high value on fast page speed – and you should, too. Page speed – the amount of time it takes for any given web page to completely load – is one of the key elements of overall user experience. Not only are people less likely to … Continue reading "7 Quick Ways to Speed Up Your Sluggish Website"
When it comes to content marketing success, content creation and publication is only half the battle. Sure, when you attract enough followers and readers, the rest will take care of itself, but at that point you’ve already achieved some level of “success.” Most of us need to rely on promotion and syndication to attract a … Continue reading "6 Innovative Ways to Promote Your Content"
A couple of weeks ago, our marketing team attended the Inbounder Global Conference in the lovely Spanish city of Valencia. At its 2nd edition but open to the public for the first time, this event is the brainchild of Gianluca Fiorelli, Inbound Marketing specialist and Moz Contributor. Over the course of two days, on the … Continue reading "The Inbounder 2016 – Speakers and Attendees Share Their Impressions"
Most business owners and webmasters today understand that SEO plays a key role in their visibility online. I’m guessing you do too, or you wouldn’t be here. Data collected by BrightEdge found that an average of 51% of a site’s traffic comes from organic search – far higher than any other traffic source. This means … Continue reading "Is Your SEO Campaign Hurting Your User Experience?"
When people shop online for products or services, reviews are seen as indicators of trust, quality and authenticity for a business. Even though reviews on Google, Yelp, Facebook, etc. are user-submitted and mostly out of your control, you can actually showcase your positive reviews in Google SERPs, thanks to a little trick called schema markups. … Continue reading "How to Add Reviews to Your Website and Boost Google Rankings"
Branded visual content has become a major marketing tool for many major businesses. Hulu, Netflix, GE and others are constantly coming up with unique and entertaining ways to create visual content that reflects their brand message. This is a trend that all businesses should be taking advantage of, especially considering that branded images can garner … Continue reading "9 Inspiring Examples of Branded Visual Content (That You Can Make Too)"