Brand reputation management should be – and probably is – an important part of your marketing strategy. But having control over what happens in the online environment can prove to be more challenging than anticipated. Customers and competitors are just as visible, and so is what they say about you. How you handle pleasant and … Continue reading "Four Steps to Monitor Online Reputation with AWR Cloud"
Search engine optimization (SEO) is often proclaimed as one of the most cost-efficient online marketing strategies you can pursue, in part because in theory, you can do everything yourself. There’s no magic or mystery to it anymore. The problem is, “in theory” doesn’t always mean realistic, or efficient. In fact, many small business owners and … Continue reading "How Tough Is the SEO Learning Curve for Beginners?"
For the past week I’ve been working on a post for all you Advanced Web Ranking Cloud users. I brainstormed with some of my coworkers from Marketing and Support, and we came up with several ideas for posts that would help you use AWR Cloud better and make the most of its features. Turns out, … Continue reading "6 Tips for Making the Most of Your Keyword Units in AWR Cloud"
We live in the age of unlimited options. Smartphones, cars, lifestyles, products, jobs, services – we have freedom to choose whatever we want to shape our lives whatever we want. But if it is freedom, why is it so hard? A choice represents sacrifice. When choosing something, we give up all possible alternatives we might … Continue reading "How to Use the Psychology of Decision-Making to Optimize Web Content"
As a leading agency in digital marketing, iProspect works with a team of more than 3,000 people across 50 countries. Their secret weapon is putting customers at the center of everything. This approach enables them to create focused and effective strategies, and drive digital performance that can be measured against project KPIs. Over at iProspect … Continue reading "How iProspect Canada Transitioned from AWR Desktop to AWR Cloud [Case Study]"
What is Index Bloat? Index bloat is one of the most common SEO problems that websites, especially ecommerce sites, face today. It occurs whenever Google indexes pages that should not be indexed. Index bloat can happen to almost any website as a result of pagination issues, having secure and non-secure versions of your site indexed, … Continue reading "The Ultimate Guide to Finding and Fixing Index Bloat"
Content marketing has been around, in one form or another, for decades, but only in the last five years or so has it grown radically in terms of both popularity and approachability. These days, there are enough digital tools for almost anyone to start a content marketing campaign – but that doesn’t mean that it’s … Continue reading "What Your Content Marketing Strategy Should Look Like in 2017"
We all know that branding is important. Branding is more than a logo, a slogan, or a design scheme. Branding is the experience you offer your customers, it’s how you make them think and feel about what you do. Good branding allows you to reside in the hearts and minds of your audience. But how … Continue reading "Why Branding Should be the Foundation of Your SEO Strategy"
Facebook Live seems to be all the rage nowadays in marketing for small or big businesses alike. Concepts like “user engagement” and “draw attention towards the brand” ignited everyone’s imagination and desire to win the marketing game over night. But since the new Facebook Live opportunity expanded this year from verified pages to company pages … Continue reading "Is Facebook Live Really Meant for Businesses?"
I’ve written a couple of blogs in the past on Google Tag Manager (GTM). The first was a beginner’s guide, and the second talked about the benefits of using a tag management system – specifically Google’s. With that in mind, I think it’s best to start moving on to more advanced implementations using GTM. There … Continue reading "Tracking Scroll Depth with Google Tag Manager"