The Human Guide to Link Building

There are a plethora of link building articles out there. Most of them are written by qualified professionals and provide excellent tips on how to create a link building strategy, earn links n...
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An Adaptable Content Marketing Campaign Strategy for Any Business

Below I am going to share the default content marketing campaign process we use at Inflow, which we heavily customize for each inbound marketing client based on their needs, audience, budget and ...
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How many clicks does each SERP get? – Google Organic Click-Through Rate Study 2014

In 2014, with Google's search results pages being randomly filled with different types of listings, it is close to impossible to predict what will catch the reader's eye. How many clicks will ...
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Blogging Hacks: How to Update Your Old Posts to Boost Organic Visibility

Generating traffic for a blog is not easy. You spend hours of your time and energy coming up with content ideas that quickly become forgotten about and buried deep in the archives. A hot post bri...
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Putting Your Site Behind an SSL – Does it Help Rankings?

You may have seen over the last few weeks that Google released an update which provides webmasters who put their websites behind an SSL certificate a ranking boost. If you haven't seen the news b...
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Beginners Guide to Grabbing That Low Hanging Keyword-Fruit

"Low hanging fruit" - cliche business jargon, but still enticing when you hear it. Is there such a thing left in SEO? I believe so. This is an exercise that I've been doing since analytics, ra...
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Case Study: Using Infographics for Link Building

The value of infographics has come under heavy scrutiny of late. Are they reliable evergreen assets and link building tools, or have they been abused by SEOs targeting low quality infographic sub...
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Turn basic SEO reports into exactly what you need

When you optimize a website for large keyword sets, extracting the SEO value out of tens of metrics and explaining the benefits to your clients can prove to be difficult. This is where the repor...
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Is Link Building Still Worth It?

Content marketing. Infographics. Motion graphics. PR stunts. Companies are getting smarter, savvier, and - dare I say it? - sexier with their marketing. Some brands now accumulate social shares, ...
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The Infallible Strategies For Acquiring .edu Links

While not everyone agrees .edu links are innately superior and that they're Google's favourites, .edu links are still regarded as the cherry on the cake most of the time and there is enough argum...
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