We all know that branding is important. Branding is more than a logo, a slogan, or a design scheme. Branding is the experience you offer your customers, it’s how you make them think and feel about what you do. Good branding allows you to reside in the hearts and minds of your audience. But how … Continue reading "Why Branding Should be the Foundation of Your SEO Strategy"
Facebook Live seems to be all the rage nowadays in marketing for small or big businesses alike. Concepts like “user engagement” and “draw attention towards the brand” ignited everyone’s imagination and desire to win the marketing game over night. But since the new Facebook Live opportunity expanded this year from verified pages to company pages … Continue reading "Is Facebook Live Really Meant for Businesses?"
I’ve written a couple of blogs in the past on Google Tag Manager (GTM). The first was a beginner’s guide, and the second talked about the benefits of using a tag management system – specifically Google’s. With that in mind, I think it’s best to start moving on to more advanced implementations using GTM. There … Continue reading "Tracking Scroll Depth with Google Tag Manager"
Match the right link building method to the right site to maximise link potential and minimise wastage. Here are the best link building strategies that actually work, tried and tested by successful SEOs building links right now. We will cover a wide range of SEO techniques in this guide, both white hat and black hat, … Continue reading "Rank Your Brand: Strategic SEO Link Building for 2016"
Search Engine Optimization (SEO) is challenging, and it takes a lot of effort to keep winning and become awesome at this essential job. Common sense dictates that, when getting ready for a difficult challenge, you should prepare and set everything to work to your advantage. But I often see SEO agencies and freelancers setting themselves … Continue reading "9 Mistakes SEO Agencies Make When Taking on New Clients"
Link building has been the subject of much debate in the SEO community this past year, largely stemming from John Mueller’s comments that link building is something to stay away from. My perspective is that this quote is somewhat taken out of context – rather than referring to the process of earning and cultivating links, … Continue reading "Do Links from Social Media Shares Improve SEO?"
“Search sits at the core of online behavior.” People spend more time on the web than they do watching TV, and whatever it is they’re putting into the search bar is a clear expression of intent – and what they want is content that is going to educate, inform and solve a problem. While more … Continue reading "Know Your Numbers: The Business Case for Investing in SEO"
In the age of fast ads and content marketing, does email still hold a place in consumers’ interests? The answer is a resounding YES. Email marketing can be a form of customer care that encourages loyalty and makes your best clients feel your sincerity. Contrary to popular belief, email marketing isn’t just a bunch of … Continue reading "10 Best Tried and Tested Email Marketing Campaigns"
If you have a multi-location or multi-service area business you’ll need a well set up and maintained local search campaign to get ahead and stay ahead of your competitors. Let’s take a look at the core concepts behind a strong local marketing campaign Local landing pages You should have a landing page set up for … Continue reading "Get Your Local Search Campaign in Gear"
Learning SEO is something anyone can do. And the best part is you can do it mostly on your own as long as you know where to begin. With the right resources and tools, you can quickly learn the basics of search engine optimization. Then you can start applying what you’ve learned and be well … Continue reading "Learning SEO – The Ultimate Resource"