When people shop online for products or services, reviews are seen as indicators of trust, quality and authenticity for a business. Even though reviews on Google, Yelp, Facebook, etc. are user-submitted and mostly out of your control, you can actually showcase your positive reviews in Google SERPs, thanks to a little trick called schema markups. … Continue reading "How to Add Reviews to Your Website and Boost Google Rankings"
Branded visual content has become a major marketing tool for many major businesses. Hulu, Netflix, GE and others are constantly coming up with unique and entertaining ways to create visual content that reflects their brand message. This is a trend that all businesses should be taking advantage of, especially considering that branded images can garner … Continue reading "9 Inspiring Examples of Branded Visual Content (That You Can Make Too)"
The importance and relevance of social shares and social media in our online marketing efforts must be one of the more frustrating subjects out there for marketers, since we’re still not able to prove how much they weigh in ranking our websites, promoting our brands, or making us visible online. Time and time again studies … Continue reading "Social Media Shares: What is Their Actual Value? [Study]"
Most SEO strategies revolve around organic search rankings, geared toward potential customers who happen to be searching for what you’re selling, but are, as of yet, unfamiliar with your brand. But these strategies only apply to people who have never heard of your brand before – what about the people searching for products or services … Continue reading "7 Steps to Getting Awesome Branded Search Results"
Have you been struggling to boost your local business in Google Search results for quite a while now? You work on your link earning strategy, you furnish your blog with topical content and you focus on those CTR-boosting title tags and meta descriptions, but your local rankings are still in poor condition? It seems like … Continue reading "The Secret to High Local Search Rankings – Citation Consistency"
Google remembers everything you do in AdWords … Everything. Once you associate your information with Google, the company never forgets. It really is much like a marriage. You can’t quit completely and start fresh all over again. Once you’ve signed up, you’ve signed up. Since you’re required to use real-world information to finalize your account, … Continue reading "You and Google… Till Death do you part"
60% of mobile users access smartphones as a primary means of online shopping and research. 76% report they are more likely to read a message if sent as a text (SMS) rather than an email. 64% admit they have made a purchase based on a mobile marketing alert or campaign. In short, the mobile revolution … Continue reading "Using Mobile Personas For More Productive Marketing"
Keyword research has long been a staple ingredient of the search marketer’s arsenal; providing new ideas for keywords, data on volume and competition, and of course, bottom-line feasibility. Ten years ago, any effective SEO campaign started with a strong set of keyword research (KWR) to guide the strategy. You’d pull the data straight from Google, … Continue reading "5 Ways Keyword Research Has Changed Over the Last 10 Years"
Thinking up fresh content ideas is one of the most time – consuming tasks for a content marketer. Wouldn’t it be nice to have a massive list of topics ready to inspire your content creation? In this post, you’ll learn 9 ways to quickly generate an arsenal of new content ideas. Save those ideas to … Continue reading "9 Insanely Fast Ways to Generate New Content Ideas"
One of the first steps people take when trying to rank in the search engines is doing keyword research. A lot of people aren’t doing keyword research any more because Google’s tools don’t reveal as much data as before. But keywords do still send traffic and ignoring keyword research is a big mistake. Keyword research … Continue reading "5 Common Keyword Research Mistakes that Might Be Costing You Traffic and Money"