Buyer personas are a great tool to put a face to your target market. This can be incredibly useful when planning marketing strategies as it focuses your intent on specific people instead of a broad, mysterious market. Creating effective buyer personas shouldn’t be taken lightly. If they are going to represent your target market, it … Continue reading "5 Mistakes That Can Cripple Your Buyer Personas"
Today we’re continuing our series of AWR Cloud-oriented articles that will help you maximize the potential of your subscription. Even though – as some of you might remember – AWR Cloud started out as a reporting tool, it has evolved into a rankings monitoring tool we’re proud of today. And since we know many of … Continue reading "Whitelabel – How to Conceal Any Trace of Using AWR Cloud"
Page speed is critical to your website’s success, and page speed testing tools like GTMetrix, WebPageTest.org, Pingdom, and Google PageSpeed Insights are great at helping you achieve it. These tools provide valuable insight to help you identify where your page speed is suffering, however, they are limited in what they can do to help you … Continue reading "5 Tips to Speed Up Your Website that Page Speed Tools Won’t Tell You"
Video continues to dominate content strategy in 2016, and video will account for 80 percent of all internet traffic by 2019. Videos can generate more backlinks than text-based content because users find them more interesting and engaging. In fact, more than half of marketers name video as the type of content with the highest ROI, … Continue reading "3 Ways to Leverage Video Content for SEO"
At the end of each year, we’re running a customer satisfaction survey and whether our users work in an SEO agency or are responsible for generating more traffic for their company’s website, they all have one thing in common: SEOs are extremely busy people. On-page, off-page, monitoring, reporting, you name it – these are all … Continue reading "5 Tips for Setting AWR Cloud on Autopilot"
Google introduced Accelerated Mobile Pages (AMP) in search results back in February 2016, as a solution to a big user experience problem for mobile searchers – page speed. And just like with any new feature Google rolls out, SEOs and webmasters want to know: Can AMPs help improve rank? Now that the dust has settled … Continue reading "Will Google’s Accelerated Mobile Pages Improve Your Rank? A Data Driven Answer"
Just when you think you’ve mastered social media for your business, there’s a new development that leaves you scratching your head, thinking, “But of course, it’s brilliant!” Case in point? Geofilters from Snapchat. Want to be a Snapchat superstar? You can even design your business’s own Snapchat geofilters for extra impact! Your On-Demand Geofilters The … Continue reading "Get Your Business Going with Geofilters on Snapchat"
We’ve recently launched the new advancedwebranking.com, and we’re pretty excited to share it with you. One of the things we were aiming for was to unify the site with our updated branding, but more precisely, we focused on improving the accessibility, organization and performance. This translates into faster load times, less data burden, and a … Continue reading "Faster and More Accessible: The New advancedwebranking.com"
Call it emotional targeting, emotional marketing, or emotional branding – whatever it is, all of these three distinctive terms are linked together through their mutual usage of one particular word: emotional. A strategy that’s focused on an emotional approach prioritizes the wants and needs of the customer above a strategy that seeks out tactical spikes in … Continue reading "How To Promote B2Bs Using Emotional Targeting"
Over the past few years, video has risen into popularity across the globe. You see it everywhere – on television, social media, text messages, billboards, online advertisements, and even restaurant menus. Because video has become so prominent among the rising generation, creating videos of your own has never been easier. Now, everyone has instant access … Continue reading "11 Reasons Why Video is Better Than Any Other Medium"