How to check my rankings with Advanced Web Ranking

Advanced Web Ranking presents the information gathered from search engines in a set of interactive, easy to use reports. Each report can be viewed by clicking on the corresponding view in the top panel of the Rankings section.

There are six types of tabular reports:

  • Overview
  • Visibility
  • Website Rankings
  • Keyword Rankings
  • Search Engine Rankings
  • Top Sites
  • Spider Web Chart

For five of the six types of interactive reports (Website Rankings, Keyword Rankings, Search Engine Rankings and Overview) a graphical rank evolution chart is also available.

In the tabular reports, you can sort the table rows by clicking on the column headers or you can reorder and customize the columns using the button at the top left corner of the table area.

How to see the exact URLs that are ranking for your keywords

How to filter my ranking data

You can apply filters to the data you see in your ranking reports, using one of the predefined filters available or define your own. You can access the available filters from the Filters drop down menu at the top of the screen.

Also, you can apply a filter on the text of the first table column (which may contain websites, search engines or keywords). For that you need to use the Filtering field at the top right corner of the inputs area or the filtering field available in the header of the correspondent input.

How to set the number of results to be retrieved from search engines

The search depth or the number of results Advanced Web Ranking retrieves for each keyword, can be set globally, for all projects or individually, per project.

  • To set the default search depth globally for all your projects, you need to go to the Settings -> Global settings -> Performance -> General performance settings and adjust the Search Depth (number of results) value.

    By default the Stop if all websites are found option you will notice next to Search Depth, is enabled. That means the update process to stop when all the websites from your projects have been found, regardless of the search depth that is currently set.

    If you wish to get all the results according to the current search depth, just uncheck this option. You can also set AWR to stop querying if specific websites from your project have been found, using the Stop if found options from Settings -> Websites menu.

  • To set the search depth individually for a project, you need to go to the Settings -> Project settings -> Preferences menu, disable the Inherit from global preferences option and adjust the Search Depth (number of results) value according to your preferences.

How to see the fresh gathered data within the interactive reports while the project is still updating

To be able to see fresh data in the Rankings -> Overview interactive report while the project is still updating, you need to go to Settings -> Global settings -> Reports -> Common Reports Settings menu and enable the "Show live updates in overview" option.

How to track my rankings on Google AdWords with Advanced Web Ranking

If you wish to track the sponsored results that Google returns for your keywords, you simply need to add the desired Google AdWords search engine to your project.

For that, go to the Settings -> Search Engines menu, click the Add button, select Add Search Engine and type into the search field "AdWords". If you wish to see all available countries for Google AdWords, click the corresponding "See more countries" link at the right.

Select the desired search engines and click Ok for the new search engines to be added to your project.

How to exclude Google Places listings from organic results

If you wish to track in AWR only the organic results, excluding the Places entries that Google blends with the traditional results in its SERPs, you need to add the Google Exclude Places search engine to your project.

For that, go to the Settings -> Search Engines menu, click the Add button, select Add Search Engine and type into the search field "Google Exclude Places" to quickly filter the list. If you wish to see all available countries for Google Exclude Places, click the corresponding "See more countries" link at the right.

Select the desired search engines and click Ok for the new search engines to be added to your project.

How to track my rankings on Google Universal with Advanced Web Ranking

If you wish to also retrieve the specialized search results: Local, News, Video, Shopping and Image that Google blends with the traditional organic results, you need to add Google Universal search engine to your project.

For that, go to the Settings -> Search Engines menu, click the Add button, select Add Search Engine and type into the search field "Universal". If you wish to see all available countries for Google Universal, click the corresponding "See more countries" link at the right.

Select the desired search engines and click Ok for the new search engines to be added to your project.

Further, in order to make visible the Result Type column in your Website Rankings and Top Sites ranking tabs, you need to add it manually to the table.

How to track my rankings on Google Video, Images, Shopping or News with Advanced Web Ranking

If you wish to retrieve the search results returned by the related Google specialized search service (Videos, Images, News, Shopping, etc), you need to add these search engines to your project.

For that, go to the Project -> Search Engine menu, click the Add button, select Add Search Engine and type into the search field the name of the category you wish to query: Video, Images, etc. This should filter the list of search engines according to your request.

If you wish to see all available countries for the search engine you searched for, click the corresponding "See more countries" link at the right.

Select the desired search engines and click Ok for the new search engines to be added to your project.

How to track my rankings on mobile with Advanced Web Ranking

If you wish to track your website rankings on mobile search engines, you simply need to add the desired mobile search engine to your project.

For that, go to the Settings -> Search Engines menu, click the Add button, select Add Search Engine and type into the search field "mobile". You should get the filtered list of mobile search engines available in AWR.

Select the desired search engines and click Ok for the new search engines to be added to your project.

How to track my rankings on Local/Maps search engines with Advanced Web Ranking

If you wish to track your website rankings on local/maps search engines, you simply need to add the desired local/maps search engines to your project.

For that, go to the Settings -> Search Engines menu, click the Add button and select Add Local/Maps Search Engine. The "Add Local Search Engines" wizard has three steps:

  • Set the location - for that you have three options. You can either Define a new location using its geographic coordinates, Import your locations from a .csv file or Select a predefined location from the list below.
  • Choose the desired Local/Maps Search Engine(s)-after choosing the location you are interested in, Advanced Web Ranking will display the list of available local/maps search engines for the location you defined.
  • Add Local/Maps Search Engines to the project-once you press the Finish button, the selected search engines will be added to the current project.

How to track my rankings on Google Location with Advanced Web Ranking

Google displays different search results depending on the location of the user and the data center it gets the results from. With the Custom Location service that Google introduced, the search engine allow users to specify the location they desire and retrieve the results relevant for that location.

In Advanced Web Ranking you can gather the same ranking results as if you would have set a certain location in your browser, using a Google Location search engine.

To add a new Google Location search engine to your project, go to Settings -> Search Engines menu, click the Add button and select Add Google Location Search Engine.

The wizard you will further enter, enables you to define the location you are interested in and choose from the available Google Location search engines available in for the location you specified.

How to track my rankings on Bing through Bing API

With Advanced Web Ranking you can verify your rankings on Bing through Bing API, a risk-free and secure tool . All you have to do is to provide AWR with a valid Bing API key.

Go to the Settings -> Global settings -> Performance -> Search Engine API Settings menu, enable the "Use Bing API" option and then enter the key you received from Bing. As long as this option is enabled, all searches made on the Bing search engine will use the Bing API.

What is Site Rank and how is it calculated?

The Site Rank is a number that tells how well a website is ranked for the selected search engine and keywords, and is calculated using the following formula:

Site rank
  • The Keyword Priority can be set from the Project -> Keywords menu. You can set your own keyword priorities from 1 to 10 for example, with 10 being the most important keyword.
  • The Maximum Priority is the maximum value taken from all the keyword priorities.
  • The Search Depth is the number of search results that Advanced Web Ranking is downloading for each keyword. This value can be changed from the Settings -> Performance -> General performance settings menu and it can also be overwritten in the Project -> Settings -> Preferences menu.
  • Position is the actual position of the keyword in the respective search engine results.

What is the Visibility Score and how is it calculated?

The visibility score is the sum of all visibility points for each keyword based on their position and is calculated for each website for the selected search engines and keywords.

To calculate the visibility score, we first assign a number of points to each of the first 30 positions, as follows:

  • Position 1 = 30 points
  • Position 2 = 29 points
  • ..................................
  • Position 30 = 1 point
  • Positions below 30 have 0 points.

The visibility score is the sum of the points given to an URL by each search engine. The visibility percentage is given by the sum of visibility scores from all the search engines divided by the maximum number of points that the search engines can provide.

Example: 3 search engines give 3x30=90 points. If you have an URL that has the following positions:

  • Search engine 1: Position 1 = 30 points
  • Search engine 2: Position 10 = 21 points
  • Search engine 3: Position 32 = 0 points

The visibility score is 51 points. The visibility percentage is 51/90 = 0.5666 = 56.66% which approximates to 57%.

How to gather rankings from the same location as my clients, using proxy servers

Advanced Web Ranking allows you to assign a list of proxy servers to each project, so you can gather rank data from the same location your customer is in. This way you can always send accurate information with your reports.

Also, if you use more than one proxy servers, the update will be much faster because Advanced Web Ranking will open a connection to search engines trough each proxy in the list of used proxies.

So, to select the specific proxies you wish to gather the rankings with for a project, go to Settings -> Project settings -> Proxy Servers, click the Use application proxy settings button and choose the Use only the selected proxy servers option. That will enable you to assign to the current project, only proxy servers from the location you are interested in.

The other two options you have here are:

  • Use Application Proxy settings - This is the default option, which tells AWR to use the global settings when updating your project.
  • Use only direct connection - When this option is selected, the application will use only the direct connection when updating this project.

To add new proxies in Advanced Web Ranking, use the Proxy manager.

How to speed up my ranking updates using proxy servers

When using only the default direct internet connection, Advanced Web Ranking queries each search engine by sending only one request at a time. Using proxy servers, you are able to send queries from different IP addresses at the same time and thus, decrease the update time.

For example, with 10 proxy servers managed in the application, Advanced Web Ranking would be able to open 10 simultaneous connections to each search engine which results in increasing your update speed by 10 times, without getting your IP address banned.

To add new proxies in Advanced Web Ranking, use the Proxy manager.

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Does the software support/provide proxy querying?

Yes, Advanced Web Ranking allows you to use multiple proxy servers in the application. This will decrease the time an update needs to complete by the number of proxy servers you have because the application sends a search request for each proxy server in parallel. Search engines will treat the search request as coming from different IP addresses.