Advanced Web Ranking Cloud vs. Desktop comparison

Speed and accuracy always make the difference when choosing a rank tracking solution, so what makes each of them unique? Here's a side-by-side comparison of our two products, showcasing each of their native benefits.

Keyword Rankings

AWR CloudAWR Desktop
Daily Keyword RankingsStarting from 286 keywords tracked daily
(using the default settings of 1 search engine unit and a page depth of 5)		Starting from 250 keywords tracked daily
(using the default settings of 1 search engine unit and a page depth of 5, without proxy servers)
Weekly Keyword RankingsStarting from 2000 keywords tracked weekly
(using the default settings of 1 search engine unit and a page depth of 5)		Starting from 1750 keywords tracked weekly
(using the default settings of 1 search engine unit and a page depth of 5, without proxy servers)
Extra Keyword RankingsYes, available by upgrading to a higher subscription planYes, available by using third party proxy servers
(not provided)
Tracked Websites NumberUnlimitedUnlimited
Search Engine LimitNoNo
Competitors50 per WebsiteUnlimited
Rankings AlertsYesYes

Project updates

AWR CloudAWR Desktop
Number of daily rankings updates1 per project1 per project
Scheduled updatesYes, daily, weekly, bi-weekly or monthly, with predefined datesYes, daily, weekly, monthly, one-time, with customizable dates
Manual updatesYes, fast (24 hrs) or slow (7 days)Yes
Partial updatesYes, up to 500 keyword units per dayYes
Update AutomationYes, updates are automatic and performed by usNo, Internet access required on the user's computer in order to perform updates

Accessibility

AWR CloudAWR Desktop
AccessibilityWeb based application, can be accessed from any device connected to the Internet and any browser.Local, can be accessed from the user's computer only
DatabaseCloud based, can be accessed from any browser and device connected to the InternetLocal, can be accessed from the user's computer only
OSAllWindows 2000+, Mac OS X 10.6+, Linux
Mobile supportYes
(All devices)		Yes
(Microsoft Surface Pro)

Rankings and localization

AWR CloudAWR Desktop
LocalizationYesYes
City level locationYesYes
Universal results
(organic, AdWords, places, news, videos, images, shopping)		YesYes
Mobile resultsYesYes

SEO Reports

AWR CloudAWR Desktop
ReportsYes, unlimitedYes, unlimited
(starting with the Pro plan and up)
Customizable report sectionsYesYes
Scheduled reportsYesYes
Report formatsPDF, HTML, CSV, XLSPDF, HTML, CSV, XLS, XML, text
Report sharingSave locally, send by mail, direct UI access, PermalinkSave locally, send by mail, upload to FTP
Data exportYes, CSV or JSONYes, CSV or XML
(available only for the Enterprise plan)

Extra features

AWR CloudAWR Desktop
WhitelabelYes, for both reports and application access for clientsYes, for reports
Multiple user accessYes, unlimited users, invitation basedNo, single user
Google AnalyticsYesYes
Google Webmaster ToolsYesYes
Website AuditYesYes
Keyword ResearchYes, from Google Webmaster ToolsYes, from Google Keyword Planner, Google Webmaster Tools and SEMRush
(available only for the Enterprise plan; requires paid API key)
LinksYes, referral data from Google AnalyticsYes, from Moz and Majestic SEO
(requires paid API keys)
SocialYes, Twitter, Facebook, Google+, Pinterest, LinkedIn shares; Facebook and Twitter accounts connectivityYes, Twitter, Facebook and G+ shares
Developer APIYesNo
(Export feature provides similar data, available only for the Enterprise plan)
Cloud - Desktop SyncYesYes, starting with version 10

Pricing details

AWR CloudAWR Desktop
PricingMonthly or yearly recurring subscriptionLifetime license, one-time only purchase
Extra paymentsNoYes (optional), maintenance plan renewal every 12/24 months
30 day money back guaranteeYesYes
Technical supportYes, for both trial and paid accountsYes, while maintenance plan is valid
In-app supportYesNo
Application updatesYesYes, while maintenance plan is valid
TrialYes, 30 daysYes, 30 days
Free accountYes, with limited resourcesNo