Keyword units consumption and resources allocation

Keywords units consumption depends on multiple factors: number of keywords, the number and type of search engines in your project, search depth and project update frequency.

1 keyword unit = 1 keyword updated one time on 1 search engine unit, with a search depth of 5 pages.

When you create a new project, you'll have the 3 default search engines suggested - Google, Yahoo and Bing, which are counted as 1 search engine unit. Adding more SEs to a project or switching the search depth from 5 to 10 pages will increase the number of units consumed.

Whenever you need to see how resources were consumed for your projects, just click on the Resources bar within your Cloud account.

What is a search engine unit?

A search engine unit represents 3 different search engines.

By default, we have Google, Yahoo and Bing, but you can change to any other different search engines from the list, and it will be counted as 1 unit*. When you add 2 Google search engines, (Google Universal and Google custom location i.e.), this will be calculated as 2 separate units.

By default, AWR Cloud retrieves the top 50 positions (search depth of 5 pages) for each keyword. To retrieve more results, change the search depth to 10 pages.

some of the sponsored results search engines are calculated differently

How does AWR Cloud perform updates?

You no longer have to worry about Google or any other search engine restrictions, because the service sends queries using integrated geo-location proxy servers, emulating the human behavior in browser.

Change update frequency

To change the scheduled update frequency, navigate to the project Settings menu -> Update section, and choose from the following available:

  • daily - on each day
  • weekly - on each Wednesday
  • bi-weekly - twice a month, on the first and third Wednesday
  • monthly - every first Wednesday of the month

How does the Update -> Country selection affect the project?

The Update country selection affects the following preferences:

  • The default search engines which are added automatically to a newly created project (for example, when creating a new project and selecting UK in the country drop-down, the search engines tracked for the initial update will be Google UK, Bing UK and Yahoo UK);
  • The local market for retrieving AdWords data (if the country is UK, then the search volume, CPC and other AdWords data retrieved for your project is relevant for the UK market);
  • The character set encoding used for the pdf reports.

The location settings at search engine level only affect the rankings gathered by that search engine. The selected settings are per search engine, not per project, and they overwrite the country selection at project level (for example, when selecting the country: UK in a project and defining custom location search engines for US, or any other country / city).

What is search depth?

The search depth represents the number of page results tracked for a project update - 5 or 10 pages, that is the first 50 or 100 results from SERP.

How long does it take for an update to deliver rankings?

Once you add a new project in AWR Cloud, it takes between 30 minutes and 24 hours for the initial update to perform, depending on how complex the project is. All other scheduled updates deliver data on certain days, as follows:

  • daily - on each day;
  • weekly - on each Wednesday;
  • bi-weekly - twice a month, on the first and third Wednesday;
  • monthly - every first Wednesday of the month.

On-demand updates come with 2 available options:

  • Fast - project updates within 24 hours;
  • Slow - once started, rankings are available within 7 days

Can I manually start an update?

Of course. If you need rankings earlier than the scheduled update delivers, you can manually start a Fast on-demand update, which will be completed within 24 hours. This type of update is only available for paid subscribers and the consumed keyword units will be reimbursed at the beginning of next billing month.

Schedule websites to automatically update

You can choose one of the 4 types of available scheduling options - daily, weekly, biweekly (twice a month) or monthly.

Default vs Universal rank tracking

The default Google search engine tracks organic results, retrieving data from the nearest US data center available. When you add a new search engine to a project, the default types of results tracked are Organic. When you add a custom location search engine - the default results to be tracked are Organic and Places.

However, you can change these types of search results to the ones you need, choosing between Organic, Organic and Places, AdWords*, Images, Videos, Mobile, Maps, News and Universal.

This video shows you how easy it can be to define a search engine to track the type of results you need for your project.

Choosing Universal means that the application will no longer limit tracking to Organic results, and include rankings for all other types of blended SERP listings (Videos, Images, Carousel entries and so on). Only ads will be skipped from the results retrieved.

limited to certain countries only

Does the number of websites added to a project affect the keyword units consumption?

No. You can add up to 50 websites (49 competitors and your main website) per project and the resources consumed for an update will not be influenced.

What is the difference between scheduled and on-demand updates, when it comes to keyword units calculation?

When you schedule the project on a certain frequency (daily, weekly, biweekly, monthly), the application reserves the required number of resources which will be consumed during one month. If you selected weekly, all 4 updates will be performed. Same calculation applies for the other available frequencies.

The on-demand update is calculated differently in our system. It's a manual update which you are able to perform, to retrieve the rankings earlier than the scheduled update is due to deliver.

This is why it consumes separate resources, which are reimbursed when the monthly subscription is renewed and the resources are reset.