As a professional, you don’t work only for the benefit of your company but also build your personal reputation along the way. It basically means that you are trying to build a self-brand and position yourself as one of the key opinion leaders in the industry.
This is very important because it raises your authority in the niche, enabling you to make career improvements and possibly start your own business some day. Additionally, personal brands are important because people tend to trust other people more than companies or organizations.
According to recent studies:
- Almost 90% of consumers trust personal recommendations, while only a third believe brands.
- Of all executive recruiters, 90% say they conduct online research of potential candidates.
- Leads developed through employees’ social media activities convert 7 times more frequently than other leads.
- Over 80% of clients are more likely to trust a company when their senior executives are active on social media.
If you want to become a relevant stakeholder in your field of work, you should learn how to build professional credibility. In this article, we will show you online tools and hacks on how to write your personal brand.
Where to Start?
People often say that well begun is half done. You should accept it as your motto because the beginning is the most difficult phase of self-branding. In that regard, we recommend you do the following:
Make a plan
Before you start making concrete moves, you should think of you as the brand. Who are you exactly? What kind of values do you promote? What do you want to say to your followers? When you answer these questions, you can design a good plan and begin building the personal brand.
One of the basic elements of this plan should be audience targeting. Namely, you ought to think about the average person who is willing to follow your content long-term. This persona has certain traits and you have to be clear about all of them:
- Age: Do you aim at young talents or skilled and experienced professionals?
- Location: Do you want to go global or stick to the relevant stakeholders in your city, region, or country?
- Industry: Choose a niche that really fits your skills and expertise.
- Style: Is your average follower interested in analytical approach or amusing content?
Choose the right channels of communication
You probably have a few social media profiles already (who doesn’t?) but now you must try to maximize the potential of all accounts. First of all, you need to determine the right channels of communication with your audience.
LinkedIn is mandatory for individuals who want to establish themselves as industry thought leaders. The network requires regular in-depth analysis of the latest business trends, which can be time-consuming. For this reason, you should learn to write more in less time.
Besides LinkedIn, there is also Facebook – the largest social media in the world. With more than 2 billion active users, you will definitely find most of the target followers over there. You should delete inappropriate personal content from this (and every other) network.
However, you don’t have to be super-serious about the posts. Facebook is good for casual communication as you can publish interesting updates followed only by a nice comment. Sponsored posts are a huge benefit since you can expand reach with only a few dollars per day.
Twitter is another interesting tool because it gathers most of the well-off clients and social influencers. Use it to exchange industry-related news or ideas, expanding the network of business contacts.
LinkedIn, Facebook, and Twitter will probably be more than enough for self-branding. If you want to stay focused and efficient, we suggest you stick to no more than 3 networks, unless you really know that an important segment of your target audience uses Instagram or Pinterest.
Create a website
You will rarely ever find a successful personal brand without its own website. Don’t save budget on this feature because it will make you look more credible in the eyes of the average follower. It doesn’t need extraordinary elements:
- Landing Page: It should be simple but attractive. Add your image to boost brand awareness.
- About Me Page: Present yourself and tell people who you really are and what you do.
- News Page: Publish industry news and brand-related posts.
- Blog: A successful brand needs a killer blog.
- FAQ: Answer questions that followers ask you frequently.
Post relevant content
Content creation is by far the most demanding aspect of the personal brand building. If you want people to consider you the authority in a given niche, you have to make high-quality posts time and again. Besides that, you must develop a unique style and become widely known for your way of thinking.
At the same time, content must not be one-dimensional. Perhaps you are a great writer but people want multimedia content, so you need to combine various forms. We will explain to you the peculiarities of each format here:
Blog posts: Blogging is the basic activity in self-branding. You need to show your skills and knowledge through series of articles, which is extremely difficult for most individuals. It is necessary to publish posts at least once a week, so you could run out of relevant topics soon. Although you should try to do everything alone, sometimes you won’t be able to do it without help from some of the best paper writing services.
Images & Infographics: The Internet is getting more visual every day, which means that photos and infographics are mandatory. This format can be informative but also funny or amusing on some occasions, giving content the much-needed relaxation from time to time.
Audio format: There is growing demand for audio content these days. People don’t have enough time for reading or watching content, so they listen to audio formats while commuting or doing their job in the office. A podcast is the best option in that regard because it’s easy to make but still very educational and entertaining for most listeners.
Videos: Video content will make 80% of an entire Internet traffic by 2020. In such circumstances, you are obliged to create videos to build up your personal profile online. It doesn’t need to be as exciting as a Hollywood movie, but you do have to make it logical and informative.
Multimedia: Of course, there is always the possibility to mix all of these content types. You could write a post with extra details such as infographics, videos, etc.
Best Online Personal Branding Tools
After all you’ve seen so far, you have every right to assume that building a personal brand is not simple. Fortunately, there is a whole bunch of useful tools you could use in this process. We decided to narrow down the choices for you and reveal our list of the best online personal branding tools. Let’s check them out!
Nomen est omen – it’s an ancient saying that means ‘the name speaks for itself.’ This couldn’t be truer in the digital world, so you need to find the same nickname for each social network. This is exactly where Namecheck steps in to help you find an available username.
Proofreading is one part of content creation you are not allowed to skip. It’s a time-consuming task but Grammarly will help you to eliminate all typing mistakes easily. Even more, this app can determine writing patterns and give you suggestions how to improve your style.
We mentioned already that you need to produce multimedia content. Canva is the tool that allows even first-time designers to create great images, tables, infographics, and other types of visual content. It is simple and intuitive, which makes the job much easier than usual.
You need to learn what people write about you online. This is hard to handle on your own but Google Alerts will send you emails every time there’s a new post related to your name. When you set up a Google Alerts account, make sure to include the commonly misspelled versions of your name or international translations to make the search more precise and thorough.
Mention is Google Alerts of the social media sphere.
In the abundance of social networks, it is getting more difficult to operate all of your profiles. Buffer will make sure that you schedule and publish every piece of content at exactly the right moment. This means that Buffer doesn’t function randomly – it minds the timing and posts when your followers are active online.
The last, but definitely not the least important personal brand building tool on our list is Google Analytics. It’s a quintessential website scanner that reveals every little detail about your online presence. Using Google Analytics, you can find the most popular content but also detect posts that didn’t inspire user engagement.
This way, you can boost successful topics and eliminate themes that proved to be unsuccessful. It will bring you additional brand awareness and make the personal brand more credible in the long run.
Building a personal brand is crucial for all professionals who care about long-term success in business. If you want to be recognized as the authority in your niche, you need to prepare a full plan of actions and procedures that will make you stand out from the bunch of likeminded individuals.
It’s not an easy task, but it’s possible if you really want it. In this article, we showed you online tools and hacks on how to write your personal brand. Follow our suggestions and it will make your personal brand flourish, so don’t hesitate to use them!
Note: The opinions expressed in this article are the views of the author, and not necessarily the views of Caphyon, its staff, or its partners.