If you haven’t been paying attention to Google’s new Pixel smartphone, you should certainly take notice. It may be reshaping SEO with a few key features such as Google Assistant and Voice Search Optimization.
The Pixel smartphone by Google is also doing rather well in the market. After the Pixel’s first week, its market share reached 0.016 percent, according to a Forbes article. And the Pixel XL reached 0.020 percent. This is certainly an excellent start when compared to the Nexus 6P numbers.
When first looking at the Pixel, it appears to be similar to every other innovative high-end smartphone on the market.
However, it is the first smartphone Google has developed solo. This is a big leap from the first Android and Nexus models, especially when it comes to phone diagnostics since the Pixel is 100 percent Google.
The tech industry leaders even noted that the Pixel is:
The first phone made by Google inside and out.
Despite the Pixel’s sleek design, it may change SEO forever. This could have a lot to do with Google analytics and the way users will begin using voice search optimization.
Pay close attention SEOs, you may need to switch up your SEO tactics with these new Google Pixel features.
What is the Google Pixel Smartphone About, and Will it Revolutionize SEO?
The Google Pixel smartphone is all about the company’s vision to launch new services. Services such as voice operated Google Assistant and the VR Daydream platform. These innovations are potentially changing the smartphone industry.
It also boasts the AMOLED display and Gorilla Glass cover, making it pricey, yet irresistible to many tech fanatics. Not to mention the fingerprint sensor trackpad for one handed convenience for opportunistic selfies.
This game-changing innovation doesn’t stop with those one handed selfies. The Google Pixel is also ushering in new voice search options that may revolutionize mobile SEO. And Google Assistant is meeting the needs of mobile users on the go too.
Exclusive Google Assistant for Pixel Has Benefits and Pitfalls for SEO
A hallmark feature of Google’s Pixel smartphone is Google Assistant. This feature is only available on the Pixel and Pixel XL, and it may be a key purchase point. However, this feature may put traditional SEO efforts at risk.
Google Assistant has a kind-hearted female voice with near AI abilities. It has a variety of conversational skills that can actually put your speech into context, due to excessive romance reading, according to Search Engine Journal. A smartphone with better conversation voice understanding is great for users, but it may raise a few future SEO problems.
The use of voice command has been gaining momentum since Apple’s Siri and Microsoft’s Cortana. According to Search Engine Journal, 55 percent of teens and 41 percent of adults use voice chat daily. And the numbers continue to rise.
This could put traditional SEO in danger, according to Jayson DeMers on Forbes. As voice chat and voice operated features like Google Assistant become more accurate, users will rely on it more. After all, no one likes typing. In fact, the word error rate has gone from 20 percent to eight percent in two years.
Voice recognition is certainly becoming voice understanding. Behshad Behzadi, Principal Engineer at Google Zurich, said:
Google’s aim is to transform voice search into an ultimate mobile assistant that helps you with your daily life, so you can focus on the things that matter.
The move to voice understanding will also change the way keywords are used. One of the many SEO trends discussed at SMX West 2016 was voice search, and how it may indeed be the future of SEO.
SEOs that employ voice search optimization strategies may benefit big in the near future. However, the coming change in SEO tactics could be good news for content. Since voice understanding will rely heavily on how a user speaks keywords, rather than type them.
Google’s Pixel and Voice Search Optimization Changes Keyword SEO Strategy
The Google Pixel really made voice search a top priority. Instead of using rigid speech structures to implement its voice search feature, they took a conversational approach. And this is what may change traditional SEO strategies.
Said simply, speaking is a lot easier and more efficient than typing. Rather than writing out what you have to say, millennials and Generation Z can use Google Now, Cortana and Siri to ask away. – Michael Peggs of The Huffington Post.
Voice search is certainly becoming increasingly popular due to its improved accuracy. To meet demand, Google is developing natural speech search engine capabilities. This leads to incorporating natural speech into keyword SEO efforts.
For example, if you were searching for weather in Seattle, you might type, “Seattle weather.” However, with voice search SEO, or voice engine optimization, you might ask, “What is the weather like in Seattle today?” Certainly a completely different SEO keyword strategy used with voice when compared to traditional SEO.
SEO Tips for Google’s Pixel You Need to Know
Understand Schema Markup
This HTML feature essentially assists search engines in understanding context in content. This is handy when it comes to voice SEO strategies.
A study by Searchmetrics found that:
Over a third of Google search results incorporate Rich Snippets supported by Schema, But only 0.3% of websites are making use of the Google approved Schema tool.
Focus on the facts
Contrary to traditional SEO strategies, voice search encompasses who, what, where, when, and why. This is especially important for SEOs who want to boost their website search rankings. Having a FAQs page that addresses those essential question words will enhance your SEO efforts when it comes to the voice search revolution.
Long winded keywords the future of SEO
Users enthusiastic about voice search will be using sentences rather than short-tail keywords. SEOs that start using long-tail keywords will have the opportunity to get the SEO results they want. Think about how you would use voice search and you will have your new set of keywords.
In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision. – Stephen Mahoney, publisher of Search Engine News.
Optimize your content’s microdata
Ensure your website and content utilizes XML Sitemaps and focus on your location information as well. This will provide speedy answers about your business, according to Search Engine Watch. This will lead to purchases or a larger following, so make your SEO strategy powerful and use microdata to your advantage.
Not All that Glitters is SEO Gold for Google’s Pixel
There are, however, still some problems Google needs to iron out in regards to the Pixel. The International Business Times featured a story about the Pixel being hacked in 60 seconds. However, the story did add that:
Not only the Pixel phone, the hackers also successfully hacked Apple’s updated Safari browser running on MacOS Sierra in just 20 seconds.
And there are always issues regarding software and hardware issues when newly launched smartphones are concerned. The latest Samsung recall is a prime example. The Pixel and its traditional SEO hindering voice search capabilities will certainly need the occasional diagnostic test.
Google’s Pixel is certainly the tech company’s way of decreasing its dependency on Android and Samsung. It may also have features that could compete with Apple’s iPhone. And users are definitely calling for more voice search features.
A survey on voice search by Google found some very compelling statistics that furthers the voice SEO revolution. Among the reasons adults use voice search, 76 percent say it’s safer, 62 percent say it’s more efficient, and 85 percent say it’s the future. Despite its current innovative prowess, voice search users still want the Google Pixel smartphone feature to find keys and TV remotes.
Note: The opinions expressed in this article are the views of the author, and not necessarily the views of Caphyon, its staff, or its partners.