Today we’re gonna talk about a feature that’s been one of AWR Cloud‘s strengths since the very beginning, but maybe not all of you are aware of.
Since the early days of AWR Desktop (which is no longer under active development), we knew that search will, at some point, become more focused on local searches. And nowadays it’s more focused than ever. In a world where you can’t step into a bar or wait for the traffic light to change green without seeing a bunch of people fiddling with their mobile phones (texting while driving is bad, mmkay?), local search is a must for every brick and mortar business.
Let’s say you’re a shop owner. You need local search tracking to find out how well you rank for searches conducted from your city or even more specific, from your neighborhood. Or you’re managing your family owned restaurant located in Staten Island, New York. There’s a very slim chance that you’ll get a lot of customers from Yonkers, right? You got it – your attention turns on how well you rank in your region.
Here’s where AWR Cloud can help you, by emulating a search as if we were in your actual location (nopez, no teleportation required 🙂 )
How it works
This is a question I hear a lot: how do we “trick” Google to deliver results from a certain location when we’re not actually there?
The short answer is that AWR Cloud uses a network of proxies physically located in USA and in many other countries that “tell” Google to conduct a search for that specific country. And to further narrow the search down to city and street level, we emulate a search just like the one you can make from your own browser, using the Google Search tools:
As you can see in the screenshot above, the default location for the proxy I’m using is Nebraska, but Google lets me tell it which location I’m actually in, so I can switch it to Manhattan, New York, NY and get results for that exact location. I wouldn’t be able to see John’s Pizza of Times Square in the results from Nebraska, would I? 🙂
However, I’ve met a lot of people who didn’t believe me when I told them that using these settings you get similar results to the ones you’d get if searching on the other side of the globe and I’d like to clarify how this is possible. We’re gonna get a bit technical on this part of the article, but bear with me.
Handheld devices have location services that acquire the geo coordinates from cell towers, registered WiFi networks or the GPS module installed on the device. Google relies on this location data to provide you relevant results for your area.
But there are 2 other facts that Google takes into consideration when returning the results, that we rely on: a) desktop computers don’t have geolocation, and b) not everyone allows apps on their devices to use their location.
Let’s take the first case for example. Desktop computers can only be located by their IP address and in this case that IP address’ location is actually at your ISP’s headquarters. For instance, my ISP can be located two blocks down the street or even in the next zipcode. Either way, that’s not my location and Google knows it.
That’s why Google lets me define my location and trusts me I’ll enter the right one. And that’s exactly what AWR Cloud does. It tells Google to search in the location you specify for your local search. Yes, it sounds like AWR Cloud is “lying” Google and well…that’s exactly what happens. 🙂 In our defence, we do it for a noble cause: our awesome users! 🙂
How to set it up
Well, just like setting your location in a browser, you also need to set it in AWR Cloud:
This doesn’t only apply for small local businesses, but for large businesses, too. If you’re the owner of a chain of restaurants with 3 locations in New York and, let’s say, 2 in Boston, this works for you, too. Just add all 5 of your targeted locations to AWR Cloud…
…and you’ll have results for each of those 5 locations as well.
There’s actually no limit to how many locations you can add. And, yes, you multinationals out there, AWR Cloud can help you, too: add multiple locations from USA, UK, Germany, France and, pretty much, any country you like. The localization feature works at city, area and street level.
By the way, if you’re more into videos, here’s a short clip I’ve personally made (to be read “you’ll love” 🙂 ) on how to define a local search engine in AWR Cloud:
See it for your yourself! Check how you rank in different locations around the world by starting a FREE 30-day AWR Cloud trial!