When it comes to increasing conversion rates, videos are a great tool because you can convey your brand message in just a few seconds. No matter if your marketing goal is more traffic, more subscriptions or sales, your prospects look for some basic information about why they need what you’re offering and why you’re better … Continue reading "Tips for Creating a Whiteboard Video that Converts"
YouTube is not only a social network, it is THE video social network. It also happens to be the second largest search engine. If we match those two statements with the rise of video as the most engaging type of content on the internet today, optimizing every video to rank high on YouTube should be … Continue reading "Building a Winning Video SEO Strategy for YouTube"
If you’re not using video as a content marketing tool, you’re losing out. In a recent study by Cisco, it was estimated that global internet traffic from videos will constitute 80% of all internet traffic by 2019. With the widespread adoption of high-speed internet (and in recent years, mobile internet), people can finally fulfill their … Continue reading "How to Do Keyword Research for Your YouTube Videos"
YouTube is an amazing success story and it’s hard to remember a time when it didn’t exist. But it did and, back then, the world was a very different place. The internet was slow and cumbersome, and video could only be consumed via the TV or on media such as VHS tapes. The world changed … Continue reading "SEO for YouTube – Ranking Higher in Google Video Search"
Video continues to dominate content strategy in 2016, and video will account for 80 percent of all internet traffic by 2019. Videos can generate more backlinks than text-based content because users find them more interesting and engaging. In fact, more than half of marketers name video as the type of content with the highest ROI, … Continue reading "3 Ways to Leverage Video Content for SEO"
Viral videos are like the alchemy of online marketing and networking. No one is exactly sure how to make a video turn into viral gold every time, but they know that if they could do it consistently, they would be insanely wealthy. What comes to your mind when thinking about viral videos? Cats? Harlem Shake? … Continue reading "How to Make a Better Than Viral Video"
Google Trends has been around for several years and has existed in different forms. On March 20th, YouTube’s trend manager Kevin Allocca announced that Google Trends had been updated to include YouTube searches going as far back as 2008. By searching a keyword in Google Trends and selecting the “Limit to YouTube Searches” option, a … Continue reading "YouTube Trends: Optimizing for the World’s Second Biggest Search Engine"