7 Uncommon Best Practices for the Google Display Network

The Google Display Network (GDN) can be a huge boon for you as an advertiser if you know how to take advantage of it. There are plenty of articles out there about best practices for the GDN, but there are some things they don’t mention that I consider musts. 1. Use Mixed Targeting Adding two … Continue reading "7 Uncommon Best Practices for the Google Display Network"

How SEO at a Startup is a Little Like Beauty & The Beast

Working at a startup in any capacity is constantly challenging and rewarding. But does SEO really differ whether you’re working at an agency with Fortune 100 clients or building a team at a start up? Having worked in house at a small B2B e-commerce company, a well known digital agency working with the above mentioned … Continue reading "How SEO at a Startup is a Little Like Beauty & The Beast"

Geo Location and Search Engine Rank Tracking

Google’s goal is to return the most relevant and useful sites in response to a user query. Consequently, the results they show to a user in Vancouver, BC; Canada will most likely vary from the results returned to a user in Toronto, ON; Canada as the user’s location is a major factor for determining search … Continue reading "Geo Location and Search Engine Rank Tracking"

Competitive Analysis in a Blink of an Eye

Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.  What’s the first thing that crosses your mind when you discover a new rising competitor? Is it : How good is he?  Or: Is he successful?  Does he drive massive traffic to his website? What about … Continue reading "Competitive Analysis in a Blink of an Eye"

Rankings & Anchor Texts – A Match In 3 Simple Steps

  Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.  If exact and partial match links put a lot of weight on your rankings, it would only be logical to keep a close eye on the correlation between them, right? So, if you work on … Continue reading "Rankings & Anchor Texts – A Match In 3 Simple Steps"

How To Improve Your Company Workflow With Advanced Web Ranking Server

Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.  When Advanced Web Ranking was released, about 8 years ago, the application addressed mostly free lancers and small businesses in the industry of SEO. All you needed was one computer and an Internet connection, and you … Continue reading "How To Improve Your Company Workflow With Advanced Web Ranking Server"

7 Don’ts To Do Well On Social Networks

More and more online businesses are using social networks to increase their online exposure, to increase sales or to increase their rankings (now that it’s confirmed the fact that social sharing is also correlated with search engine rankings). But, are these businesses getting any results? Is this method paying off or is it just a waste … Continue reading "7 Don’ts To Do Well On Social Networks"

Set Your Keyword Rankings on Autopilot

Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development. This blog post comes as an answer to the many requests we had from our customers to support them in order to achieve completely automated report generation. My colleagues from our support team, very often receive … Continue reading "Set Your Keyword Rankings on Autopilot"

Have The Ranking Changes In a Second

Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.  Have you ever felt overwhelmed by the clutter of ranking data you have to read and analyze? Have you ever wished someone else could do the rank tracking for you and just fill you up with … Continue reading "Have The Ranking Changes In a Second"

How to Set Up Filters Like a PRO

Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development.  I have talked in a previous post about custom reports in Advanced Web Ranking and, as I promised, I’m back with details on how to define custom filters. So let’s get started! As I said back then, … Continue reading "How to Set Up Filters Like a PRO"