When it comes to increasing conversion rates, videos are a great tool because you can convey your brand message in just a few seconds. No matter if your marketing goal is more traffic, more subscriptions or sales, your prospects look for some basic information about why they need what you’re offering and why you’re better … Continue reading "Tips for Creating a Whiteboard Video that Converts"
YouTube is not only a social network, it is THE video social network. It also happens to be the second largest search engine. If we match those two statements with the rise of video as the most engaging type of content on the internet today, optimizing every video to rank high on YouTube should be … Continue reading "Building a Winning Video SEO Strategy for YouTube"
The year is coming to an end, but behind the scenes we’ve been working hard to bring you new features and improvements for AWR Cloud. I won’t beat around the bush, as I’m sure you’re curious to see what new functionalities you can enjoy. On this release, we focused on two major aspects of SEOs … Continue reading "AWR Cloud Release: Advanced Filtering for Mobile Results, Faster Updates & More"
It’s old news that video is a key point in the process of converting more customers, more sales, and more engagement. Video content has taken over, and it takes a lot of creativity to stand out successfully. Despite the popularity of video, there is not yet any risk of potential customers being overwhelmed by video … Continue reading "Top 7 Strategies to Convert More Customers Using Video"
There’s no need for me to bore you with stats about video content consuming the Web, expedited by Facebook planning a video-first future and Fortune 500 companies confirming video marketing delivers higher returns than display ads. The medium of moving pictures can’t fail to catch the eye, and as 4G connections become increasingly widespread – … Continue reading "Fantastic ‘Shoppable’ Video Marketing Strategies"
One of the biggest challenges that marketers face is creating content that stands out. With the rising popularity of content marketing, creating content that is engaging is necessary to stand out from the crowd and get noticed. So how does a content creator stand out from the thousands of other content creators out there? Here … Continue reading "5 Proven Techniques for Creating Engaging Content"
Video SEO 2017 may make or break some brands. Because video is the most highly consumed digital media, if your business has not yet introduced a video marketing campaign, you are falling behind. But producing videos is only the beginning. The next and quite possibly the most important step is optimizing that content for search … Continue reading "13 SEO Tips for Videos That Only the Experts Know"
Over the past few years, video has risen into popularity across the globe. You see it everywhere – on television, social media, text messages, billboards, online advertisements, and even restaurant menus. Because video has become so prominent among the rising generation, creating videos of your own has never been easier. Now, everyone has instant access … Continue reading "11 Reasons Why Video is Better Than Any Other Medium"