Social media is no more a nice-to-have strategy for businesses these days. It’s become a necessity. And why shouldn’t it be? Customer Engagement. Leads. Conversions. Google Rankings. There’s so much riding on social media’s shoulders these days. There’s so much at stake. Not surprisingly, both big and small businesses are punching above their weight to … Continue reading "12 Low-Budget Yet Solid Strategies to AMP Up Your Social Media Game in 2018"
Did you make any New Year’s resolutions for 2018? Did you want to be more active, be more social, or reach a certain goal in your career? What about your business’ website? Did you make any resolutions for it?Maybe you want to give it a UX overhaul or perhaps you want to make it rank … Continue reading "5 Experiments That Will Uplift Your SEO in 2018"
Chatbots are trending in the world of customer service, and with good reason. They promise companies better customer involvement, retention, and satisfaction. So what exactly is a chatbot, and how can your company benefit from one? There are several things to keep in mind when implementing a chatbot of your own. Let’s take a look … Continue reading "Pitfalls to Watch Out for When Implementing a Chatbot"
Till few years back, customers didn’t have a choice to voice out their satisfaction or dissatisfaction over products they bought. They only had an option of reaching the traditional customer support ways of call or email. But one problem with this mode of resolving issues is that they are one-on-one conversations. It’s very less likely … Continue reading "How CRM and Social Media Evolved into Social CRM"
Have you ever wondered what it would be like to have a social media campaign without images? BORING. That is the first word that comes to mind. Sure, eloquently written paragraphs of informative content take a lot of time and skill, but do they have the same impact as a stunning image? Do they have … Continue reading "6 Reasons Why Stand-Out Design is Your Greatest Asset in Social Media Marketing"
Have you ever felt enormously frustrated that your hard built follower base is simply ignoring your tweets day after day? Could it be that you are doing something wrong that simply drives everyone away? Let me give you a few things to think about. First of all, you need to put yourself in the shoes … Continue reading "5 Twitter Mistakes That Make Your Followers Ignore You"
If you want to find out who the most influential Twitter followers are in your community based on retweets and engagement, here are great tools for discovering them. But what if you want to find out which pieces of content on your website attracts the people whose shares on Twitter lead to the most traffic … Continue reading "How to Find Your Most Valuable Twitter Followers"