When it comes to increasing conversion rates, videos are a great tool because you can convey your brand message in just a few seconds. No matter if your marketing goal is more traffic, more subscriptions or sales, your prospects look for some basic information about why they need what you’re offering and why you’re better … Continue reading "Tips for Creating a Whiteboard Video that Converts"
There is something seriously wrong with the way websites approach their SEO goals. This is true even for companies looking to create inbound leads for the first time. Let’s take the landing of the Neil Patel Blog. Neil Patel needs no introduction and he is arguably one of the best online marketers around. Why is … Continue reading "3 Reasons Site Traffic Can go to Hell & What You Should do Instead"
Change is inevitable in life and in the eCommerce world. What may have started out as a dream match between your online store and your original eCommerce platform might have eventually taken a turn for the worse. Maybe your store’s grown too much, and your initial platform can’t accommodate or scale properly for your needs. … Continue reading "3 of the Biggest Mistakes You Need to Avoid in eCommerce Replatforming"
Research from W3Techs suggests that more than half (54.4 percent) of all websites on the Internet use Google Analytics, including popular sites like YouTube, Tumblr, Reddit and even WordPress. Google Analytics offers in-depth traffic analyses on a wide variety of metrics, but in my experience, one of the most telling is direct traffic. Here’s what … Continue reading "The Value of Direct Traffic in Google Analytics and How to Report on It"
Chances as you’ve already asked yourself this – how can I mark my page in featured snippets? The short answer is – you can’t. Google programmatically determines if a page contains a good answer to the user’s question (query), and displays the result as a featured snippet. This is precisely what we found in our … Continue reading "Google Featured Snippets – What Makes Them Appear"