Pinterest is now more than just a social networking site where people look for new ideas and inspiration. It is currently one of the top online shopping platforms that drives a huge amount of sales for businesses. A study conducted by Shopify found that the referral traffic to Shopify stores from Pinterest and Twitter are … Continue reading "How to 3X eCommerce Sales with Pinterest Buyable Pins"
One major goal every business has with social media is to expand their reach and connect with new potential customers. Nearly everybody has social media in some form, with 79 percent of adults using Facebook. Since so many people use Facebook, any new features they implement have to be taken seriously by marketers. Facebook Live … Continue reading "How to Expand Your Reach with Facebook Live"
Recording 700 million monthly active users, can you imagine the chances of reaching and targeting the right audience on Instagram? Nike, Victoria’s Secret, Chanel, H&M are among the top leading eCommerce brands rated by the number of Instagram followers as of May 2017. With one million active monthly advertisers, have you adopted Instagram for your … Continue reading "8 Instagram Tools to Boost Your eCommerce Sales"
In terms of telling a story with your collateral, marketers are just now learning what many others have known for years – data visualization is the key to dramatic storytelling and resonating with your target audience. Media theorist John Berger said that data visualization is important because people “think in pictures.” Set aside the fact … Continue reading "How to Identify Themes Within Data for Compelling Stories"