Page speed is often relegated to an afterthought in marketing strategies. When there are so many other pressing concerns – conversion optimization, content creation, information architecture, lead generation, etc. – why would anyone spend precious hours trying to trim seconds or milliseconds off their average page load time? The answer to that rhetorical question is … Continue reading "4 Fundamental Steps to Bolster Your Page Speed in 2018"
You may have seen over the last few weeks that Google released an update which provides webmasters who put their websites behind an SSL certificate a ranking boost. If you haven’t seen the news based around website migration behind the HTTPS protocol, you can read the official statement here. It’s not surprising that companies worldwide are … Continue reading "Website Migration Behind an SSL – Does it Help Rankings?"