4 Fundamental Steps to Bolster Your Page Speed in 2018

Page speed is often relegated to an afterthought in marketing strategies. When there are so many other pressing concerns – conversion optimization, content creation, information architecture, lead generation, etc. – why would anyone spend precious hours trying to trim seconds or milliseconds off their average page load time? The answer to that rhetorical question is … Continue reading "4 Fundamental Steps to Bolster Your Page Speed in 2018"

Website Migration Behind an SSL – Does it Help Rankings?

You may have seen over the last few weeks that Google released an update which provides webmasters who put their websites behind an SSL certificate a ranking boost. If you haven’t seen the news based around website migration¬†behind the HTTPS protocol, you can read the official statement here. It’s not surprising that companies worldwide are … Continue reading "Website Migration Behind an SSL – Does it Help Rankings?"