People don’t like advertising; it’s a fact of life. Do you know what they like? Content, and lots of it. Content is educational, entertaining, and to be honest, what makes the marketing world turn. Whoops, almost forgot, content marketing can also yield 4x better ROI than traditional marketing. When people share our content, it creates … Continue reading "10 Trendy Tips to Improve Social Media ROI with Content Marketing"
Many years ago, the method through which companies would acquire new customers was by putting up promotional material and hoping that this reaches more people. Marketing was never an exact science and it is no different today. In the age of the internet, however, there are a couple of things about it that have since … Continue reading "How to Properly Measure Your Social Media ROI"