As an SEO consultant, I hear all manner of concerns relating to site ranking. However, one of the last to be mentioned, if at all, is the ‘spider trap.’ With so much focus given to great content, acquiring links and creating a dynamic social network, the importance of the web crawler is often overlooked. We … Continue reading "Avoid the SEO Spider Trap: How to Get Out of a Sticky Situation"
When you’re launching a new website, it’s crucially important that your “301 redirect” strategy is in place correctly to avoid unnecessary headaches and frustration down the road. If you’re changing your URL structure or moving to a new domain name, 301 redirects should be used to redirect the “Old URLs” to the “New URLs”. However, … Continue reading "How to Audit Redirects When Launching a New Website"