What’s New in AWR Cloud – SSL Compatible Whitelabel, Sponsored Results Tracking, Mobile Verticals and More

Hey guys, We’re delighted to come forward with a new AWR Cloud release which is comprised of several new features, extra improvements, and some much-needed info on GDPR. You’ll find that these new additions help us keep true to our goals of staying on top of the latest SEO trends and rank monitoring requirements. Here … Continue reading "What’s New in AWR Cloud – SSL Compatible Whitelabel, Sponsored Results Tracking, Mobile Verticals and More"

5 Strategies to Get Your Website Featured in the Google Answer Box

The advent of that little Answer Box on top of Google’s Search Engine Results Page has created a coveted spot that any website would ruthlessly fight to have. It’s even better than making the first search result – it’s bringing people directly to snippets of your content with a teaser that will drive them directly … Continue reading "5 Strategies to Get Your Website Featured in the Google Answer Box"

SEO Reporting in 2018 and Beyond – Experts’ Roundup

Hey, everyone! How’s the new year treating your marketing efforts so far? For us, it’s been quite busy behind the scenes with launching a redesigned AWR product – which, coincidentally (or not!) brings a new perspective to SEO reporting. The super-post you’re reading right now is a small project we started at the end of … Continue reading "SEO Reporting in 2018 and Beyond – Experts’ Roundup"

3 Alternative SEO Techniques That You Need to Try in 2018

With more and more algorithm changes, achieving quality SEO results has never been more difficult. Long gone are the days of signing up to directories and keyword stuffing. In a world of mobile-first indexing and Penguin penalties handed out right, left and center – SEO professionals need to find more creative ways to secure top … Continue reading "3 Alternative SEO Techniques That You Need to Try in 2018"

AWR Cloud Release: Advanced Filtering for Mobile Results, Faster Updates & More

The year is coming to an end, but behind the scenes we’ve been working hard to bring you new features and improvements for AWR Cloud. I won’t beat around the bush, as I’m sure you’re curious to see what new functionalities you can enjoy. On this release, we focused on two major aspects of SEOs … Continue reading "AWR Cloud Release: Advanced Filtering for Mobile Results, Faster Updates & More"

How to Optimize for “Searcher Task Accomplishment”

As search engine algorithms and SEOers get increasingly sophisticated, the human experience becomes more and more the centerpiece of the search experience on the web. And that’s a good thing. New tech isn’t groundbreaking tech unless it adapts to real needs in the user experience. It’s not about tricking robots anymore – it’s not about … Continue reading "How to Optimize for “Searcher Task Accomplishment”"

Google Featured Snippets – What Makes Them Appear

Chances as you’ve already asked yourself this – how can I mark my page in featured snippets? The short answer is – you can’t. Google programmatically determines if a page contains a good answer to the user’s question (query), and displays the result as a featured snippet. This is precisely what we found in our … Continue reading "Google Featured Snippets – What Makes Them Appear"

How RBBi Uses AWR Data to Manage Top Brands [Case Study]

Red Blue Blur Ideas (RBBi) is one of the largest agencies in the MENA region, specialized in integrated UX and performance marketing. With an international team of more than 40 specialists, this fast-growing agency has been delivering digital solutions for regional and global brands for over six years. The team at Red Blue Blur Ideas … Continue reading "How RBBi Uses AWR Data to Manage Top Brands [Case Study]"