When Google announced at it’s 15th birthday party that a new search algorithm called Hummingbird had launched about a month prior, many people within the search industry scratched their heads trying to figure out exactly what Google was talking about. Clearly this was significantly different than past updates considering the ”update” went largely unnoticed by … Continue reading "What Google Hummingbird Is And Is Not"
The Google Display Network (GDN) can be a huge boon for you as an advertiser if you know how to take advantage of it. There are plenty of articles out there about best practices for the GDN, but there are some things they don’t mention that I consider musts. 1. Use Mixed Targeting Adding two … Continue reading "7 Uncommon Best Practices for the Google Display Network"
With the recent unfortunate Analytics change (not provided to 100%) and the rain of algorithm updates in the past 18 months, Google seems to make everybody’s life harder. Personally, I think that Google is doing a great job making sure the SERP’s are the stage of the new, creative, and relevant. However, many others suspect … Continue reading "What if Google Didn’t Exist – SES Conference SF 2013 in Summary"
No matter what you’re researching or trying to justify, when it comes to SEO everything seems to appear as relative. To fight people’s skepticism, their almost instant distrust and demonstrate your SEO strategy, statistics are proven to help. More than that, statistical data helps you understand the trends of today, what other companies are doing … Continue reading "SEO Statistics You Don’t Want to Miss"
Note: This article contains references to Advanced Web Ranking Desktop, a version that is no longer under active development. With the latest version of Advanced Web Ranking 9.0 we enhanced the application with link building capabilities never seen before. We have implemented unique features that will now give you answers to worrying questions like: … Continue reading "The Ultimate Link Profile Analysis with Advanced Web Ranking 9.0v"
Since the Linkscape integration in the 8.5 version, Advanced Web Ranking’s reports were flooded with lots of new SEO metrics. As not all people know the meaning of these metrics, I have decided to make this post an explanatory sheet of the seven most important metrics SEOs use. I structured the information as best I … Continue reading "Please, Explain These SEO-Metrics!"
Every task seems difficult at first and slowly becomes easier after repeating it a few times. You learn, you practice and as the adage says, you get closer and closer to perfection. But the struggle of the first attempt is many times too harsh and you could use a helping hand to come to the … Continue reading "When Guest Posting Seems Impossible…"
More and more online businesses are using social networks to increase their online exposure, to increase sales or to increase their rankings (now that it’s confirmed the fact that social sharing is also correlated with search engine rankings). But, are these businesses getting any results? Is this method paying off or is it just a waste … Continue reading "7 Don’ts To Do Well On Social Networks"
Conversion rate optimization is about making your visitors interact more with your website and perfecting the process of converting them into customers or subscribers. It’s about emulating your website on your visitors behavior. It’s about anticipating what they think, what they need and what they desire, and give them just that. The first and the most … Continue reading "Can Words Unblock Your Funnels?"