They say that the first million is the hardest. This is especially true for SEO agencies. Starting out and landing a few early clients is (relatively) easy. The SEO market is immense and there are countless resources like this blog to help you out. But growing from a small team to a seven-figure business requires … Continue reading "How to Develop a Systemic Plan for Scaling Your SEO Agency"
Every internet marketer knows that it takes money to really get noticed on the net. With enough capital, you can craft a strong PPC campaign, hire a good content writer or copywriter, and hook up sites to professional analytics and competitor analysis tools with little worry. But what if your client doesn’t have a lot … Continue reading "What You can Do With $ 200 for PPC and $ 200 for SEO"
When you’re launching a new website, it’s crucially important that your “301 redirect” strategy is in place correctly to avoid unnecessary headaches and frustration down the road. If you’re changing your URL structure or moving to a new domain name, 301 redirects should be used to redirect the “Old URLs” to the “New URLs”. However, … Continue reading "How to Audit Redirects When Launching a New Website"
Google’s rollout of a mobile-first indexing algorithm is big news in the industry of late, and for good reason. Opinions broadly vary over the magnitude and impact of this change. For some, it seems a matter of tweaks, for others it’s a wait-and-see situation. This blog treats the update as a queue for a good … Continue reading "How to Do An SEO Audit for The Mobile-First Index"
When you’ve had a website for a while, you will probably be constantly tinkering with it to keep the SEO up to date. Every now and then you should consider doing a full SEO audit to ensure that everything is in order. This is the first of our three part guide to a thorough, top-to-bottom … Continue reading "The Elementary Digital Complete SEO Audit – Part One"
Note: This article also refers to the AWR Website Auditor, a feature that is no longer available in AWR Cloud. Performing an seo audit of your website is important for many reasons: you can make an accurate evaluation of the health of your website, identify the specific areas that need to be improved, and design … Continue reading "How to Perform an SEO Audit for Your Website"