Meta Tags in 2018: Why are They Important in SEO?

Meta tags are part of the HTML tags that describe your page content to search engines and website visitors. The Meta tags appear only in the page’s code and anyone can check them via source code (Ctrl+U). In short, Meta tags are key things for all search engines that appear in the HTML code of … Continue reading "Meta Tags in 2018: Why are They Important in SEO?"

Advanced Web Ranking – New Release

It’s an exciting time for us, a new beginning with a tool that we’ve grown (and grown together with) for the past 5 years. After some consideration, we came to the conclusion that the core concept of AWR Cloud deserved a new approach that would bring it closer to how SEO and marketing are being … Continue reading "Advanced Web Ranking – New Release"

What You can Do With $ 200 for PPC and $ 200 for SEO

Every internet marketer knows that it takes money to really get noticed on the net. With enough capital, you can craft a strong PPC campaign, hire a good content writer or copywriter, and hook up sites to professional analytics and competitor analysis tools with little worry. But what if your client doesn’t have a lot … Continue reading "What You can Do With $ 200 for PPC and $ 200 for SEO"

5 Experiments That Will Uplift Your SEO in 2018

Did you make any New Year’s resolutions for 2018? Did you want to be more active, be more social, or reach a certain goal in your career? What about your business’ website? Did you make any resolutions for it?Maybe you want to give it a UX overhaul or perhaps you want to make it rank … Continue reading "5 Experiments That Will Uplift Your SEO in 2018"

5 Strategies to Get Your Website Featured in the Google Answer Box

The advent of that little Answer Box on top of Google’s Search Engine Results Page has created a coveted spot that any website would ruthlessly fight to have. It’s even better than making the first search result – it’s bringing people directly to snippets of your content with a teaser that will drive them directly … Continue reading "5 Strategies to Get Your Website Featured in the Google Answer Box"

SEO Reporting in 2018 and Beyond – Experts’ Roundup

Hey, everyone! How’s the new year treating your marketing efforts so far? For us, it’s been quite busy behind the scenes with launching a redesigned AWR product – which, coincidentally (or not!) brings a new perspective to SEO reporting. The super-post you’re reading right now is a small project we started at the end of … Continue reading "SEO Reporting in 2018 and Beyond – Experts’ Roundup"

How to Optimize for “Searcher Task Accomplishment”

As search engine algorithms and SEOers get increasingly sophisticated, the human experience becomes more and more the centerpiece of the search experience on the web. And that’s a good thing. New tech isn’t groundbreaking tech unless it adapts to real needs in the user experience. It’s not about tricking robots anymore – it’s not about … Continue reading "How to Optimize for “Searcher Task Accomplishment”"

Avoid the SEO Spider Trap: How to Get Out of a Sticky Situation

As an SEO consultant, I hear all manner of concerns relating to site ranking. However, one of the last to be mentioned, if at all, is the ‘spider trap.’ With so much focus given to great content, acquiring links and creating a dynamic social network, the importance of the web crawler is often overlooked. We … Continue reading "Avoid the SEO Spider Trap: How to Get Out of a Sticky Situation"