Did you make any New Year’s resolutions for 2018? Did you want to be more active, be more social, or reach a certain goal in your career? What about your business’ website? Did you make any resolutions for it?Maybe you want to give it a UX overhaul or perhaps you want to make it rank … Continue reading "5 Experiments That Will Uplift Your SEO in 2018"
Why would you want to sell your SEO company? Whether you are just getting started or have been in the SEO industry for a long time, the thought of selling your agency might come as a shock. Your initial reaction could be, “I would never be able to sell this business – I love my … Continue reading "5 Tips to Create an SEO Agency You Can Sell"
The advent of that little Answer Box on top of Google’s Search Engine Results Page has created a coveted spot that any website would ruthlessly fight to have. It’s even better than making the first search result – it’s bringing people directly to snippets of your content with a teaser that will drive them directly … Continue reading "5 Strategies to Get Your Website Featured in the Google Answer Box"
The start of the New Year has been awash with talk of the impending switch to the mobile-first index. Although it has been on the radar since November 2016, this year is when the mobile-first index is expected to be rolled out to all sites. So, are you ready? 2018 is going to be the … Continue reading "How to Optimize for the Mobile-first Index"
Hey, everyone! How’s the new year treating your marketing efforts so far? For us, it’s been quite busy behind the scenes with launching a redesigned AWR product – which, coincidentally (or not!) brings a new perspective to SEO reporting. The super-post you’re reading right now is a small project we started at the end of … Continue reading "SEO Reporting in 2018 and Beyond – Experts’ Roundup"
As search engine algorithms and SEOers get increasingly sophisticated, the human experience becomes more and more the centerpiece of the search experience on the web. And that’s a good thing. New tech isn’t groundbreaking tech unless it adapts to real needs in the user experience. It’s not about tricking robots anymore – it’s not about … Continue reading "How to Optimize for “Searcher Task Accomplishment”"
As an SEO consultant, I hear all manner of concerns relating to site ranking. However, one of the last to be mentioned, if at all, is the ‘spider trap.’ With so much focus given to great content, acquiring links and creating a dynamic social network, the importance of the web crawler is often overlooked. We … Continue reading "Avoid the SEO Spider Trap: How to Get Out of a Sticky Situation"
I’ve worked with a lot of local businesses, and most of them are really old school. Take dentists, for example. The profession is one that makes much use of modern technology, and the average dentist has no problem operating complex machinery that me or you would be mystified by. Unfortunately, this same level of tech … Continue reading "7 Fundamentals of Local SEO That Still Matter in 2018 (and Beyond)"
It’s time to shift gears. Trust me when I say just being mobile-centric is not enough to drive traffic to your site. With the Millennial population reaching miracle proportions, it’s equally important for you and your neighboring sites to have millennially-aligned strategies baked into your sites right from day one, if traction and traffic is … Continue reading "How to AMP Up Your Mobile SEO for Millennial Onslaught"
I’m frequently auditing websites and their SEO strategies. Lately, I’ve noticed several of the same missed opportunities across a number of my clients. In this post, I’ll share five commonly-overlooked SEO tactics and suggest ways that you can take advantage of them. 1. Audit Your Site Speed and Usability with Lighthouse Lighthouse is an open-source … Continue reading "5 Overlooked SEO Opportunities to Take Advantage of Right Now"