If you are able to lower the Bounce Rate and increase the CTR of your site, you send Google some very good signals. Google loves nice content on websites – and there are no better signals than engaged users on a specific site. The bounce rate doesn’t have a direct effect on SEO, but indirectly … Continue reading "How to Lower the Bounce Rate & Increase the CTR to Boost Rankings"
You can’t win everyone. Even if your expertise is top tier, and your marketing strategies can outmatch the competition in many different ways, there’s no guarantee that everyone will turn to your B2B marketing agency. Think of it this way: there are hundreds – thousands, even – of B2B marketers targeting all types of businesses. … Continue reading "How to Drive Niche-Specific Clients to Your Agency"
I’m frequently auditing websites and their SEO strategies. Lately, I’ve noticed several of the same missed opportunities across a number of my clients. In this post, I’ll share five commonly-overlooked SEO tactics and suggest ways that you can take advantage of them. 1. Audit Your Site Speed and Usability with Lighthouse Lighthouse is an open-source … Continue reading "5 Overlooked SEO Opportunities to Take Advantage of Right Now"
Having the right SEO tools is vital to starting an SEO campaign. Let’s face it, a lot of these tools are very expensive. If you just started a company and have a limited budget, it can really be a pain in the a**. In this post, I got it all covered for you. If right … Continue reading "4 Most Powerful (& Underrated) SEO Tools That Are Absolutely Free"
When it’s time to decide what pages to promote through link building, do you have a solid strategy? Many of us have been trained to dig for good keyword ranking opportunities and base our SEO promotion strategies there. Do you have pages that are on the cusp of page one for a given keyword? Point … Continue reading "Why Your SEO Strategy Needs to Take Lead Generation and Sales into Account"
Getting ranked in major search engines is all about making those search engines happy. You want Google to see you making efforts to give your users the best possible experience, and in turn reward you for those efforts. In a perfect world, this call-and-response style of search engine optimization (SEO) happens flawlessly. Of course, we … Continue reading "How to Find Crawl Errors with Google Search Console"