I’m frequently auditing websites and their SEO strategies. Lately, I’ve noticed several of the same missed opportunities across a number of my clients. In this post, I’ll share five commonly-overlooked SEO tactics and suggest ways that you can take advantage of them. 1. Audit Your Site Speed and Usability with Lighthouse Lighthouse is an open-source … Continue reading "5 Overlooked SEO Opportunities to Take Advantage of Right Now"
When people shop online for products or services, reviews are seen as indicators of trust, quality and authenticity for a business. Even though reviews on Google, Yelp, Facebook, etc. are user-submitted and mostly out of your control, you can actually showcase your positive reviews in Google SERPs, thanks to a little trick called schema markups. … Continue reading "How to Add Reviews to Your Website and Boost Google Rankings"