Design without mathematics is merely decoration. As an eCommerce marketer or entrepreneur, you need to put analytics at the heart of your business. Data will help you determine what to sell, where to sell, how to sell, and who to sell to. Use in-depth analytics in order to define and refine your eCommerce strategy and … Continue reading "It’s All in the Numbers: Using Analytics to Drive Your eCommerce Strategy"
For digital strategists and PPC consultants alike, being able to understand and align with your target audiences’ online behavior is the only way to truly maximize engagement and conversions. Without knowing: What motivates your ideal consumer’s online search progression. What subjects and concepts attract their attention. What environments and destinations they frequent the most, while … Continue reading "Get 150% Increase in Your Conversion Rate with Retargeting"
Direct response display advertising is all the rage and with the holidays coming, advertisers are creating deeply segmented lists based on user behavior and site activity to retarget. But what about ad creative itself? It’s important to make sure your ad messaging gives you the best chance in terms of sales lift for each of … Continue reading "What Makes a Good Retargeting Ad?"