If you are able to lower the Bounce Rate and increase the CTR of your site, you send Google some very good signals. Google loves nice content on websites – and there are no better signals than engaged users on a specific site. The bounce rate doesn’t have a direct effect on SEO, but indirectly … Continue reading "How to Lower the Bounce Rate & Increase the CTR to Boost Rankings"
Before going into why a hacked website is bad for your rankings (and your business as a whole), it’s important to understand and ask why hackers hack in the first place. Hackers can exploit website vulnerabilities (or create their own entry points) for a number of reasons, ranging from someone looking for an ego boost … Continue reading "Why You Can’t Afford to Ignore Your Website Security Anymore"
Hey, everyone! How’s the new year treating your marketing efforts so far? For us, it’s been quite busy behind the scenes with launching a redesigned AWR product – which, coincidentally (or not!) brings a new perspective to SEO reporting. The super-post you’re reading right now is a small project we started at the end of … Continue reading "SEO Reporting in 2018 and Beyond – Experts’ Roundup"
I’m lucky to work with clients who prefer long term growth and stability, over short term wins. Businesses with this mindset, willing to invest in quality SEO will thrive in the years to come, while Google continues to squeeze out spammers and churn and burn tactics. Here are a few approaches that should help keep … Continue reading "5 Strategic Approaches to Future-Proof Your Rankings for 2015"
You may have seen over the last few weeks that Google released an update which provides webmasters who put their websites behind an SSL certificate a ranking boost. If you haven’t seen the news based around website migration behind the HTTPS protocol, you can read the official statement here. It’s not surprising that companies worldwide are … Continue reading "Website Migration Behind an SSL – Does it Help Rankings?"