Traditionally, Microsoft’s Bing Ads have played second fiddle to Google AdWords. Always the bridesmaid, never the bride. The less attractive cousin that struggles to attract PPC suitors. However, the Bing Network (which powers ads for Yahoo, Amazon and AOL, as well as Bing) has rapidly extended its reach in recent times, achieving 9% of the … Continue reading "Are Bing Ads Finally Hitting Their Stride?"
Paid search ads are still a large and important part of most companies’ and brands’ online marketing strategy. For one thing, search is one of the few places online where users can’t block ads, and Google has gone to great lengths to optimize their positioning and make them more similar to organic results. These are … Continue reading "Step by Step: Why and How to Test Your Paid Search Ads"